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It’s 2019 and with a new year, you might want to revamp your social media strategy.
After all, Facebook alone has over 2.2 billion monthly users. Let’s not forget the millions on Instagram, YouTube, and Pinterest. If you want to engage your audience, these are the platforms to focus on.
But where to start? What are the best social media marketing strategies to execute to achieve your goals?
Don’t fret; we’ve got a list of marketing tips here for you! Take some time to follow these steps and your social media marketing posts could skyrocket to success.
Start the year by auditing the last year’s performance. This is where tools like Facebook Analytics come into play. Take time to study your metrics throughout the previous year to get a solid benchmark.
Did you achieve your goals last year? Did you get as many lead conversions, Facebook post shares, or video likes as intended?
Use the data to set your goals for this year. Perhaps your ambitions were too low or a little too high. Now you can adjust 2019’s goals based on how you performed last year and what you plan to do this year.
Take a moment to scroll down Facebook or Instagram. It takes less than a few seconds to feel bombarded by video content. This is because videos are now the dominant form of media online.
In fact, 80% of online traffic comes from video content. People consume videos more than traditional blogs or photos.
Don’t get left behind. One of the most crucial tips for social media marketing is to take advantage of video content. Use platforms such as YouTube or tools like better video management plugins for your site.
Don’t stick with your own metrics. Take time to study your direct competitors as well.
Check if they hit their goals and what strategies they used. Did they follow a common formula in the industry or did they take a risk? If they chose the latter, how successful were they with this experimental route?
Mix their data with your own to perform a bit of predictive marketing. If you’re not sure how this works, you can rely on this marketing resource here to get started.
By now, you should already be best friends with tools like HootSuite and IFTTT. If not, get familiar with these automation tools and some others.
Not only do these tools help you manage and plan ahead, but they also guarantee higher audience engagement. Now you’ll be able to post specific videos or blog posts across social media platforms when your target audiences are online and ready to consume new information.
Whatever you do, don’t root yourself in Facebook. While it is the main anchor, you should spend time this year spreading out to other platforms.
Perhaps you can build engagement by launching contests on Pinterest. You could reach out to key influencers on YouTube. Take some time to improve your Instagram profile and plan a few months’ worth of photos.
Don’t forget that everyone is on Facebook, Instagram, and YouTube today. Make it a habit to follow these marketing tips and boost your social media campaigns today!
But don’t stop here!
If you’re looking for more tips or if you need professional help, we’re here to guide you. Don’t hesitate to contact us and we’ll help you reach your goals this 2019!