You sleep, eat and breathe the law. But when you’re not defending clients, you’re busy trying to get more. The question is, are you going about it in the smartest way possible in 2019?
Research shows that 96% of lawyers who participated in a study reported using social media. The most used LinkedIn and Facebook at 84% and 80%, respectively, while 59% used Twitter.
Simply put, if you’re not active on social media, you may soon fall behind your competition. Of course, it’s not enough to simply be on social media — you also need to stay up to date on it.
In light of the above, here’s a rundown on what’s new in social media for lawyers this year.
Let’s get started!
Facebook’s algorithms are increasingly making it hard for companies, including law firms, to market themselves without paying a lot for this.
In other words, it’s difficult to generate posts in a manner that will give you the visibility necessary to draw prospects.
Still, some of the platform’s services related to paid advertising are extremely powerful and effective for attorneys in 2019.
In addition, you can still use Facebook this year to keep yourself in front of your colleagues and clients. By sharing posts about a continuing education course you’re teaching or a conference you’re attending, you paint yourself as an active and interesting person with whom people wouldn’t mind working.
LinkedIn is another essential social media platform for attorneys, especially for business lawyers.
Considering that LinkedIn is so powerfully optimized in 2019, you can expect your law firm to be ranked high when someone searches for you online. So, it’s important that your LinkedIn page is carefully crafted.
LinkedIn is particularly valuable for lawyers who have business-to-business practices, or even for anyone who works as an appearance attorney on call. If you’re trying to network with other lawyers, LinkedIn is the marketing platform for you this year.
Twitter has doubled its character limit for an individual post to 280 characters. This is now allowing for more detail in your posts, which you can use to your advantage.
In addition, in 2019, Twitter is allowing you to embed more videos — which includes live streams — images and articles than before.
What does all of this mean for you now? It means that Twitter messages no longer have to feel limiting. Your posts can be extremely effective if you have a strong following coupled with great hashtags.
In addition to providing the latest advice regarding social media for lawyers, we offer a wide range of search engine optimization, or SEO, tips for business owners in general.
For example, we explain what SEO means for local companies and the importance in 2019. We also offer advice for hiring SEO professionals.
In addition, you can find out through our site if your clients’ online reviews impact your SEO efforts.
Take a peek here to find out more about how you can use SEO and social media to draw more clients and thus strengthen your bottom line in 2019.