Don’t be surprised when you see Grandma and Grandpa on Facebook! The social networking site is no longer the hip, college dorm room child’s play that it used to be. The fastest growing population on Facebook is the 35-54 year old demographic segment, accelerating to a 276.4% growth rate over the past 6 months. And not far behind that group is the 55+ demo with a 194.3% growth rate.
These growth rates amongst adults is phenomenal, and there is no sign that it’s going to be slowing down anytime soon. Perhaps it’s that adults are finding some joy in being able to connect with old high school and college friends. Or maybe Facebook is providing a way for parents and grandparents to connect to the children and grandchildren in ways that were never before possible.
And maybe it’s all of the above!
But one thing is for certain, the adult population is exploding on Facebook making it a place where adults are definitely in charge!
Here’s a complete breakdown of the age demographics on Facebook: