NASDAQ:AAPL – Apple Shares up; 600,000 iPhone 4 Pre Orders

NASDAQ:AAPL – Apple Shares up; 600,000 iPhone 4 Pre Orders

Apple shares are up sharply today as a result of better than expected iPhone 4 pre order figures.

Despite that fact that the NASDAQ is down currently .02%, Apple shares (NASDAQ:AAPL)  having been roaring ahead due to their strong iPhone 4 pre order figures. Apple is reporting that despite the AT&T and Apple online store setbacks, over 600,000 iPhone 4’s were sold. And let me add that 100% of these were the black iPhone 4’s as there were no white iPhone 4’s available.

Apple shares are currently trading at +7.41 (2.85%), at a price of 267.10.

iPhone 4 pre orders were a bit a fiasco for many customers. Both the AT&T and Apple store site were crashing throughout the day due to unplanned spikes in traffic. AT&T data centers were so overwhelmed that reports of iPhone 4 orders were being taken by AT&T reps with pen and paper. And the issue with customers not being able to order the white version of the iPhone 4 made the ordering process stressful for many iPhone 4 customers.

However, despite the major technical and logistical set backs yesterday, Apple was still able to amaze investors with their volume of sales of the new iPhone 4.

The white iPhone 4 is expected to be released by August 2010.