How Do You Pronounce “Gif”?

Well, the creator of the “Gif” came out the other day and said it’s pronounced “JIF”, even though the majority of people pronounce it otherwise.  Not too far behind this debate, you guessed it, was Jif, the peanut butter company.  I have to say their social media team was right on it because they created a “Gif” (pronounce it “Jif”) that ends the debate of how it’s really pronounced.  The sad part for the creator is that I don’t think people who pronounce it the wrong way will ever change!  He should have thought about the spelling or name of it when he made it.

gif pronounced jif

Here is Jif’s campaign: