Advertising on Facebook is one of the cheapest ways to market your small business. Especially compared to television and print marketing.
Facebook benefits entrepreneurs in ways that marketers of the past could only dream of.
Interested to see what your business stands to gain by marketing on Facebook? Continue reading to find out!
1. Reach More Customers
With nearly 2.5 billion (with a B) monthly users, Facebook is the largest social media platform in the world.
More likely than not, your target demographic is spending a large portion of their time on the site. So you should be too.
By advertising on Facebook, you are more likely to get your brand in front of your demographics’ eyeballs faster than any other form of marketing. And that’s pretty much regardless of age, race, or wealth status.
2. Easily Market to Your Target Demographic
Marketing on Facebook comes with a slew of targeting options. You can choose who to market to based on users’ demographics, interests, behaviors, life events like anniversaries and promotions, and lifestyle characteristics.
When you market to customers based on demographics, you can get unprecedentedly specific.
With Facebook’s powerful algorithms and resources, you can reach people based on age, gender, education, location, language, relationship status, and profession.
With these specific filters, you don’t have to worry that you’re wasting money targeting people who wouldn’t be interested in your service.
3. Show Personality Through Your Business Page
Just like a private user’s “wall”, you can customize and take advantage of your company’s business page. By utilizing Facebook cover photos, you can add some visual flair to your page.
This can help increase your branding opportunities and attract users who are just passing by.
4. Retargeting
One of the coolest features of Facebook Ads, you can actually see who clicks through your advertisement and visits your company’s website. By using Facebook’s retargeting tool, you can advertise specifically to that user.
This is a fantastic way to up your conversion rates and keep your brand relevant in the minds of interested users.
5. Competitive Edge
If you’re not on Facebook, you’re already giving a huge edge to your competitors. And if you’re competitors aren’t on Facebook, well then you can quickly be leaps and bounds ahead of them.
Facebook is the third most visited website in the country. If your customers are going onto the internet, there’s a good chance they’re visiting Facebook. You want to be one of the first things they see.
If your business isn’t on Facebook, there’s a good chance you won’t have a business for much longer.
Understanding how Marketing on Facebook Benefits Entrepreneurs
Now that you understand how marketing on Facebook benefits small business owners, it’s time to pounce. Not only should you have a Facebook page but you need to keep it active.
Update your page every day or every few days with news, deals, and photos. This will help you stay relevant on your followers’ pages for no cost.
Looking for other helpful articles on how to utilize social media for your company? Check out our blog for more!