Twitter To Launch New Lists Feature

twitter-listsHave you ever wanted to aggregate Twitter profiles based on certain topics, genres, or interests?  Well pretty soon, you’ll be able to!

Twitter has just announced from their blog that they are working on the new Lists feature and testing it currently with a small subset of users.

Another great featured of Lists is that the lists you create will be public – meaning other people can follow your list with one simple click!

Here’s  what the Twitter posting had to say today:

“The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense.

Lists are public by default (but can be made private) and the lists you’ve created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.

We started working on this feature because of the frequent requests we received from people who were looking for a better way to organize information on Twitter. Of course, that means not just twitter.com—the Platform team will follow up in a few days with information on the Lists API. This will allow developers to add support for Lists into your favorite Twitter apps.”

For right now, Twitter is testing out Lists with their small subset of users, but assures everyone through their blog that once it’s ready to go, Lists will be available for all Twitter users!

Generating Targeted Advertising With Lists

Although we are 100% sure as to how Twitter plans on monitizing their business, a lot speculation is swirling around advertising running on Twitter.

With Twitter Lists, advertisers could potentially get even more targeted exposure.  Let’s say you created a list of your favorite college sports team – oh, say, the Georgia Bulldogs.  The ads that displayed within the Twitter stream of that list would be very targeted – I would imagine.