Sony e-Reader Service

Sony (NYSE:NSE) plans to launch a new e-Reader in Japan and equip it with an online bookstore service to sell digital versions of newspapers, books, comics and magazines. The announcement was only a day before Apple launched iPad in Japan and other countries outside the U.S.

The service will be launched starting next July 1 and operated by a new company founded by Sony, along with three partners in Japan, each telecom operator KDDI, the newspaper Asahi Shimbun, and Toppan Printing. These services claimed will become the largest ebook distribution service in Japan. The four companies will retain their respective 25% shares.

Digital book format will be designed to use open source. E-book reader devices are also going to be a media content distribution service. Sony Reader available in 3 type, Reader Pocket Edition™, Reader Daily Edition™ and Reader Touch Edition™. The Reader Daily Edition™ is the premier digital reader for The Wall Street Journal.