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Technology

9 Actionable Ways to Improve Your Social Media Video Strategy

Are you looking to improve your social media video strategy?  Today, video marketing has become one of the most effective means of reaching a target audience. Fortunately, social media has created a platform for video marketing that has the potential of being powerful.  But, it’s not all fun and games when it comes to video marketing.  Let’s face […]

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Technology

Change Comes from Above: How Manager Motivation Style Affects Employees and Your Bottom Line

Employees whose managers motivate and involve them in the goal-setting process are 3.6 times more likely to be engaged in their work. As jobs and work environments shift, it’s important for leaders to understand the influence their role has over a company. And as an employer, it’s also important to consider how your management and […]

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Marketing

Tell Their Stories: How to Leverage User Generated Content for Your Brand

Does it feel like constant blogging is wearing you down? If you’re promoting your brand with only your own content you’ve got some things to learn. User generated content is a quick and easy way to ensure that you’re always moving your brand’s presence forward. It’s not hard to learn how to use and share […]

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Business Email Marketing

Taking It to the Streets: 3 Direct Mail Trends Dominating 2019

Does direct mail marketing still work? That’s a question that many marketers ask themselves. Direct mail is often seen as being too expensive. It’s also seen as something that just ends up in the trash anyway, so it’s not worth the investment. The reality is that direct mail is still alive and well. Direct marketing […]

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Search Engine Optimization Marketing

What is SEO and Why You Need It: Our Beginner’s Guide to Search Engine Optimization

If you’ve searched anything on Google today, you have a lot of company. Google handles 3.5 billion searches every day. That’s 1.2 trillion searches a year!  Every business owner wants (or should want) his company to show up in those search results. Not only do you want your business to show up, but you also […]

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Marketing Search Engine Optimization

5 Key Traits to Look For When Choosing a Reliable SEO Company

Search engine optimization or SEO is a complex process. Achieving the best results can be difficult without hiring a professional service. Search engines are always changing, and a professional SEO company will help to improve your presence online. Firstly, let’s look at the benefits of hiring a professional company. Saves Your Time and Money Hiring […]

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Technology Business Marketing Websites

Get It Right: An Expert Guide to Seamless CRM Implementation

So, you’re in the market for a great new CRM tool? Perhaps you’re ready to make a purchasing decision but you want to know the best CRM implementation steps. Well, look no further. We’ve got everything you need right here. Read on as we cover 5 expert tips to ensure seamless CRM implementation. 1. Involve […]