Apple decided it was best to not release the white iPhone 4 for pre order last week when the iPhone 4 debuted on the Apple website and on AT&T’s website for pre order. Not only did the missing white iPhone 4 upset a bunch of people, it made a whole lot of us ask, “why in the world doesn’t Apple open the white iPhone 4 for pre order?”
White HTC EVO 4G
According to Fortune, Sprint’s HTC EVO 4G will be coming in White.
The white HTC EVO 4G is expected to be a Best Buy Mobile exclusive until August, and orders are supposed to begin today.
Pricing is expected to be the same, $199 with a two-year Sprint 4G plan.
Should Apple be worried?
I’m of the opinion that Apple may have purposely withheld the white iPhone 4 from the market in an effort to create artificial supply and demand constraints. These artificial, or man-made supply shortages would have a psychological effect on the market place and make the white iPhone 4 in much higher demand.
Of course, I don’t know for sure if this was Apple’s purpose or not.
But with a white HTC EVO 4G coming to market shortly (expected availability for pre order is July 11th via Best Buy Mobile), then perhaps people will eject from the pursuit of a new white iPhone 4 and instead take the easier route of getting a white HTC EVO 4G?
Even though Apple might be trying to create an artificial supply / demand constraint, the HTC EVO 4G is ready to step in and offer consumers an alternative to Apple’s supply games – especially with the white iPhone 4.
I find this all ironic because wasn’t it the white iPhone 3GS that Apple couldn’t give away?