Did you know there are over 40,000 marketing agencies in the US–and more popping up every day?
With so many to choose from, how can you tell a good marketing agency from a mediocre one?
In this post, we’ll outline three things to look for when selecting a digital marketing agency. Read on to learn more!
Like the right website design, a good marketing agency adapts to changing times.
Nothing in the digital world stays the same for long. Trends in social media and SEO marketing can change overnight. Keyword stuffing was a popular strategy years ago, but today it can get you blacklisted on Google.
The best marketing agencies track trends and always try to stay ahead of the curve. Rather than sticking with the same old process, they’re constantly updating their strategies based on the latest developments.
A good marketing agency also understands the ins and out of your business. They listen to your concerns and focus their campaigns around your goals.
Along with the idea of being dynamic, marketing agencies should also work fast to meet your needs. They should have a proven track record of meeting deadlines and delivering what you need on time.
Another sign of a great social media marketing company? They’re not focused solely on short-term results.
Campaigns are important–no doubt about that. They get the ball rolling and can bring in a lot of new leads in a short period of time.
But if a marketing agency uses only short-term campaigns, beware. Your results will be sporadic at best–lots of business during the campaigns, followed by slow periods in between.
A good marketing agency will focus on helping you build your brand’s reputation over time. This takes more than a few quick traffic hits from a PPC campaign. It involves building strategies (online and offline) to give your brand real value in the marketplace.
A final quality you should find in any reputable agency is full transparency.
Does the agency use “secret” methods in their campaign strategy? Do they hide raw data or only provide dashboards or limited reports for their clients?
These are sure signs that they’re amateurs (at best) or scammers (at worst).
A legitimate agency knows that sharing data–all data–is the best way to success. They’re happy to share source data with their clients. They’re eager to explain why they conduct their campaigns a certain way and have tangible results to show you.
Building a brand isn’t just a matter of hiring a marketing agency. It involves forming a partnership of open communication so you can work together to meet your business goals.
There’s no shortage of marketing agencies out there, but they’re not all created equal.
If you want to take your business to the next level, you’ve got to be choosy. Keep the above tips in mind and you’ll have no trouble identifying a great digital marketing agency.
Want to stay on top of the latest digital marketing trends? Click here for what’s hot in 2019.