Minute Maid Enhanced Chilled Juices

Minute Maid Enhanced Chilled Juices.

$1.59 per 12 ounce, single-serve bottle is what Minute Maid is suggesting for their three new Enhanced Chilled Juices and Juice Drinks.  This coming at a time when the whole bottled juice industry saw a decline of 2.7 percent in sales for the 52 weeks ending 3/21/2010. ($4,928,405,000)

Each blend is “enhanced” to provide certain benefits, according to the company.

The Minute Maid Pomegranate Blueberry, a 100 percent fruit juice blend of 5 juices, contains Omega-3/DHA and four other nutrients to help nourish the brain and body.  The Minute Maid Pomegranate Lemonade contains antioxidant vitamins C and E, which help support a healthy immune system.  The Minute Maid Strawberry Kiwi flavored juice drink comes with Yerba Mate extract for a natural energy boost.

Just a word to the wise.  With the FDA citing companies for health benefit claims, here’s hoping that Minute Maid has all of their little ducks in a row.  The FDA cited at least 5 Ready to Drink (RTD) companies for pharmaceutical type claimed benefits of their products.  Visit http://whatsinyourdrink.blogspot.com/2010/05/functional-beverages-and-fda.html for more details.

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