AT&T Builds New ‘Rethink Possible’ Image (Video)

AT&T Builds New ‘Rethink Possible’ Image with Commercial (Video)

AT&T is making every effort to separate itself from the image of “everyone is ganging up on me so I’m going to stand up and fight back” type of company.

So now AT&T is trying a new angle by calling themselves a lifestyle company and launching a new “Rethink Possible” ad campaign.

Esther Lee, senior vice president for brand marketing and advertising for AT&T, told the New York Times that the spirit of “Rethink Possible” is “so much in keeping with what an innovative company like AT&T embodies.”

David Lubars, chairman and chief creative officer for ad agency¬†BBDO North America told the¬†Times that “Rethink Possible” moves AT&T “out of the gloom” and props it as a “forward-thinking, optimistic company.”

Here’s the Rethink Possible commercial: