The color of your iPhone is about as “superficial” as choosing the color of the car you’re going to buy. The thing to note here is you have two choices to select from, not one. Exercise your right to choose or go troll somewhere else.

I didn't even care about upgrading to the 4, my husband is an Apple freak and it's all he could talk about. Once I heard I could get out of my contract early for an upgrade and saw the white I completely changed my mind. Now I can't get it until "soon", and that just sucks.

it is more obvious when you get scratches in it though… dirt will get trapped in the scratch until you clean it, even then it might not come out. Thats the problem I've run into with my white iphone 3G, but maybe that "new" glass will be more resilient to scratches then the screens of it's predecessors, and it should be way more durable than that of the plastic backing on them as well.

I agree… I mean, it would have even been understandable if they would have mentioned the fact that the white iphone wouldn't be available until when they decide to make it so, but to allow us to assume that it would be available June 15th for pre-order, then not have it available is very frustrating for those of us who had our hearts set on the white iphone 4. Ironically, the white iphone 3G that I've had for 2 years, mysteriously got wet the other night after I had already decided on getting a new iphone 4, but however, it must have had too much damage (I don't know how) and decided to quit working. I think I should just view this as an omen, and suck it up by getting a black one.

Wait…so you're making your expensive smart phone decision based on…what color it is?

Superficial much?

False advertising, Apple! Since the unveil, they've had images of both black and white iPhone 4's on their site, implying that there WOULD be white ones available. "Christmas" arrives and I'm left feeling like there isn't really a Santa!!!
If they were going to do this retarded ish, they should have displayed only the black iPhone 4 on their site. It would be one thing if the option of getting a white iPhone were word of mouth…I'd accept it and I would have just gone ahead and pre-ordered the black one…..But they advertised it as such! I am very disappointed, and obviously I'm not the only one.

a more reliable criteria to conclude that one color is more popular than the other would be that of actual sales numbers as opposed to some generalized keyword search term.

I could not agree with you more. I waited up til the 4am pre-ordering began to purchase 2 of the white iphones. I was on both ATT and Apples website at 4:01am. I was mad that I had missed sleep waiting to be able to pre-order. Enough with Apples manipulating ways Google Phone here I come. ATT also was also trying to steer people out of their unlimited data packages by not making it an available option at check out.

totally agree!!! I was going to pre order the phone today and it wasn't until today that I found out there would even be a white one! So I think just searching for it wouldn't be a good estimate. I talked to an apple rep online and let him know that I really would like to be able to pre order the white iphone online. He just said that it's "coming soon"…. so i dunno…..

Agreed!

Regardless, I'm waiting for white and I've heard a whoollle lot of complaining going around the web so there's a lot of us out there. Maybe not as many as the black fans but that's no reason to ignore thousands of customers with cash in their pockets and stars in their eyes.

very good point JRich i completey agree with u… this is not very accurate research….

My first impression when I saw that they were selling only the black iphones was that someone in Apple goofed and ordered too many black iphones, and that they were trying to get rid of the less desirable black iphones before they offered the white iphone 4’s for sale.

But Apple beware, if you don’t offer the white iphone 4 I want today, I may just take my money and go upgrade to another phone from one of your competitiors.

Personaly, I’m waiting for the white iphone 4 because it will hide fingerprints and scratches a lot better. Fingerprints drive me crazy and I hate having to wipe my screen all the time. Add a glass back to the phone and that’s twice the wiping. At least with white, the fingerprints don’t pop out as much.

I don't disagree that black version would be more popular (I think it just looks better), but there is no way it would be 10 to 1 like your search results. I would guess more like 3 to 1 or 4 to 1.

Also, guess what, if you do a search for "black iphone 4" you get roughly 250,000 results. "white iphone 4" nets over a million results. What do you make of that?