Started only in June, AmazonLocal – Amazon’s daily deal site – is now host to 30 cities across the United States.
On Wednesday, AmazonLocal officially launched in New York City. This adds another strong daily deal market to AmazonLocal’s list of cities that included Chicago, Los Angeles, San Francisco, Miami, Seattle, and others… the 30 cities are currently found in a total of 10 states.
AmazonLocal has what’s come to be known as the “Groupon business model” of daily deals. Except with AmazonLocal, customers can use their Amazon credit card or Amazon account to make purchases and, in most cases, earn rewards that can be spent back at the mother ship at Amazon.com.
AmazonLocal actually aggregates a portion of their deal offerings from their partnership with LivingSocial and other sites owned directly by Amazon such as Amazon.com, MyHabit.com, and Endless.com. This seems to give Amazon quite a bit of power when comes to ensuring there are plenty of deals to fill their markets.
With Amazon’s resources, and their strategic partnerships with other major online retailers, AmazonLocal could quite possibly have unlimited reach and growth ahead of it.
I’m wondering now if AmazonLocal was the nail in the coffin for Facebook’s daily deals plan, which Facebook just killed today.