Where’s The Hard Core Apple Laptop?

Apple Hard Core

I have always admired Panasonic’s ToughBook series of laptops and wondered why Apple has not entered this market. With the Apple computer brand gaining market share into the business world, why have they not entered it with a laptop that can withstand some rugged abuse?

I had a 15-inch MacBook Pro that had the screen crack when I just shut the lid. Apple charged me $600 to fix it and told me it wasn’t covered under warranty.

Thanks American Express for honoring their program of repairing or replacing things that you purchase with their card. I also know of an iPhone that cracked by just pushing on the home button. No product should break or lose function because you pushed on its buttons or closed its lid.

Apple products look great and function great (for the most part) so I wonder why these same products are not put through testing that allows them to survive some basic wear and tear. Panasonic has cornered a market that has no real competition. Apple doesn’t even create any peripheral devices that help protect the products they design and manufacture. Ask yourself why? I believe that Apple is very arrogant and doesn’t want to design anything but the product. They rely on other vendors to create the products that can help their products survive use. This decision on Apple’s part does serve a purpose that many of us don’t realize: they sell more extended warranties and can decline to fix anything that breaks.

What I recommend Apple create is a laptop that competes with the Panasonic ToughBook. I think the iPad is perfect for this because it doesn’t have an external keyboard and can be sealed relatively easy to prevent spills from getting inside. Apple can add a shock-absorbing housing and some cushioning on the inside that protects jarring the electronics. I think Apple should create this new type laptop and call it the Apple Hardcore.

Or maybe there is an after-market company that can purchase iPads and convert them into Hardcores. Think about that business idea? There are many precedents for after-market companies that have taken purchased products, made them better, and resold them. There is even companies that have ultimately been purchased by the original manufacturer (e.g., AMG).

Article Written By,

Robert Thompson
President, Avant-Garde Education
www.hhtrain.com

  • I had a 15-inch MacBook Pro that had the screen crack when I just shut the lid

    LOL, you're a stupid man and a liar. A liar coz no screen from a Macbook Pro will ever break if you just shut the lid, and a stupid man coz you dare post about it. And in top of that you ripped off American Express.
    President of Avant Garde Education LOL again.
    Get a life looser!

    • Robert Thompson

      You might want to discuss your bold claim with an Apple store. Yes you can and if you Google it certain products are from Apple are susceptible to cracking.

      Loser out!

    • Teresa Kvochick

      Dear Hater:
      Get a grip! Do your homework BEFORE you go spouting ignorance! I had the same thing happen to my Mackbook Pro! Do all of us Apple enthusiast a favor and go back to the PC – they thrive on people like you!

    • Kellie

      Stef,

      You are the epitome of the id-10t error (which spells idiot!). Google "cracked mac screen" and you will find 23.5 million results! You probably think the "split screen" technology of Windows 7 is cutting edge technology! Puh-leeze! Grow-up! Or wait, was Windows 7 your idea!!

  • I had a 15-inch MacBook Pro that had the screen crack when I just shut the lid

    LOL, you're a stupid man and a liar. A liar coz no screen from a Macbook Pro will ever break if you just shut the lid, and a stupid man coz you dare post about it. And in top of that you ripped off American Express.
    President of Avant Garde Education LOL again.
    Get a life looser!

    • Robert Thompson

      You might want to discuss your bold claim with an Apple store. Yes you can and if you Google it certain products are from Apple are susceptible to cracking.

      Loser out!

    • Teresa Kvochick

      Dear Hater:
      Get a grip! Do your homework BEFORE you go spouting ignorance! I had the same thing happen to my Mackbook Pro! Do all of us Apple enthusiast a favor and go back to the PC – they thrive on people like you!

    • Kellie

      Stef,

      You are the epitome of the id-10t error (which spells idiot!). Google "cracked mac screen" and you will find 23.5 million results! You probably think the "split screen" technology of Windows 7 is cutting edge technology! Puh-leeze! Grow-up! Or wait, was Windows 7 your idea!!

  • Art Vandelay

    You've just incurred the wrath of the Apple fanboys for daring to criticize their beloved company, or their Messiah, Lord Jobs. Apple is incredibly arrogant, and treats their customers with disdain and contempt. The Apple fanboys dont care. They lap up whatever crap Jobs serves up. The MacBook Pro still doesn't have Core i5 or i7 chips, when every other major laptop manufacturer has moved to these chips. Why? Because Jobs can still charge a premium price for last years technology, and Apple's brainwashed customers will still pay it.

    • honestly!

      Sad but true! As a long time mac user, ( since OS9 ) I can confirm that the Apple fanboys will say the absolute stupidest, rudest things about anybody at anytime. Where I come from, if you call someone a Liar to their face, then you might end up with a few less teeth. I once met some absolutely ridiculous Californians like this, who moved to our more rural city of only 1million residents (lol) and almost had to defend myself physically against them when they went all postal over my friends comment that Brad Pitt looks old nowadays. Can you believe that? They got "deeply offended" because this man's wife was his age, and she went ballistic about my friend, saying that he was also calling her "old". I just have to laugh when I think about it!

      This article expresses an opinion about a company, and NOT about any one person, yet someone else will come up and call them Liar because they just automatically know that a computer screen could NEVER BREAK so easily. Give us all a break. I think some of the apple fanboys are so rude because they just are rude and mean and ELITEISTS toward everyone. I really think that it is people who want to be "higher" on the totem pole than everyone else, so they buy a mac because it's the most expensive, and a great computer, to be sure. There can be no doubt that they sell nice hardware, but that wasn't what the writer was talking about, quality. He was talking about them not being as tough as Panasonics or whatever. And he implies that you should get a tough computer for all the extra money. Big DEaL! He is entitled to his opinion, and not to be so hated and called liar. If you give ANY multinational corporation too much credit, you can expect the "Toyota Problem", which is a company that just doesn't care about quality and honesty, because they are too busy making $$$!

  • Art Vandelay

    You've just incurred the wrath of the Apple fanboys for daring to criticize their beloved company, or their Messiah, Lord Jobs. Apple is incredibly arrogant, and treats their customers with disdain and contempt. The Apple fanboys dont care. They lap up whatever crap Jobs serves up. The MacBook Pro still doesn't have Core i5 or i7 chips, when every other major laptop manufacturer has moved to these chips. Why? Because Jobs can still charge a premium price for last years technology, and Apple's brainwashed customers will still pay it.

    • honestly!

      Sad but true! As a long time mac user, ( since OS9 ) I can confirm that the Apple fanboys will say the absolute stupidest, rudest things about anybody at anytime. Where I come from, if you call someone a Liar to their face, then you might end up with a few less teeth. I once met some absolutely ridiculous Californians like this, who moved to our more rural city of only 1million residents (lol) and almost had to defend myself physically against them when they went all postal over my friends comment that Brad Pitt looks old nowadays. Can you believe that? They got "deeply offended" because this man's wife was his age, and she went ballistic about my friend, saying that he was also calling her "old". I just have to laugh when I think about it!

      This article expresses an opinion about a company, and NOT about any one person, yet someone else will come up and call them Liar because they just automatically know that a computer screen could NEVER BREAK so easily. Give us all a break. I think some of the apple fanboys are so rude because they just are rude and mean and ELITEISTS toward everyone. I really think that it is people who want to be "higher" on the totem pole than everyone else, so they buy a mac because it's the most expensive, and a great computer, to be sure. There can be no doubt that they sell nice hardware, but that wasn't what the writer was talking about, quality. He was talking about them not being as tough as Panasonics or whatever. And he implies that you should get a tough computer for all the extra money. Big DEaL! He is entitled to his opinion, and not to be so hated and called liar. If you give ANY multinational corporation too much credit, you can expect the "Toyota Problem", which is a company that just doesn't care about quality and honesty, because they are too busy making $$$!