Threads has been launched with a bang and as per initial reports, it has drawn more than 5 million signups within the first week. This initial burst of interest clearly illustrates the potential and user appeal that Threads brings to the social media landscape.

But what sets Threads apart from its competitors? How is it different from Twitter, one of the leading microblogging platforms? And why should you consider switching to Threads?

Instagram Threads: A Personalized Approach to Social Media

The main differentiator for Threads is its emphasis on intimate and personal communication. This app is designed primarily for sharing with your ‘Close Friends’ list on Instagram, making it a more private and controlled environment. Unlike Twitter, where tweets are posted publicly (unless your account is protected), Threads promotes selective sharing. This makes it an excellent option for those who prefer a close-knit communication circle over a large, public network.

Furthermore, Threads comes with a camera-first feature that allows for immediate photo and video sharing. This feature is a step ahead from Twitter, which places text-based communication at its core. Visual communication through Threads makes for a more engaging, immersive, and authentic experience, echoing the visual-centric appeal that originally skyrocketed Instagram to fame.

How Threads is Breaking the Mold

Threads provides a unique feature called ‘Status’. Here, users can manually set what they’re up to, or opt for an ‘Auto Status’, where the app automatically shares small bits about where you are or what you’re doing, without giving away exact details. This feature is absent in Twitter’s arsenal, making Threads a more lively, dynamic platform that keeps your close friends updated on your activities.

Thread’s messaging feature is another remarkable aspect that sets it apart. Users can not only send text, photo, and video messages but also have the option of customizing their inbox. This kind of user customization extends beyond what Twitter currently offers, adding a unique personal touch to your social media experience.

The Appeal: Why Switch to Threads?

Switching to Threads doesn’t necessarily mean you need to abandon Twitter. Each platform has its strengths and ideal use-cases. However, Threads offers features that enhance personal communication and user engagement, which may appeal to many users looking for a more intimate and private social media experience.

Here are some compelling reasons why you might want to make the switch:

1. Enhanced Privacy: Threads focuses on sharing with your close friends, which gives you a higher level of control over your digital social interactions. If you value privacy and selective sharing, Threads is an excellent choice.
2. Visual Communication: If you are a fan of visual storytelling, Threads will be right up your alley. With its camera-first design, Threads allows for an immediate and immersive visual sharing experience.
3. Dynamic Interaction: With features like Status and customized inboxes, Threads offers a vibrant and interactive experience, keeping your connections alive and engaging.
4. Integrative Design: Threads is designed to work seamlessly with Instagram. For existing Instagram users, switching to Threads is effortless, allowing you to retain and interact with your current follower base.

The impressive initial signup figures indicate a positive response to Threads from users around the globe. As of the first week, Threads accounted for 15% of the total Instagram user base, a significant portion considering the mature and saturated state of social media platforms.

As we move forward, the question is not whether Threads will replace Twitter orany other social media platform. Instead, it’s about how it can enrich our digital social interactions and fill the gaps that other platforms might leave. Threads offers a distinct social experience that fosters intimacy, customization, and dynamic engagement. And these elements, in a world where social media is often criticized for promoting superficial connections and sacrificing privacy, are truly refreshing.

As always, the choice of social media platform is deeply personal and contingent on individual needs. But with its initial success and the unique set of features it offers, Threads is undoubtedly a platform worth exploring. It’s not about switching as much as it is about expanding your horizons and embracing a social media platform that values intimate, meaningful connections.

Threads by Instagram is a bold step towards redefining social media, offering a fresh and intimate alternative to the public sphere. Its remarkable success in the initial signups indicates its potential to become a favorite among those who prefer to keep their social circle selective and close-knit. The future of social media might just be more private, more customizable, and more visual – and Threads is paving the way.

Whether you are an Instagram user seeking more privacy, a Twitter user desiring more visual engagement, or someone just exploring new social platforms, Threads provides an exciting new avenue in the landscape of social media applications. By prioritizing personal connections, visual storytelling, and dynamic interactions, Threads presents an alluring proposition for the future of digital social networking. With its continued success, it might just set a new norm in how we connect, share, and interact online.

Are you wondering how to get your customers to leave positive reviews? Not to worry! In this guide, we’ll go over how to encourage customers to write reviews.

Want to learn more? Keep reading to find out.

Ask Your Customers to Leave Reviews

This might seem like a standard tip, but a lot of businesses don’t ask their customers or clients to do this. You might buy a few things every day. Does every business ask you to leave a comment?

If you notice your customer is happy with your service or product, ask them to write a review. To help encourage this, you can ask them how their experience was during the service.

Once they have replied in a positive manner, you could ask them to post it on your Facebook page or review site. Most customers are happy to do so.

If you feel your customer is in a hurry, you can send them a thank you note or follow up email. Add the link to the review site below your note.

When you ask a client to do so right away, the experience is present in their mind. Most people will leave reviews once prompted.

If you are an online shop, make sure you send a follow-up email a week after. This way, your customers will get reminded to leave a note about the item they bought.

Only ask for reviews after you’ve heard from your customers that they had a positive experience.

Talk About the Importance of Reviews 

Explain to your customer why you’re asking them for a review. Their feedback can help encourage other customers to check out your business. Without positive reviews, people will assume your service or product is average.

Highlight Where Customers Can Leave Reviews 

If people head to your website or social media sites, make sure it’s clear where they can drop a review. This way, customers won’t get frustrated and decide not to comment.

You can add website badges for your Facebook, Yelp, or Amazon page. This way, customers can head over to read and write reviews.

Make sure your website’s optimized for mobile devices. This way, people who browse your website on their phone can read more about your business or service.

When customers come in who have left a review, ask them about their experience. Find out if it’s a straightforward process or if they had any suggestions.

Claim Online Listings

Don’t limit yourself to Facebook and Google but aim to use plenty of online listings. Your business will get a more significant online presence. Consumers will have an easier time finding out about your service and product.

There is the added benefit that customers will leave more reviews. A lot of people will look to Google for reviews. Yet, a large percent turn to TripAdvisor and Yelp for information. Google yelp reviews to find out more.

Provide Tokens of Appreciation

Depending on your business, you could offer a small discount when a customer leaves a review. When inviting the customer to leave a review, tell them that you will provide them with a reward.

Reward Your Employees

Teach your team about the importance of providing your customers with excellent service. Also, help them figure out a way to request reviews from customers. Teach them how important it is to ask for reviews.

You can create an incentive program. Employees could receive a cash bonus for the number of reviews they get each month. Decide on what bonus will make sense for your employees.

Reviews can have a major impact. Customers seek out information about your service before buying. Spend your marketing dollars in this area.

Highlight Positive Reviews

Whenever you receive a stellar review, post it on your website. Highlight the comment in an email message. Take a screenshot of the review as well. You can include the picture in videos, newsletters, and brochures.

Respond to Negative and Positive Reviews

A negative review can impact a potential customer’s perception of your business. Make sure you follow up with every negative review left on your social media or website.

If someone had a poor experience with an employee or product, thank them for their feedback. Apologize and work on a solution.

Aim to switch the negative experience to a positive one. If you’re able to do so, ask if you have permission to post about the resolution. You want to try and convert any negative reviews to a positive one right away.

Thank your positive reviewers for taking the time to share about their experience. The reviewer will note that you responded to their comments. This will encourage them to comment again in the future.

Stay Active on Social Media Platforms

Make sure your social media platforms are active and updated. Future customers and clients may come across your business and make a judgment. Aim to focus on popular platforms like YouTube, Facebook, Instagram, and Twitter.

On your social media platforms, you can highlight your reviews between informational posts.

Something that a client said could encourage a new customer to seek out your services. By keeping your audience engaged online, you can increase your business’s presence.

Now You Know How to Get Positive Reviews

We hope you found this guide on positive reviews helpful. Train your employees to provide excellent service and invite customers to leave reviews.

Don’t forget to save our site. This way, you won’t miss any of our resources.

Many of us know her as a very talented and gifted country music singer, but nothing connects her to memes. Well, not until now!

She’s one of the First

It appears that Dolly Parton is one of the first celebrities to take part in a ‘’Social Challenge’’. Therefore, she made quite an interesting photo of herself. It’s a photo made out of four different photos that represent each social network.

Simply put, LinkedIn, Facebook, Instagram, and Tinder are the main four social networks that she used in her photo. Clearly, each social network is represented by one photo and all of them combined are making this new meme. It’s important to know that she made it very clear how she sees these networks.

For example, she used a quite formal and powerful photo of herself for LinkedIn. On the other hand, she used a very provocative picture to represent her Tinder part of the photo. All in all, she did it with one thing on her mind – Creating a new viral meme.

Words to get by

Dolly Parton Challenge made by this wonderful singer is also heavily commented on. Namely, she wrote ‘’Get you a woman who can do it all’’. Anyhow, this clearly sends a message that she means that having a powerful and respective woman is important.

Shortly after her meme was spreading wild all across the web, some really noticeable celebrities also contributed. And, there we have a famous actor Mark Ruffalo with his hew tweet and a picture.

Jokes aside buit, it’s also quite interesting that she is not even aware of the storm she created on social networks. However, it’s clear that this meme will spread like a virus all across the globe. Simply speaking, celebrities from other countries are using it as well.

Nothing more than a Dolly Parton Challenge Meme

Some say that this meme will fade away like the rest of them do. However, that’s not completely true. Namely, the structure of this meme will stay here for long, why? Well, it’s easy to participate in this meme. Also, everyone likes to favor the social networks pages by putting their photos online.

Business has been the biggest attachment to this idea. Making money with Facebook ads has become a long-standing foundation of internet business, but there are alternatives.

With many people becoming disillusioned with Facebook, it is time to see what else can work. 

The 9 Alternatives to Making Money with Facebook Ads

Facebook was once the one and only juggernaut in the social media market. While the platform is far from going under, it no longer has a perfect position at the top.

Add to that more and more people are moving away from Facebook. Between data skimming, advertisements, and policy changes, people are uncertain about the social media juggernaut. Some are even looking at how to delete Facebook.

That leaves a large hole or high traffic space on the internet and these 9 websites are eager to fill that void. Some have made the big moves forward in popularity and use already. 

1. Reddit

Reddit has been a constant source of growth in the area of news and social interaction. Now it has perched itself as a bastion of community-driven social media.

With millions of unique visitors all the time, Reddit has the population. With its system of specific sub-Reddit communities, it has a niche focus that can help with pinpoint marketing.

With the cherry on top of being cheaper than Facebook for its marketing, Reddit is prime real estate for the internet advertiser.  

2. Product Hunt

Product Hunt is a product review website. What brings out its impact isn’t what it does, but who does it.

Product Hunt’s 300,000 members measure as some of the biggest influencers on the internet. Interacting with even one of Product Hunt’s influencers could connect you to thousands of followers.

With a focus on review, a quality product has most of its advertising done by the community base on the website. 

3. Google Ads

Google has been a titan of the internet for well over a decade. As such, it has the resources and name recognition to get whatever clout it needs to so that it can have whatever influence it needs to have. 

Google has high customer return values, fast results, works in multiple levels of budget, and is easy to measure your results and progress.

Google itself is less of a social media platform than Facebook, but its connections to the internet are as deep if not deeper. Its systems form the backbone of SEO and its tools form essential pieces of advertising.

If you need one big, reliable tool, Google Ads is a good option. 

4. Twitter

The creator of the short and sweet social media posts, Twitter has become the fast and furious maelstrom of social media activity.

With better features for links and branding showcases, Twitter is one of the best places on the internet to sculpt a brand. With these features, advertising hubs are born and the interconnected nature of the internet starts to shine in your favor. 

With the right understanding of analytics and proper follower conversations, you can build a spotlight for yourself and your brand.

5. LinkedIn

Considered the professional and business side of social media, LinkedIn is one of the largest social media platforms on the internet. The only reason it hasn’t made as big of a mainstream impact is its focus.

What the focus does do is give you a hardline stream to direct contact with businesses you can sell to.

There are thousands of businesses out on LinkedIn and they are eager to find the best product or employee to help them get ahead. This is a ripe field for positive business to business advertising. 

6. Pinterest

On the other scale of things, Pinterest is a more artistic collection of people’s wants, interests, and social ideas. It is a heavy platform for online shopping and is often an untapped mine for business advertising. 

The platform leans heavy on the side of women and content creators. If you are up for handling these two categories, Pinterest is a strong platform for you. 

Many businesses skip Pinterest because they feel it has to niche of an appeal, but that niche is a large portion of several markets. 

7. StumbleUpon

StumbleUpon is unique in the social media crowd in that its design hinges around targeted marketing media. StumbleUpon allows you to track various demographics and drive traffic with no clicks at all. 

For pure powerful metrics into online traffic and base advertisement, StumbleUpon is a potent tool. 

8. Snapchat

Snapchat is the next big wave in social media. Its millions of users may quadruple in the next few years, making Snapchat the biggest source of new and exciting avenues of social media connection.

The simple service allows for quick and potent advertising. The constant back and forth chatter and postings within Snapchat allow for many avenues of advertising and social media outreach. 

From brand awareness to app installs and website traffic, you can push most anything through Snapchat. With the increase n volume, this will only grow. 

9. Quora

Quora is the new website engine that collects and distributes questions on almost any and every subject out there. With hordes of facts and fact-checkers, Quora is a growing stronghold of information that is getting more and more traffic.

Quora works a lot like Facebook, taking people’s inquiries and answers and using them as trackable data for a great number of various marketing information going forward. 

Tracking these conversations, questions, and answers also give you a goldmine of user data to further future marketing campaigns. 

Putting the Social Back in Social Media

With a good selection of alternatives to making money with Facebook ads, you can spread out in the social media advertising platform. The internet will keep shifting, so understanding where things may fall is good insurance for the months ahead.

The other best bit of insurance is keeping up with news and upstarts in the social media infosphere. For that, we here at SMSEO have you covered!

Check out our other articles for more info on the nuances of advertising, marketing, and business in the social media age. 

My name is Jubilee. I’m a 4 year old female husky who has been with Husky House for a long time. I came from a “breeder” who couldn’t sell me because he said I was “weird” looking. Huskies are majestic looking dogs and I don’t know why I don’t look like them.

I wish I was beautiful so someone would want me to be their dog.

I like other dogs, but I don’t like cats. I love people, but I’m a little shy because people mostly laugh at the way I look.

Doesn’t anyone want a funny looking husky? I wish I had a family of my own who could love me even though I’m not pretty.

Husky House Facebook Post on January 14th

The post went viral and shortly after, Jubilee found a wonderful forever home. She had more than 150 people apply to adopt her.

Customers are Buying Things Online

People are now buying online – a lot. In fact, research shows that 81 percent of consumers search for a product they’re interested in online before actually buying it. And 55 percent of purchases occur within an hour of a customer’s initial search. What does this mean? Well if you don’t have a website, you’re missing out on a lot of potential customers and a chance to increase your sales.

Purchasing is just one area of the internet that you should focus on. Keeping your customers happy with your product or service and gaining positive reviews is another important task. A survey has shown that 88 percent of consumers put their trust in the reviews of other people. So if you don’t have any reviews online about your product or service you could be losing potential buyers.

Social Media Marketing

90 percent of all marketers say that their business exposure has increased thanks to social media. At this point, it’s imperative for all businesses to have a strong social media presence. The reason – social media platforms are where customers are most active. Facebook, Instagram, YouTube, and Twitter are all platforms where you can find your ideal customers and reach out to them with your offers.

One of the main benefits of using social media for marketing is that it can drive targeted traffic. With Facebook Ads, you can target specific customers based on age, demographics, and interests, etc. Another great benefit of social media marketing is that it can provide social proof to your audience which may increase your conversion rates. In simple terms, social proof means that people do what others do or they believe what others like to believe. You can use different activities on social media as social proof. For example, if someone comments on your Facebook posts praising the product of your company, you can use it. If someone tweets about your company, you can post it on your other social media platforms as social proof.

Final Thoughts

We can go on and on about the potential of the internet and social media and how important it is for your business. But, we’re sure you get the idea from what we’ve discussed already. In a nutshell, if you want to excel in the business landscape, it’s imperative that you get online, find the right internet plan for your business needs.

Use Hashtags

Using hashtags enable people to find you easily. To find out what hashtag to use, do research on the hashtags that other influencers are using. Besides, check out what hashtags are trending on the social media by going to the Trending category. On the social media, do a search on conversations that are concerning the niche. You can draw attention to your product by using the hashtag to create your own contest.

Schedule Your Social Media Posts

If you have no time to post every day, you can write the posts first and then use a scheduler to schedule the posts in advanced. Posting regularly on your social media is necessary if you want to have an account with a large following. If people see you stop posting for a while, they will quickly un-follow you. Scheduling ensures that you maintain consistency in your social media marketing effort.

Use Image in Your Social Media Posts

Image is the best tool for capturing attention from audience. You can check your analytics to track which image gets conversion from the audience. If you found an image with especially high clicks, you should post more of that type of images to get more engagement for your products. The images you include in your social media post should be high quality. Usually, there is a limit on the image size so make sure you resize it to the correct size. If you auto share your blog posts, it will be a good idea to include at least one image. In this way, all the post shared on the social media will feature the blog post image.

Use Videos to Capture Audience Attention

Video can help you to grab the attention of the audience faster. It is easier to consume the information in the video compared to reading a paragraph on the social media. The success of social media lies in the ability to capture audience attention and get the message across in a short span of time. Video fits in perfectly for this task. At the beginning of the video, make sure you include callouts so that the viewer know the message before turning their attention away.

Videos posted on the social media need to load fast – in this case, you will have to convert it into MP4. MP4 video is small compared to the standard AVCHD format which your video is stored in camcorder. You can open the video file in an avchd converter online program and convert it to MP4. When the Online Video Converter load, you simply drag the AVCHD file into the file drop zone and it will be loaded. Next, you navigate to the Video tab and search for MP4. After you found the MP4 format, select it and click the Convert button to convert it to the destination folder.

Regularly Update Your Social Media Account

You should try to be as regular as possible when coming to updating your social media account. It is recommended that you make at least 3 posts on different times throughout the day. You can vary your posting frequency, for example, today, you post 3 times and tomorrow, you post 5 times.

Be Active on Multiple Social Media Networks

Survey shows that more than 80% of marketers actively post on at least 4 networks. You can choose to be active on at least 2 social media. There are a few major social media networks and each one is designed for different business niches. If you are an educated professional, you can use LinkedIn as a place to promote your business. In LinkedIn, you get to list your academic backgrounds. You can use an image based social media platforms like Pinterest and Instagram if you are into a business where you have a lot of nice pictures to show off.

Research shows that 96% of lawyers who participated in a study reported using social media. The most used LinkedIn and Facebook at 84% and 80%, respectively, while 59% used Twitter.

Simply put, if you’re not active on social media, you may soon fall behind your competition. Of course, it’s not enough to simply be on social media — you also need to stay up to date on it.

In light of the above, here’s a rundown on what’s new in social media for lawyers this year.

Let’s get started!

Facebook

Facebook’s algorithms are increasingly making it hard for companies, including law firms, to market themselves without paying a lot for this.

In other words, it’s difficult to generate posts in a manner that will give you the visibility necessary to draw prospects.

Still, some of the platform’s services related to paid advertising are extremely powerful and effective for attorneys in 2019.

In addition, you can still use Facebook this year to keep yourself in front of your colleagues and clients. By sharing posts about a continuing education course you’re teaching or a conference you’re attending, you paint yourself as an active and interesting person with whom people wouldn’t mind working.

LinkedIn

LinkedIn is another essential social media platform for attorneys, especially for business lawyers.

Considering that LinkedIn is so powerfully optimized in 2019, you can expect your law firm to be ranked high when someone searches for you online. So, it’s important that your LinkedIn page is carefully crafted.

LinkedIn is particularly valuable for lawyers who have business-to-business practices, or even for anyone who works as an appearance attorney on call. If you’re trying to network with other lawyers, LinkedIn is the marketing platform for you this year.

Twitter

Twitter has doubled its character limit for an individual post to 280 characters. This is now allowing for more detail in your posts, which you can use to your advantage.

In addition, in 2019, Twitter is allowing you to embed more videos — which includes live streams — images and articles than before.

What does all of this mean for you now? It means that Twitter messages no longer have to feel limiting. Your posts can be extremely effective if you have a strong following coupled with great hashtags.

How We Can Help with Social Media for Lawyers

In addition to providing the latest advice regarding social media for lawyers, we offer a wide range of search engine optimization, or SEO, tips for business owners in general.

For example, we explain what SEO means for local companies and the importance in 2019. We also offer advice for hiring SEO professionals.

In addition, you can find out through our site if your clients’ online reviews impact your SEO efforts.

Take a peek here to find out more about how you can use SEO and social media to draw more clients and thus strengthen your bottom line in 2019.

As an entrepreneur, these stats tell you one thing: online reviews can make or break your business. While positive reviews will improve your search engine ranking and keep sending customers to your business, negative reviews will do the exact opposite.

If your business has already racked up bad reviews, you need to act before it’s too late. Keep reading to learn how to deal with bad reviews and protect your business’ reputation.

Engage Review Monitoring Tools

There are many business rating and review platforms: Yelp, Better Business Bureau, Angie’s List, Glassdoor, Google Reviews, Facebook, just to name a few.

Your customers, employees (Smart Circle reviews on Indeed is a good example of workers airing their experiences), and literally anyone who knows your business can leave a review on any of these platforms. If you’re not paying attention, bad reviews can pile up unnoticed and gradually harm your business.

This is why you need to deploy a review monitoring tool. It’ll track mentions of your business on the web and let you know when someone has left a review. You can then take the necessary remediation step.

Issue a Quick Response

Online, especially on social networks, a small comment can quickly go viral. If the comment has a negative message about your product or business, your brand can suffer irreparable damage.

It’s for this reason you need to issue quick responses to bad reviews. Although about 52 percent of customers expect a business to respond to a negative review within a week, don’t take that long. Ideally, you should respond on the same day somebody posts a bad review.

If the platform allows you to post a response, take the opportunity to reach out to the reviewer and offer an appropriate explanation. This shows that you care about your customers and are willing to make things right.

That said, not all reviews warrant a quick reply. Some reviews might need you to investigate and gather facts before issuing a response.

Hire an Online Reputation Management Agency

As a small business owner, you have a lot on your plate. You probably no time to monitor your business’ online reviews and deal with the negative ones. And if time isn’t a problem, you might not have the expertise to put out the fires without creating new ones.

Here is where an online reputation management agency comes in handy.

Sure, it’ll cost you money to outsource the task, but you’ll rest assured knowing your business’ reputation is in the hands of the experts.

Plus, the return on investment is worth it. An agency will work to ensure your business attains a positive reputation, which is crucial for customer attraction and retention. Ultimately, you’ll make more sales and increase your profits.

Don’t Let Bad Reviews Get in the Way

Earning reviews is a necessary part of doing business in the digital age. However, bad reviews can hurt your brand and get in the way of customers who want to do business with you.

The good news is you can deal with them and mitigate their consequences, and we’ve just taught you how to pull it off.

Stay high on alert and don’t forget to explore our site for more SEO and social media insights.

Tip #1 Posting frequency

If you want to have more and more followers, you need to prove that you are an active user. Adding more than one post per day to your Instagram grid will help you gain more followers with each post.   

However, you will need to find the right balance between the number of posts per day and the quality of them. If the content isn’t attractive and relevant enough for your targeted audience, then you might end up with fewer followers.

Tip #2 Hashtags

One of the biggest mistakes people make on Instagram is using the same hashtags over and over again. That leads to you sharing your content to the same audience, and it’s almost impossible to gain new followers this way.

Changing hashtags on a predefined constant basis will help you reach new people and eventually increase the number of followers. Also, if you want to build an Instagram account for marketing purposes, you have to make sure first that your variety of hashtags will suit the targeted users you want to reach.                

Update your relevant hashtags frequently (based on your niche or business field), and your audience will increase. You might also want to advertise using banner advertising platforms such as Clicksdealer.com, in addition to your daily Instagram activity.    

Tip #3 Instagram Facebook groups

Although Facebook is slowly losing in popularity against Instagram, it can still be beneficial. You may notice that there is still a high activity on Facebook groups, which is where you want to get involved and talk with other people. 

Being active on Facebook groups is a very effective way to reach targeted users which will suit your Instagram content. You can attract people with the exact characteristics that you want and if you’ve followed our previous two steps (you update your grid with quality content frequently, and you are continually changing hashtags) promoting your Instagram page on Facebook groups could be another effective free way to reach new people.     

With that being said, these are just three of the best free ways to increase the number of Instagram followers without the need to have paid advertising expenses. You can definitely find other methods online, so make sure to do your homework.              

Not everyone wants to spend their most productive years chained to a desk. Some crave the freedom to work how they want when they want, and where they want.

And thanks to the burgeoning need for social media marketing, that type of career is more attainable than ever!

With that said, there are some things you’ll want to know before committing to a career as a self-employed social media consultant.

Here’s everything you’ll need to know to survive self-employment.

Set a Daily Schedule

There’s nothing quite as rewarding as having the ability to set your own schedule.

For many, that’s the best part of working as a freelance social media consultant.
However, if you’re not careful, the day can quickly get away from you.

Sure, it’s fine to let yourself sleep in every now and again. But sticking to a regular schedule is far more effective in achieving long-term success.

Creating and adhering to a daily routine gives your day structure and purpose, and as a result, makes you more productive.

Be Your Own Advocate

There’s a far greater demand for social media marketing and consultation than ever before. Unfortunately, you’re not the only social media expert who knows this.

Chances are you’ll face some pretty steep competition — both from your fellow freelancers and larger marketing firms. You’ll need to step up your marketing game and learn to be your own biggest fan.

Create an online portfolio that demonstrates your skills. Use real data and metrics that prove you know what you’re talking about.

Companies see hiring freelancers as taking a risk. Show them that you’re a risk worth investing in, and you’ll have no trouble finding regular work.

Stay on Top of Your Finances

The standard social media consultant salary sits at about $25,000 per year. Unless you’re living by yourself in a modest apartment, that doesn’t give you a whole lot of financial wiggle room.

Make sure to stay on top of due dates for bills and rent, and be frugal when shopping for food. Since you’re self-employed, you’ll need to factor in the costs of healthcare, as well.

Expenses can add up rather fast. The more you track your finances, the less likely you are to end up struggling.

Plan for Tax Season Early

Self-employment taxes are a chore, to say the least, mainly because you can’t create your own W2, fill it out, and call it a day.

Instead, self-employment taxes are far more involved. You’ll need to fill out several forms that you’ve likely never even heard of.

It’s often best to hire some outside tax help, who can help you figure out what you can and can’t write off.

Speaking of which, that brings us to one unfortunate point about taxes for the self-employed: The cost. You’ll likely end up owing money, which can quickly derail your financial plans.

Start saving for tax season as early as possible. Though it’d be more fun to pick up that outfit at the mall, you’ll be glad you saved in April.

Social Media Consultant Survival Guide

Working as a social media consultant has a ton of advantages. You get to be set your own hours, work from the comforts of home, and establish yourself as a professional.

As fun as freelancing can be, you’ll want to make sure you follow these tips to maximize your career potential.

Before you get started, make sure you know what not to do. Check out our blog post on four mistakes you’ll want to avoid when improving a client’s Facebook page.

While both are highly effective, there are some major differences that set to the two advertising methods apart. Here is our rundown on facebook ads vs. google ads, and what you should know about each of them. 

What are Facebook Ads

Chances are you’ve seen a Facebook ad appear on your Facebook newsfeed. The most recognizable form of facebooks ads is center stage, typically in the form of a photo or video with content pushing you towards a link or call to action.

There are other forms of Facebook ads you may have seen, however, they may not have been as noticeable. This includes promoted posts or smaller ads that appear on the right side panel of your feed. These ads are also mobile friendly and can be shared on your own profile.

What are Google Ads

Google ads are also a common form of advertising, however, they may be slightly more subtle and effective. Google ads, also known as “Google Adwords” link an ad to your business with specific keywords. These keywords are used both in searches and on other sites that have agreed to show Google ads. Why the name change? Check out this relevant article on the new Google ads brand. 

The effectiveness of these ads typically depends on how competitive the keywords are. The ads also follow a “cost-per-click” model in which you only pay for the amount of traffic the ad gathers.

Who are they Ideal For

There’s a wide range of business and industry types that can benefit for both Facebook ads and Google ads. While Google ads are more focused on driving traffic to a specific website, Facebook ads tend to be more informative and can be targeted more towards a specific product.

While both are ideal methods for increasing exposure and brand recognition, your best bet is to use the strengths of each to create a full ad campaign. For example, you may use Facebook ads to upload a video selling a new course or product and google ads to point searches for similar courses directly to your site.

Facebook Ads vs Google Ads: Pricing

Facebook ads and Google ads are beneficial for any business size, as you can set an ad budget according to your own financial situation. While the average monthly spend on both is roughly the same (about $300 USD), the way these costs break down is different.

Facebook ads charges you for the duration of time that the ad runs, the longer you run the more you spend. However, it also takes visibility and outreach into account when calculating it’s pricing. Google ads, on the other hand, charges you based on the strength of the keywords and the number of clicks the ad receives.

Facebook Ads vs Google Ads: Targeting

Targeting is one area where these two advertising methods really stand on their own. When it comes to Google Ads it’s really on you to research which keywords have the strongest correlation to your audience. If you’re targeting a very specific niche, it should be easier to figure out which keywords are unique to that demographic.

Facebook, however, has slightly more options when it comes to targeting. In the “audience” section f your ad you can choose from a wide range of demographic areas including age, marital status, gender, location, and interests. This can be particularly helpful if your business is based in a specific city or town.

Pro’s and Cons

As with all advertising methods, both facebook and google ads come with their own set of pros and cons.

Google Ads-
Pros:

• You can start receiving clicks to your ad instantly.
• Ad campaigns are generally quick and easy to set up.
• Enhanced exposure.
• Great metrics and reports on your ads performance
• Suitable for really any sized budget.

Cons:

• You’ll have to pay for each click, even if the click doesn’t turn into a sale.
• Competing sites may be using a higher click budget
• Once your budget is done, your ad immediately turns off.
• You have to be certain you’re using the right keywords

Facebook Ads-
Pros:

• Budgets and “boosts” start as low as $5
• Ads are easy to create and edit
• Enhanced targeting options
• Ample date on the ads performance

Cons:

• No guarantee that your ads will actually persuade viewers to click
• You are charged whether or not the ad is successful
• Without a strong follow-up action, the ad may not result in strong leads

How to Make Them Work Together

While they have their differences, using both Google ads and Facebook ads together can be a real game changer. The biggest factor in the success behind both of these ads is demographic research. The more you know about your audience (who they are, what they’re interested in, what they spend their time doing) the better you can target your ads.

Since Google ads are relatively short, use them to create a “straight to the point” call to action, while your Facebook ad will give you more room to sell. Offering a free content grab on your Facebook ad is also a successful method to utilize.

How to Get Started

To get started on creating your ads, there are some steps you’ll want to take beforehand.

For Your Facebook Ad: Have a defined budget in mind before getting started. Make sure you have all photos, videos, and copy for your ad ready to go. If you are taking a “funnel” approach to your Facebook ads make sure your landing pages are set up and any integrations are activated. Finally, make sure you’ve done adequate research on your target demographic.

For Your Google Ad: Thoroughly inspect your landing page and make sure any edits that need to made are complete. We suggest putting your landing page in front of a few people for feedback. For a successful google ad the individual has to have a desire to stay on your page. Do some deep research (or hire someone else to) on the most relevant keywords for your demographic.

The Learning Curve

Remember, when it comes to Facebook ads vs google ads you’ll find a learning curve with both. The best thing you can do is read up on these and other popular marketing methods to master them as quickly as possible.

Read our articles on business and marketing for more info and inspiration for your next ad. 

Facebook Announces They Are Removing Trending Soon to Make Way for Future News Experiences

Maybe it’s not surprising to many, but this is actually something I used a lot. Although, they essentially said they are removing it because no one is using it. I think when they say no one is using it, they mean no one is clicking through, which means less revenue for them!  I liked scanning the topics but I never really clicked through, I just got a brief overview, then left.  With their revenue model, there is no value here, which is why they will be discontinuing the feature. It was also rarely used on mobile, so it makes sense to change things up. They are working on a news notification feature and a top news page dedicated to trending stories. Here is the message from their site:

Removing Trending From Facebook

June 1, 2018

We’re removing Trending soon to make way for future news experiences on Facebook. We introduced Trending in 2014 as a way to help people discover news topics that were popular across the Facebook community. However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week and we will also remove products and third-party partner integrations that rely on the Trends API.

We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources. For example:

• Breaking News Label: A test we’re running with 80 publishers across North America, South America, Europe, India and Australia lets publishers put a “breaking news” indicator on their posts in News Feed. We’re also testing breaking news notifications.
• Today In: We’re testing a dedicated section on Facebook called Today In that connects people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations.
• News Video in Watch: We will soon have a dedicated section on Facebook Watch in the US where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.

Original Source

What do you think? Did you use it?

Instead of trying to download the video directly however, you could use Movavi Screen Recorder to capture Facebook videos from your screen. That way you can save them after you do, and would effectively have a copy of them in the form of a video file.

How to Record and Save a Facebook Video to Download It

As you can imagine you will need to download and install Movavi Screen Recorder before you can begin, which is really quite easy using the installation wizard. After it has been installed, you should open up the Facebook video that you’d like to ‘download’, but pause it if it starts to automatically play.

To start setting up Movavi Screen Recorder to save the video, launch it and draw a frame over the video using your mouse cursor. The interface will appear when that’s been done, and you can adjust the frame to make it more precise or use one of the presets under the ‘Capture Area’ list on the interface if you prefer. If you’d like to record the Facebook video in full screen, click on the name of your monitor under the ‘Full Screen’ section of that list.

Assuming you’d rather not have to wait till the recording is done and manually stop it, click on the ‘alarm clock’ icon on the interface. In the window that appears you can then set a timer that corresponds to the video duration, so that Movavi Screen Recorder automatically stops recording after it elapses.

While there are other parameters that you could adjust such as the audio source, volume levels, or frame rate – you generally don’t have to if you want to record a Facebook video. Instead you can press ‘REC’ to have Movavi Screen Recorder start recording, and play the Facebook video after you do.

After the video is done you can click ‘Stop’ to stop recording, or if you set a timer it will automatically stop. At that point Movavi Screen Recorder will automatically save your video as an MKV file and open it in a ‘Preview’ window for you to go over it.

That ‘Preview’ window in Movavi Screen Recorder will provide you with the option to trim out any parts that you don’t want that may have been inadvertently recorded. On top of that you can save any changes that you’ve made, or save the video in a format other than MKV.

By using Movavi Screen Recorder to ‘download’ videos from Facebook, you won’t be subject to any limitations. More importantly it won’t take long to set it up and start recording the video that you want to save.

How do you know every effort you make to market your brand on social media works?

After all, social media is one of the most popular online platforms in the world, with more than 2.33 billion people worldwide registered on at least one social network. Its growth rate is fast, so it’s expected for the number of users to increase in the years to come.

If you’re a business who needs social media tips and tricks, you’ve come to the right place. It’s important to do this as soon as possible because it helps build your potential audience

awareness about your brand and company. Your ultimate goal to keep in mind is to get more people to go to your website, gain more followers on social media, and find more customers.

Are you ready to start? Here are 10 tips and tricks you should know:

Decide the Social Media Platforms You Need

If you haven’t started your social media marketing efforts yet, you need to choose at least two platforms to focus on. It’s better to do this than working on all platforms since it can stress you out. A lot of beginners make this mistake and quit without reaping any benefits.

The best way to know the most suited platform for your business is to check the success rates of other influencers in your industry. However, a safe choice is Facebook because it remains as the biggest social network in the world.

Optimize Your Social Media Pages

Upon choosing the social networks you’ll focus on, the next logical step is to do optimization efforts on your profiles. Doing so increases your conversion rates and boosts your SEO efforts. A good rule to follow is to use a brand logo, a good description, and a link to your website.

Make a Connection Between Your Website and Social Media Pages

When connecting your website to your social media profile, there are certain steps you need to follow. The procedures differ depending on each platform so it’s important to do it correctly.

Once connected, search engines now know your website and match them to your social media profiles in the results page.

Spice Up Your Website With Social Media Buttons

One of the best social media tips for businesses is to add social media buttons on your company’s website. That way, your visitors can share your content without difficulty. There are a lot of means and plugins that let you accomplish it. It only depends on which platforms you chose to focus on.

A general rule you should follow is to keep them above the fold. This increases their exposure to your visitors. Make sure that the buttons are large enough to get more clicks.

Find and Follow Your Industry’s Influencers

Before you consider getting more followers, ensure that you follow the industry influencers. While the chances of them following you back are zero, doing it has its own benefits. After all, social media platforms use this information to know if your business is in the same industry as the influencer you followed.

These influencers have important and useful information about your industry. Following them means learning new things that you can share with your followers as well.

Strike a Balance Between Your Followers and People You Follow

If you want a business tip of the day, balancing follower and following count matters the most when using Twitter, Google+, and Pinterest. The algorithms of these platforms use the ratio to formulate the pages to follow. Having a high ratio decreases your chances of obtaining new followers.

Share Content That Interest People

If you want creative ideas to ensure the success of your social media marketing campaign, make sure to keep your content interesting. The rule about content being king applies to social media as well. If you share useful content, it gets shared more and people become more inclined to visit your website as well.

An interesting content consists of text, images, and videos. You can share articles, stories, statistics, and motivational quotes as well. Don’t forget about hashtags since it makes your content easier to find.

Post on a Regular Basis

When starting social media accounts, businesses often ask the optimal number of posts per day. The answer varies depending on the platform you use. For example, business pages in Facebook need to post once or twice a day but no more than seven times on a weekly basis.

Twitter doesn’t have this problem because you get more exposure the more you tweet. Google+ business pages have no exact number, but posting often without overdoing it will yield positive results.

Always Follow Back

Most businesses forget that following back their followers is an important way to gain more social media popularity. Make it a point to view people who follow you on a daily basis and make a list of those worthy of following back. Neglecting this can cause some people to unfollow you.

Follow Social Media Rules

Social Media platforms offer a wide variety of rules to ensure that spammers get banned. On Twitter, you can only follow a limited number of people daily. Google+ and Facebook have similar rules as well.

What this means is that it can take you some time to amass thousands of followers. You can do this by being patient and following the rules. Don’t try anything shady like buying followers or tweets since it can get your account suspended.

With perseverance, you can create a social media profile that will stand out from the rest. This can help you become a trusted opportunity in your industry.

Learn More Social Media Tips and Tricks Today!

Social media marketing involves two steps: setting up your social media pages and using them to boost your marketing efforts. It’s important to make connections with the networks within your industry and follow the right people.

As long as you share interesting and relevant content, you can get more followers. Don’t forget to follow the rules and be patient. In time, these social media tips and tricks will help you grow and become a major industry influencer through social media.

Do you need more social media for business tips? Read more of our posts and stay informed, like this one discussing how social media evolved in recent years.

Facebook has been in serious trouble since the Cambridge Analytica scandal. Is this the end? Here are five social media marketing tips for a post-Facebook era.

Your business thrives on social media marketing. In 2018, social network ad spending in the United States is projected to hit $26 billion. Over the next five years, social network spending is expected to go up 18.5%.

But does that future include Facebook anymore? Facebook has been in serious trouble since the Cambridge Analytica scandal earlier this year. Could this be the end of Facebook?

If so, you and your business need to be prepared. Whether you’re a personal brand or head of a marketing firm, you’ll want these five social media marketing tips for a post-Facebook era.

1. Use Microblogging Sites

When you used Facebook, you used it as a mini-blog of sorts, posting your brand’s opinion, products, and other content. Now, instead of doing “microblogging” with Facebook, you’ll simply do it with other social media platforms.

One obvious microblogging site is Twitter, Facebook’s miniature cousin. With Twitter, you’re able to speak as your company in under 280 characters. While it used to be only 140 characters, this recent doubling of social real estate allows your brand maximum potential in marketing.

This social media marketing tip is great because all businesses and personal brands should be on Twitter. This specific platform encourages blatant self-promotion. You can do as many in-the-face advertisement posts as you want without getting annoying to your followers.

You can easily link your other content, as well as stay relevant to industry news with reaction posts. A simple switch if there ever was one, Twitter and other microblogging sites (Pinterest, for example) are easy changes to get you achieving social media success.

2. Go Full Blog

Of course, you’ll want more than 280 characters from time to time.

If you don’t already have a blog on your website – or even if you do – posting full-length content to other sites gets you and your business noticed. Sites like Tumblr, WordPress, and others offer the opportunity to give your customers value off-site.

The reason why this is one of the social media marketing tips is that you can keep your audience up-to-date with your company: Employee of the month, new products, company mantras, etc.

You can also ask questions to your audience and engage them in a back-and-forth conversation. Always make sure to link back to your main website so that people can find more of your content and products from the source.

This is where you can get people to sign up for updates on new content and announcements. Create a community around your blog; email them regularly and keep them locked in on your brand. Once you have a loyal following here, any new product or promotion will get tons of response.

3. Social Bookmarking Sites for Growth

This social media marketing tip is almost a sneaky one. Social bookmarking sites are sites like Reddit or Stumbleupon, on which you basically “bookmark” links to awesome content you find online.

As a business, you can use this to follow people (like you would on Facebook), share content from other websites, companies, or writers, and gain upvotes and likes from the community you build. When your posts get upvoted and shared a bunch, you can end up on the first page and, coincidentally, gain lots of traffic.

Another thing you can do with these sites is link your own website’s content. This not only gives you free marketing by backlinking your site but if it’s on another platform this helps in search engine optimization or SEO. It’s a quality link to a piece of content on your main site, upvoted on another site.

Social media and SEO, all in one place!

4. Keep Content Creative and Organic

Make sure your content calendar or plan can withstand a Facebook killing. That is, see if your organic content can be altered to be posted on different social media platforms.

Hopefully, changing how you post content online will do a few things that help your brand.

For one, it gets you and your marketing team to be creative. If you’ve been on Facebook for forever, odds are your content has gone a little stale. Now that you have the challenge of a new social platform, your content will be different and fresh.

For two, you learn how the new social media rewards and demerits certain pieces of content. Other companies get lazy once they’ve been in an area for too long, banking instead on brand acknowledgment. Being the “new kids on the block,” you can be extremely original, using current data to create the best content you can.

Your goal is to win lifelong customers. Do it by giving them content that’s valuable, in the places they are online…except for Facebook.

5. When in Doubt, Add Video

Our last social media marketing tip is to enrich your content with media. Images are great and common and GIFs are wonderful for humor. But, for the most bang for your buck, you’ll want to include video.

Video sites are perfect for companies because they are optimized for mobile. Almost everybody watches video on their phones these days; this is a severely under-tapped market waiting to be taken advantage of.

Grab a piece of the action and have a company YouTube channel. Gain subscribers, take your blogs and turn them into videos, and watch your marketing improve tenfold. With people’s attention spans getting smaller and smaller, more enriching content gets to be king; video sites are the king of kings.

While it takes some time to get good at recording quality videos, it’s never been easier to create, upload, and share video content. Your brand and business will thank you for taking it from Facebook and putting it somewhere else on the Internet.

Use These Social Media Marketing Tips in Your Content Marketing Strategy

Achieving social media success is tough, especially with Facebook losing all of its trustworthiness. By staying relevant and switching up platforms, along with being creative, you can have a profitable social audience without Facebook.

If you stick to the social media marketing tips we’ve provided here, you’ll continue to grow and sell products as a business.

For more help with your company’s content marketing, please visit our archive for website technology.

Are you looking to generate leads, sales, and customers for your business online?

Creating an online sales funnel can help you build awareness, engage leads, and convert them into paying customers.

ClickFunnels is a platform that allows you to build high performing sales funnels with ease.

Read on to learn more about this program and how it can help your business!

1. What is ClickFunnels?

This tool is a landing page building platform. It allows you to create sequential landing pages that traffic flows through.

As a drag-and-drop builder, the platform is incredibly easy to use and comes with numerous templates to help new users get started.

It also has numerous options for tracking, email marketing integrations, and e-commerce checkout functionality.

ClickFunnels price varies based on your needs, starting at $97/month for the basic package and $297/month for the Etison Suite, which includes Actionetics and Backpack.

2. How To Set Up A Sales Funnel

In ClickFunnels, building a marketing sales funnel is as simple as building a website on a platform like Wix or Squarespace.

There is zero coding experience necessary. You can include your own images and videos.

A basic sales funnel might consist of two landing pages: a signup page and a confirmation page.

3. Sales Funnel Psychology

The flow of a sales funnel is significantly different than that of your normal website.

Websites have multiple pages that a user can visit. Leads can often get lost in a cycle of endless browsing and scrolling.

An online sales funnel takes users step by step through the process of becoming a customer.

For example, many businesses use sales funnels to generate leads. In this case, the first step might be offering potential customers a coupon or discount deal.

To receive the deal, customers opt-in on the first page of the funnel with their name and email address. They are then taking to a thank you page, where a business can offer an upsell to generate revenue.

This is the basic idea of a sales funnel, but funnels can have many steps with multiple upsells, downsells, or offers.

4. Driving Traffic

How do people enter a sales funnel that’s built on the platform?

In many cases, traffic is funnel comes from paid sources such as Facebook ads or Google Adwords.

Paid traffic is currently one of the most cost-effective ways to drive leads into a sales funnel.

5. Backend Sales

A sales funnel doesn’t end when leads leave the landing pages.

The platform has the ability to integrate with your email marketing platform, such as MailChimp.

With these integrations, you can follow up with leads and previous customers using planned email marketing campaigns.

Using an email sequence after your sales funnel will allow you to foster repeat business, create new product or service offers, and increase your customer lifetime value.

Ready to Transform Your Digital Marketing?

With ClickFunnels, you can create and drive traffic to an online sales funnel in minutes.

How do you see sales funnels fitting into your business’s online strategy? Let us know in the comments!

Looking for more social media marketing tips? Visit our Facebook blog to get started!

Luckily, it’s simple enough to grow your online business if you know the tips and tricks of the trade. Below are six easy ways to expand your ecommerce business.

Keep Social Outreach Top of Mind

Social media is a dream come true for online marketers. Free to use, it’s also a form of advertising users actually want to see. Knowing this offers ecommerce vendors great power. If you post images, text and deals customers want to see, they will return to your Facebook, Instagram or Twitter pages again and again. They will even promote your online brand to friends and family. Good social media marketing makes shoppers happy which, in turn, rewards you with more customers.

Retarget Customers

One–time buyers are great. But they are far less valuable than return shoppers or lifelong customers. You might be thinking it is impossible to tell who is who, but you’d be wrong. It’s actually possible to convert a one–and–done consumer to a loyal buyer. There’s a couple ways to do this. You can:

• Send past buyers exclusive coupon codes via email to pull them back into the sales cycle.

• Leverage smart advertising to track their online behaviors and recommend products they might like.

• Ask them to follow you on social media for all the latest deals and discounts.

These suggestions will help keep your brand top of mind. And, in many cases, that’s enough to hold onto a shopper for life.

Find a Local Supplier

It doesn’t really matter if your business is regional or international; it always helps to find a local supplier. Why? Because it’s much cheaper to get products (or material) from these vendors. It is also likely that you will establish an ongoing relationship and they will cut you a deal for your continued business.

Plan to Scale

Let’s say you are more than ready to handle an influx of new customers. You have a ton of product in storage. Your shipping company is top–notch. And your marketing techniques are enticing everyone and their moms to visit your e–store. But wait… the website crashed. What happened?

Some ecommerce sites cannot handle excessive web traffic. So, they crash, which prevents customers from making purchases or even seeing your offerings. Believe it or not, this happens all the time. If you want to avoid website scalability issues, you’ll need to adopt an enterprise level ecommerce solution like Shopify that can handle massive amounts of traffic.

Make the Jump to Mobile

Speaking of web usability, more and more online shoppers are looking for mobile–compatible ecommerce sites. If your website is slow and clunky when rendered on a mobile phone, you are likely losing out on potential sales.

To remedy this situation, you’ll need to work with a website developer to make your site ready for mobile; or ask your ecommerce platform provider if they offer mobile compatibility.

Go International

If you really want to expand your reach, you’ll have to break out of your comfort zone. International ecommerce stores serve customers all over the world. However, there are a few things you’ll need to consider if you decide to go this route, such as:

• Handling foreign currencies
• Paying taxes overseas
• Changing language preferences based on region
• Shipping overseas

This tip admittedly pushes the boundaries on “easy,” but it can instantly turn a small audience of potential shoppers into a global marketplace. Are you ready for the challenge?

When devising a social media marketing campaign, many marketers forget about social media search engine results. Here’s why social SEO is important.

You’ve been rocking your SEO campaign. Except, you’ve been neglecting your social media search engine connection in your campaign. Which means your campaign could be performing better.

Let’s put it in context: 72% of adult internet users are on Facebook. And if you’re not there too, you’re missing out on their business.

Here’s what social media SEO is, how it works, and how to incorporate it into your existing SEO strategy (plus a few potholes you should dodge along the way).

What is Social Media SEO?

First things first: what is social media SEO? It’s the thing that makes the social media search engine connection make sense.

It’s also what makes your social media sing.

You could be forgiven for being confused – Google used to give contradictory statements about how social media factored into their algorithm. These days, it’s a boon. It has something to do with how social media has evolved in the past several years.

Let’s break it down.

How It Works

Let’s be clear. Social media isn’t currently a direct ranking factor.

However, that doesn’t mean it has zero effect on your ranking. Actually, neglecting social media’s role in SEO is one of the biggest mistakes social media marketers make.

Content that performs well on social media – strong engagement, likes, and shares – correlates with content that performs well on websites and blogs. That is, content that performs well on one platform is likely to see similar engagement metrics on the other because it’s good quality content.

A good social media presence, combined with a good content marketing strategy, create strong brand awareness and engagement, which boosts your rankings.

Social Media and Search Engines

Nothing is ever simple, is it? Certainly not when we’re dealing with the social media search engine relationship.

So it pays to know what the benefits of social media are for your next SEO campaign. As we said, social media isn’t a ranking factor officially, but it can help boost your SEO rankings indirectly.

That’s because of how social media works. Many of the benefits of social media translate over into your SEO.

Links, Links, Links

Also known as the boon of any SEO campaign.

Let’s be real. You need links. Earning links is what you want – it allows you to gain multiple links from a single posting (SEO folks call that angels singing).

But unless you’re a big site with tons of traffic, it’s hard to earn links.

Unless, of course, you’ve got social media.

Think of it this way. You have x friends on Facebook, y followers on Instagram, etc. They all have their own list of people who friend and follow them.

If your content sees traffic on social media, it has a higher probability of reaching more eyes – and being cited by other websites.

Et voila. Link earning.

Front of Mind

How often do you check Pinterest? Or YouTube? Or Instagram?

Probably more than you’re willing to admit. But you’ll notice something.

The successful social accounts post often, which means you’ll usually see them when you log on. Depending on the platform, many will post several times a day.

Guess what you get as a result?

Every time you log on, you remember them.

So not only does your business get frequent user traffic from social media, it keeps you front of mind with your customers.

Brand Authority

It’s not just brand awareness.

Frequent production of high-quality social media content establishes your brand as an authority in your area while it familiarizes your followers with your brand, style, and products.

Of course, people are more wary of false information on the internet in general and social media in particular. That shouldn’t be a deterrent – if anything, it should be your cue to make sure you’re producing quality content every time you post.

And if you’re playing your cards right, there’s a fair chance that the next time your followers do a search that’s relevant to your product, they may even search you.

Things to Know About Social Media SEO

Ready to jump down the social media search engine rabbit hole?

Hold your horses. You need to know a few ground rules first. It’s not as easy jumping into a pool.

You also probably have a few assumptions about social media SEO that are frankly inaccurate. Those will hurt you in the long run if you’re not careful – or just hold you back from making your social media campaign that much better.

Here are three things you need to know about social media before you start to incorporate it into your SEO campaign.

Social Links Aren’t Guaranteed

We said earlier that link earning is one of the big pluses of taking a leap of faith into the social media search engine rabbit hole.

Thing is, those links aren’t guaranteed. Not even a little bit (if they are, or someone is

guaranteeing them, there’s a fair chance of something shady going on up in here. Don’t do it.)

There’s also a chance that the links won’t boost your rank. Wait, what?

That’s because the quality of those links matters more than the quantity of them – you’re always better off with five backlinks from reputable sites than ten backlinks from questionable sites.

Take your time, make good content, and use content marketing best practices to earn those links you have. Patience, as they say, is a virtue.

The Social Media Search Engine – Social is a Search Engine Too

Fun fact: you should actually be considering a social media search engine as, well, an actual search engine. Because there are more search engines out there than Google.

In fact, YouTube is the second most popular search engine on the web.

Profiles Rank Too

Social media might not directly impact your spot in the rankings, but it can directly change the content that shows up in that ranking.

In fact, social media profiles rank just as much as your business website or blog.

Why does this matter to you, way down there in the social media search engine hidey-hole?

Because social media channels aren’t just another office cubicle. They’re often the place where your company can show personality before a viewer takes one look at your website.

And if potential customers have fun getting to know you, there’s a much better chance they’re going to buy from you.

Making Social Media Work for You

It’s not just a matter of handing over the keys to your Adwords management. Although that does tend to make your life easier.

You need to make sure what you’re doing on this social media search engine deep dive. Here are three things to get you started.

Optimize Your Posts

It’s a strategy that relies on available pre-existing content, but it has the benefit of opening you up to another avenue of search. Fun fact: Google will sometimes feature popular social media posts in the first few SERP slots.

More avenues of search are always a good idea in the social media search engine rabbit hole.

The easiest way to do this is by using your standard SEO best practices on your posts. We’re talking strategic (not obnoxious) keywords, links to great content, and, of course, great post content.

Influencing Social Sharing

Need brand authority? Enter stage right: social sharing.

It’s just another way to give Google a clue that your site is an authority on your subject area, whatever that may be.

The best way to go about this is to target it directly. Give your followers an incentive to like, share, retweet and comment on your posts – like, say, a promotion.

It rapidly becomes a self-perpetuating cycle – the more people share your posts, the more people can see, like, and reshare your posts. You get new followers, more traffic and, if you’ve done it right, more business.

It all comes back to quality content.

Encourage External Inbound Links

And, finally, our old friend in this social media search engine journey: links.

If you’re doing your social media right (with great content, frequent posts, and good SEO practices) it encourages more external sites to share and link to your content.

Know what happens when they link to your content? Authority in the eyes of the almighty Google.

Like we said earlier, there are no link guarantees. You’re going to have to do your time and pay your dues – in the form of consistently creating useful, engaging content that’s worth sharing and linking.

Rock Your SEO (and Your Social Media)

Think you’ve made sense of this whole social media search engine thing?

Great. Let’s make it even better.

Check out our blog for all kinds of useful information to bring your social media SEO to the next level, like this post on the four errors that can damage your company Facebook page or this post on planning for your first Facebook ad.

If you have a question we haven’t answered, head on over to our contact page to let us know. Or, if you’re a writer, come write that answer for us.

5 Tips for the Best Web Design Services for Your Spa

Looking for some tips on making your spa website better? Read this article for the best web design services, tools, themes, and appointment booking system.

It’s easy to make a bare-minimum website that contains the basics of your spa’s services and deals. However, if customers are not impressed with the website, nothing stops them from leaving and moving on to the next spa available.

Are you looking for useful web design services that can guarantee customer views and online bookings?

Then you have come to the right place.

This article is meant to help spa businesses gain customers by offering what their competitors may lack, a pleasing yet effective website. By having the right knowledge and using the right tools, nothing can stop your spa from receiving clients from other locations.

So now that we’ve intrigued you, let’s get to the good part.

1. Plan Out your Web Design Services

Do you have a number of awesome ideas and plans but you’re not sure where to start? It happens more times than we can count.

We get our minds racing with all these visions that are going to guarantee our spa’s success, but as soon as we start physically creating it, we get stuck.

The problem isn’t your lack of knowledge or ideas, the problem is that you didn’t plan it out.

Instead of spending time drawing and coordinating, you jumped in head first.

Your website is more likely to turn out better when you have a plan. First, you’ll need a company that provides web design services.

Figure out what you want to portray, what services you have to offer, what images you like, and where you want your contact information to be.

It will be much easier to consolidate your ideas when starting out instead of completing your website and then deciding you don’t like it.

2. Include Social Media

The 21st century is all about technological advances and social media updates. Customers expect companies to have social media, and if they don’t, some customers won’t even give that company the time of day.

With that being said, your spa website should contain links to every social media page you have, this includes Facebook, Twitter, Instagram, and Yelp.

In 2015, Facebook influenced 52% of consumers, both online and offline. If your spa services aren’t accessible on social media, you are missing out on potential clients and positive reviews.

By providing clients easy access to your social media accounts, you can advertise and showcase your services and skills without any paid advertisements.

If your company does not have any social media accounts, now would be a great time to create one.

3. Keep it Simple

Have you ever stumbled upon a website that was extremely cluttered and difficult to use? Can you recall your reaction?

We can almost guarantee that you left the website as soon as possible and questioned their lack of web design services.

Keeping it simple does not mean you cannot be creative, it just means that we do not recommend cramming everything on one page. If your spa has multiple services it offers, create a drop-down menu that can break up your services and describe them in detail on separate pages.

Another example includes imagery.

We know your spa wants to showcase all of the services it has to offer or how beautiful and clean the building is. But instead of placing pictures all over and between every sentence, break up images and only place them where it’s relevant.

By having a clean and simple website for your spa, you entice clients to continue navigating. Spa Mate is a great example of simple yet effective web design.

4. Call to Action

So you used web design services to create a beautiful and elegant web page. You are happy with the way it turned out, but no one seems to be calling or booking appointments as much as you would like.

We bet it has something to do with your call to action or lack of one.

By offering discounted spa services for first-time clients, customers will be more tempted to go. If someone is on the fence about whether or not they should try out your spa, the discounted price could be the tipping point that makes them go.

However, calls to action do not necessarily mean you have to offer anything, it just means you give the customer an easily accessible button to click so they can contact you.

Giving clients easy opportunities to schedule appointments or to learn more about what your spa can offer is a lot more beneficial than forcing the client to search for it themselves.

5. Mobile Friendly

When people think web design services, they think that the website is being created for a desktop. That is simply not the case.

43% of consumers between the ages of 25 and 34 use smartphones to make purchases online. The reason for this is because cell phones are always in our hands.

In the age of cell phones, no one has time to wait until they reach their desktop to search for a new spa to join. If something gets our attention, cell phones give us the power to look it up at that very moment.

If the website you are viewing does not work on a cell phone or is not easy to navigate, potential clients are more likely to go on to the next website instead of checking in later on their desktop.

To avoid losing clients, use the mobile-first approach to ensure that your website is easy to use on devices like smartphones and tablets.

Conclusion

Web design services are not as difficult as it may initially seem.

By simply creating a plan, keeping it simple, adding social media, adding a call to action, and making it mobile friendly, you have already completed most of the work.

The next step is just simply launching the website and waiting for clients to book the appointments.

But if you do decide that you still need some help or would like to advertise, we are always just one click away.

With the tight overhead that your franchise probably has, it might be hard to spend 35% of your marketing budget on digital like other small businesses. Franchise companies sometimes also have to abide by guidelines that restrict the kinds of marketing campaigns that other companies are able to implement. That’s one of the reasons that SEO is so vital for franchises.

Franchise companies need to take a different approach to SEO than other local businesses. It’s not enough to turn customers onto your brand. You need to make sure you get people working on your specific franchise.

Tackling SEO for your company requires flexibility different than local or national SEO. Here are 10 tips for implementing strong SEO for franchise companies.

1. Know The Right Local Keywords

Have you ever noticed that if you type “pizza” into Google, you’ll get results that are relevant to your area? It’s not magic. Search engines use your user account, past searches, and stored browser data to match where you’re searching from with local results.

Depending on the kind of franchise you have, you could be competing with other franchises in your city. In order to make sure you have a strong foundation for your business, use local keywords that mention neighborhoods and geographic markers.

You might also have different terminology for your area. If you’re running an ice cream shop, you need to know if people in your area will be searching online for “jimmies” or “sprinkles”. Make sure you’re thinking like a customer of franchise companies like yours and you’ll build a strong local following for your brand.

2. Have Two Keyword Lists

Franchise companies need to have multiple keyword lists.

You have a strong brand with products and services that customers will be searching for. You need to ensure that when customers are searching for services like yours, they find your brand easily.

You’ll also need a keyword list to catch all of the people searching from your region. While your brand might come up high on the list, you need to make sure your franchise is the number one hit in your location.

If your brand comes up first for “carpet cleaning services”, you need to make sure your franchise comes up first for “carpet cleaning services in beverly hills”.

3. Unique Listings

Owners of multiple locations in franchise companies need to have unique, verified listings. When it comes to using Google My Business, Yahoo! Local, or Yelp, just typing in your brand name could result in unhelpful information.

You need to make sure every location and every branch of your franchise has its own page. This way, clients and customers have options to and can build a relationship with the location that’s closest to them.

4. Manage Your Reviews

Find a clever way to capture email addresses from your clients. Reach out to your most dedicated customers and ask them for reviews on your site of choice.

Offer an incentive for visiting your location and showing off their review on Yelp, Angie’s List, or Google. You should be building up your reviews even if you’ve just opened your location.

The more positive reviews you can gather at the opening of your franchise, the easier it will be to balance out negative reviews later. A one-star review against a single five-star review will put you below 3 and could ruin your reputation.

Check out HealthyYou vending reviews for more tips on how to manage your reviews.

5. Separate Franchise Pages, One URL

When franchise companies create separate websites for every single franchise location, it can be confusing to a customer. Products or services offered at BrandXMiami.com could be different than what’s offered at BrandXNorthMiami.com.

This will lead to customer confusion and a loss of trust from your customers. If you can’t hold a consistent site with a clear definition of what each branch offers, how can I trust your products or services.

Create one central site with separate pages for each franchise location.

6. Unique Social Media Accounts

Your franchises should have unique social media accounts for every location. If one of your locations isn’t doing as well as the others, you can offer a special promotion to drive traffic to that location.

If one of your locations has an electrical problem and needs to close, you can direct customers to the other locations. And if a staff member at one location upsets a customer, driving them to post on Facebook, you won’t see an impact at every location.

Show off the personality of each one of your franchises with separate social media accounts.

7. Run Different Cross Promotions

Having separate accounts and identities for different locations allows you to cross promote with nearby businesses. Every social media account should be following the businesses closest in proximity to your location. You can comment on one another’s posts and find ways to complement each other’s services.

Get your heads together and see if you can run some promotions to create a rising tide to lift all boats.

8. Create A Blog for Each Location

Put the power back into the hands of the people working at each franchise location. Find out who some of the more talented writers are working at each franchise and allow them to shine.

Give them some direction and let them produce great content that will also help to drive traffic. Ensure that they use your most important keywords, promote their posts on social media, and attack SEO from every angle.

9. Be Mobile First

As mobile usage surpasses desktop browsing, you need to find ways to integrate into the apps and tools that your customers use the most. Your site needs to be optimized for mobile viewing or your services will look outdated.

If you have an app, find ways to connect to your customers’ social media apps for an integrated experience.

10. Consolidate Efforts

Make sure every one of your franchises is in contact with the others. Avoid running duplicate campaigns or promotions. And if one branch is focusing on a particular service or product, have the other branches focus on another.

Franchise Companies Can See Big Returns on SEO

If you manage your online presence carefully, you can get more returns from SEO than you would from a TV or radio campaign. Find ways to do things differently than your competition and you’ll be able to stand out in ways that customers will appreciate.

If you’re ready to make your next move in digital marketing, contact us for how to start implementing this strategy.

Content Marketing

Content marketing has been around online for quite some time but the market has become so saturated that content quality has gone up immensely. Clickbait was popular for a time but there are only so many articles of Top 5’s that people are willing to read. The use of long term studies and in-depth investigative journalism is still not dead but it does not produce as much content as is needed for some companies. New outlooks on old topics and new twists are what is dominating many blog and news pages. Content marketing is directly tied with your SEO and social media so creating great content can take care of the other two quite well. Create great content and traffic will come!

SEO

SEO in the beginning was much like the wild west with no clear path of how to do things. Two sides emerged with those using ethical tactics and those gaming the system. The days of hidden links on pages helping rankings or sites built just to post generic content are fading away. Google figured out that brands were willing to spam out thousands of pieces of content just to rank higher than the competition. Expedia was actually penalized for this immensely due to the tactics they had been using. Now Google looks for real traffic on real sites instead of paid traffic on sites made simply to generate ad revenue. Google will continue to crack the whip and marketers will continue to find ways around the new changes in the algorithm.

Social Media

Social media was once around for just that, social reasoning with every college student getting a Facebook account in the late 2000’s. While MySpace was great Facebook and its design started to overtake the other social media platform. Then Facebook came out with messenger which killed AOL Instant Messenger in a matter of months. Now social media is used to promote content on a regular basis with Google basing some rankings on the amount of social attention a certain piece of content or webpage has gotten. Social media can be used to get jobs through LinkedIn, document your life, and promote business. There are still those who wish it could just be college kids posting inappropriate stuff on each other’s walls though.

As you can see these three areas of marketing have changed immensely even in the last couple of years. It will be interesting to see how these will continue to change and what trends will emerge due to Google algorithm changes.

• The two Facebook-owned services have had issues since 4pm BST (11am ET)
• The outage has caused a hilarious social media meltdown
• Some users are shown a blank login screen, while others can’t post anything
• It is unclear what is causing the problems and Facebook is yet to recognise them 
• The issue appears to be widespread, with reports of outage appearing in UK, US, Brazil, Japan, India and parts of Europe

What Propelled Facebook to the Top of Social Media?

When it comes to the world’s largest social media site, Facebook far surpasses all others. Twitter and Instagram aren’t even close in the number of active members and even mobile platforms like Snapchat can’t come close. So, what is it that Facebook has that others don’t? Well, a big part of it is history. Facebook is older than most other social media sites, but even here, it is not the oldest.

Many psychologists and sociologists who study online behavior feel a large part of Facebook’s success is in the name, believe it or not! When it comes to developing and growing relationships, there needs to be a personal connection, and this is why many ‘long-distance relationships’ are doomed to fail. So, Facebook combines the two in a revolutionary way, a junction if you will, where physical and online relationships meet.

How Today’s Businesses Are Cashing in on What Facebook Has Accomplished

Most marketing experts believe that face-to-face selling is superior to eCommerce because it allows the salesperson to establish a relationship with the customer, and in turn, a sense of trust. Furthermore, it is widely held belief that building a solid relationship with your customers leads to return sales and an increase in referrals.

Not only does a vendor have the opportunity to set up their own eCommerce store, but they are given the resources they need to market their eCommerce store on Facebook. It’s the best of both worlds. You get an eCommerce outlet for your merchandise and then add your store to Facebook to grow a following by building those all-important relationships.

The Key Is in Continuity

How many times have you heard the old cliché of failed long-distance relationships that end in ‘Dear John’ letters? Llong-distance relationships are hard to maintain because, again an old cliché, ‘out of sight, out of mind.’ With social sites like Facebook, you are never long out of site. Build a page for your store, use SEO techniques to draw people to your page along with actively pursuing friends and before you know it, you will have thousands of followers. However, the key is continuity! Just as a long distance relationship will fail because there is no physical ‘connection’ due to being separated by miles, so too are eCommerce stores doomed to fail if they don’t build and maintain solid relationships with their audience.

So you see, reaping the benefits of face-to-face marketing online is more than just building a social profile and attracting followers. It’s about dialogue and continuity in your relationship with your audience. The key to a successful relationship is continuity, so meet new customers face-to-face on Facebook and then continue courting them over time. Keep dialogue open over time and you, too, can reap the benefits of face-to-face marketing with an online social media approach. It’s the next best thing to direct marketing and key to the massive success of marketplaces like Shopify.

Do you know why Facebook is number one and YouTube is in second place as the world’s largest social sites? That’s right! A visual face-to-face connection that consumers crave. Take advantage of social media and you found the key to building awesome online relationships.

Some people just don’t get it

And that’s okay. But you might just be scolded for it on social media. Shake it off! If you don’t understand the appeal of Pokémon Go you might be tempted to make fun of players who do and if you yourself post about it on social media be prepared for some backlash, plus a whole bunch of support from old fuddy duddies like yourself who can’t seem to grasp those darn kids, crazy whacky ways. Hey kids get off my lawn! Haters gonna hate…

Maybe Jesus’ brand team need to create an app so he’d become more popular with the younger generation. At least this tweet received a lot of buzz.

Some people seriously get it

They get it hard. My weekend was spent at the dog park, with my actual, live dog. There were an unusually large number of people around without dogs. They were running around, at first I thought wow, good on you! Then I realised they were playing Pokémon Go. So I laughed and then thought, good on you! More power to you I say. Or less as the case may be, if you have no time to do anything else.

Is this why so many less people are watching the Olympics these days? Maybe all the workers working on the Olympic Village had to catch ‘em all!

It’s an addiction for some. If you manage to break the addiction I think one of your Twitter followers might give you a chip. And yes, if you hire a driver to drive you around to catch Pokémon, you have a serious problem. Get help.

Some people kinda, almost get it

And then there are people who almost get it. At least they’re trying right? Who hasn’t watched a movie or picked up a new book based on the hype it’s gotten to see what all the fuss is about for themselves? I know I have.

Not completely life evolving for everyone though unfortunately.

Whether you’re a big fan of the life-changing, fitness-driving app that is Pokémon Go, whether you’re an adult or a child, you’ve probably somehow been caught up in all the hype whether through the game itself or within your social feed from players you know or you’ve just been enjoying the incoming Facebook posts and tweets from around the world. If you’re a bit of a curmudgeon about it, look for the silver lining and see the funny side. At least more people are getting exercise and the kids are actually getting outside now.

What do you think of the new Facebook emoji icons?

Why Anti-aging Is Not a Myth Anymore

Whether it’s a mischievous boy who can fly and will never grow old, a telepathic vampire who falls in love with a young woman, or an elderly man who ages in reverse – there’s no denying that Americans are obsessed with finding the cure for old age.

Tales of a Fountain of Youth may seem like a story derived from ancient legends, but advanced medicine is proving that anti-aging isn’t just a myth in books and Hollywood movies. Scientific advancements have shown that aging is no longer inevitable.

According to the American Society of Plastic Surgeons (ASPS), 15.6 million cosmetic procedures were performed in America in 2014. That’s a 3 percent increase since 2013. And while many people choose to go under the knife to reverse the signs of aging, many are opting for minimally-invasive procedures to achieve similar results. In fact, 13.9 million people underwent such a procedure in 2014, a 4 percent increase since 2013.

One such procedure is Platelet-Rich Plasma therapy (PRP).

PRP therapy is a revolutionary repair system that uses the body’s own healing powers to slow or even reverse the aging process. The therapy involves harvesting platelets from the patient’s own blood and injecting them into problem areas. The process uses minimal blood, which is then separated. The red blood cells are taken out and what is left is platelet-rich plasma, which contains high contents of growth-factor proteins.

Growth factor proteins can help to heal injured tissues or damaged skin. Because of its ability to stimulate repair and rejuvenate skin, PRP is not only beneficial in anti-aging, but is often used for regenerative repair, pain management in muscle and tendon injuries, and in damaged tissues for burn victims.

An article released by RBell Medical, LLC, tells the story of Delivery My Grub Executive VP Jeannie Heinz, who suffered severe burns to 30 percent of her body when a disgruntled former employee attempted to torch the company’s office. Heinz underwent a combination of therapies to minimize her tissue damage, including PRP.

“And it’s working,” said Heinz.

PRP is also used in cases of acute and chronic pain. PRP injections have been shown to reduce pain in patients who have suffered muscle, ligament or tendon injuries. Patients at Jersey Rehab Pain Management have reported considerable, if not total, pain relief following PRP injections.

This relatively new treatment is not only giving a biological boost to the healing process, but its reversing the clock for patients who prefer a minimally-invasive procedure to restore their youth.

from our sponsor:

Hard to Find

With billions of accounts active or present on social media, businesses can be difficult to find. For example, Anne Welsh Salon is constantly in competition with regular people of the same name. Since businesses want to make their social media pages easy for customers to find, using a great profile picture, links directly to the proper location, and specific instructions are all key ingredients. Standing out is the point of a business page and companies need to make sure customers can find them easily.

Too Much Marketing

One of the biggest turn offs with regards to engagement on social media is a constant and consistent badgering of followers and fans with marketing announcements. While social media is a terrific location for advertising opportunities, posts of that type need to be offset by a number of updates and shares of a an informative or personal nature. After all, nobody wants to hear about the same sale ten times per day.

Bad Pictures

With all the technology and high quality cameras available to businesses today, there is little excuse for poor pictures in professional social media feeds. Since people tend to respond to visual images, pictures should always be a part of any social networking experience. However, those pictures should be tasteful, edited, and focused to avoid turning users off. Great pictures can quickly take on a life of their own on social media, and bad pictures can have the opposite effect.

No Activity

Facebook, Twitter, and other social media websites are built around actively communicating with other users. Businesses need to be conscious about their updates and make sure that enough content is being posted to provide information to fans. In short, the page needs to be updated enough to be useful and insightful or users will generally start to disregard updates.

In the end, social media is designed to give businesses an audience. Since the ability of these websites to drive customer traffic and elevate communication can not really be debated, companies want to make sure the official accounts are kept current, have great images, and are not overly marketing focused. Social networking is a tool that should help companies get customers through the door and not force them to look elsewhere. Luckily, all of the common mistakes can be avoided by simple planning. Once the plan is deployed properly, every company can reap the rewards that social media provides.

Home Décor

Social media was made for interior decorators and interior décor stores. This is because they can share all of the pictures of their new products or best-selling products via social media. Pinterest is a great place for these companies and businesses to showcase what they have done. Their Pinterest page could turn into their finished projects page and if the projects are impressive enough and hashtagging occurs correctly then it could garner a big following of people who are interested in what they do.

Law Firms

If you are a personal injury attorney the odds are that you are paying quite a lot in online advertising.  The best thing about social media is that it is free and it does not have a price for clicks like PPC which can cost hundreds of dollars for some fields of law. Twitter and Facebook are great places for a lawyer to discuss current events in law with potential clients. Make sure to share blog posts from your firms blog as well as posts that you find interesting and relevant to your followers. If you are a DUI attorney then commenting on high profile cases or tweeting out article about DUI law chaging would be the best strategy.

Celebrities

Celebrities have to be on social media a bulk of the time to keep their fans happy as well as interact with them. Many celebrities have companies running their social media as they have so many comments and likes that they cannot have the time to answer them all. Celebrities actually are paid to post things about products and the costs of the tweets can be staggering. Social media  can also be used to turn a minor celebrity into a household name.

News Stations

Engagement is the name of the game in the news industry. The more that a news station can interact with their viewers the better chance these viewers will continue to watch their shows. This is also the same for all TV stations as hashtags are frequently associated with shows so people can live tweet their reactions of seeing an episode. Twitter is one of the best outlets for TV stations as they can share videos, pictures, and quick thoughts about things. Facebook can also be beneficial when it comes to releasing breaking news as many people are frequently on their newsfeed.

Whatever the industry, not having social media can be damaging and not let your company unleash its potential. It is better to have no social media at all if your strategy is bad or if you misuse social media. There are often places in the news that have a social media manager go off the tracks and tweet inappropriate things. Having an experienced professional or a company to manage this might be best as they can manage these things without worry of a personal implosion. Take advantage of social media as it is free and effective marketing.