Instagram is one of the most popular social media platforms today, with over 1 billion active users. This number is hard to ignore, which is why businesses flock to the platform hoping to build brand awareness and boost sales.
Other brands are also competing for your customers’ attention. Standing out in the crowd is becoming more difficult due to Instagram’s powerful algorithm that prioritizes highly-engaging content and accounts.
Luckily, there are some things you can do to catch your customer’s eye and make them click on your post.
Here are some of our best Instagram promotion tips to help you attract new followers and grow your business.
The best way to cut through the noise on Instagram is to create unique, creative, and visually stunning content. This can be photos, graphics, quotes, or videos related to your brand and products.
If you don’t have your own content, explore your customers’ profiles and hashtags. You can repost other users’ content on your feed (with credit, of course) and extend your audience reach.
As a brand, your posts should add some sort of value to your followers’ feed. You can provide this in the form of entertainment, tips and advice, videos, or engaging questions.
Businesses that aren’t customer-centric and only focus on selling and promoting their products don’t do well on Instagram. The goal is to help customers solve a problem, listen to their feedback, and engage with them daily.
The main purpose of hashtags is to find relevant content on a particular topic. If you want your Instagram name to pop up in the Explore feed, you need to follow and use the right hashtags.
Use hashtags related to your business and industry, but limit them to 30 per post. Keep in mind that if you use the most popular hashtags, your content has very little chance of being seen.
Instagram engagement is among the most important metrics for the platform algorithm. The more users engage with your account, the more often you’ll show up in the feed.
You can boost your visibility by engaging with your followers on their accounts or comment on posts in your feed. Reposting on Instagram is another great way to gain exposure and increase visibility.
If you’re new to Instagram or want to reach a bigger audience, promoted content is the way to go. Find influencers in your industry and collaborate with them on sponsored posts. You can also do giveaways where people have to follow your account to be eligible.
Be careful not to go overboard with sponsored content, as this can have the opposite effect. After the influencer posts the sponsored content, reply to comments, answer questions, and use calls to action.
Whether you’re a new brand or an already established one that wants to build an online presence, these tips will help you do Instagram promotion the right way.
For more social media and SEO tips, check out some of our other articles on the topic or contact us today if you need any help!