https://socialmediaseo.net/2010/02/15/google-adwords-keyword-elimination-strategy/#utm_source=rss&utm_medium=rss&utm_campaign=google-adwords-keyword-elimination-strategy Social Media & Tech News and Tips Thu, 29 Dec 2016 16:12:18 +0000 hourly 1 https://wordpress.org/?v=6.5.2 https://socialmediaseo.net/2010/02/15/google-adwords-keyword-elimination-strategy/#comment-1904 Tue, 16 Feb 2010 04:11:21 +0000 http://preview.socialmediaseo.net/?p=6512#comment-1904 That's very good advice for AdWords 'newbies' that could save them a lot of money.
I agree that, initially, most campaigns are set up with far too many irrelevant, broad keywords or phrases and are just left like that, with them unnecessarily draining the budget. So the process of consistently refining the campaign to hone in upon the most effective keywords and eliminating the keyword phrases that, as you say, "could potentially be searched by non-targeted customers" is vital. As with everything to do with Google, relevancy is the key, so I would add that understanding and scrutinising the keywords' Quality Score is also another vital ingredient on the road to having a cost-effective AdWords campaign.

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