Apple shares (NASDAQ:AAPL) are up only slightly on the the day that Apple releases the new iPhone 4 for pre orders.
If we were measuring the success of the pre order iPhone 4 launch by web traffic, then I’d say that Apple was successful. The excitement and anticipation building around the iPhone 4 pre order launch was unprecedented, and once the iPhone 4 did launch earlier this morning, both the AT&T and the Apple website’s have been struggling to stay online due to massive traffic spikes.
Now if we were measuring the success of the iPhone 4 launch based on the Apple share prices on the NASDAQ, then we’d be talking about a totally different thing here.
Apple shares are only up slightly at +4.64 (1.82%), trading at 258.92 (at the time of this writing). That is trending below the overall NASDAQ market that is currently up 2.30% at 2,295.55.
The market does not seem overly impressed with the new iPhone 4, at least at this point in the game. The pre order was scheduled today but that was about it. The iPhone 4 release date is scheduled for June 24th – so we’ll see how Apple stocks perform from there.