I finding that idea hard to follow – someone becomes a fan of my page AND signs up for my email list?

Does a list of fans replace an email list, or is it a separate list in itself?
Do I send the same messages to fans and email subscribers?

Hi Alec – my concept of how I believe a Facebook Fan Page is more effective than any email marketing platform would work like this:

Instead of you having to send out emails via your email list building platform (i.e. Aweber, Constant Contact, etc…) you would send your message via the wall updates of your Facebook Fan Page.

As you send your updates from your Facebook Fan Page wall, all of your "fans" would instantly get that update in their news stream on Facebook.

Statistics show that people are now spending more time on Facebook than they are reading emails, and they are also communicating more ofter, and more effectively, with other people through Facebook.

So by sending Facebook Fan Page updates through Facebook you are actually reaching your interested prospects in a higher quality fashion.

And finally, when any of your fans comment back on one of your fan page updates, their comment and your Facebook Fan Page is spread virally to all of their fans.

Am I missing something?