Healthcare advertising these days can feel very frustrating and limiting. You’re somewhat handcuffed by the things you can and can’t say in your marketing.

As a result, a lot of healthcare advertising today contains Dragnet content: “Just the facts, ma’am.”

However, it is still possible to run successful campaigns that actually showcase a bit of personality and even generate leads.

Here’s how.

Focus on Your Mailing List

This is one of the most underrated and under-used parts of healthcare advertising.

The common misconception these days is that email marketing is dead. “You’re going after people in their inboxes? That’s spammy.”

This is not true for two reasons:

1. These people have already voluntarily given you their email addresses
2. They’re existing clients you already have a relationship with. So it’s non-intrusive

In fact, you’re going to have a hard time finding a better return-on-investment than email marketing. In fact, it can show you a 4400% ROI and $44 for every $1 spent.

Reach out to your valuable existing clients to:

• Give health/ diet/ fitness tips
• Announce new staff members
• Remind them of appointments
• Send them a birthday or holiday greeting

For example, a recovery center like Caron Foundation Pennsylvania could use e-blasts as a way to announce new programs or workshops.

This is a valuable touch point that will ensure they feel taken care of and will keep coming back. It also makes sure you’re always fresh in their mind when it comes time to recommend healthcare providers to their friends and family.

Own Your Local SEO

This is especially important in healthcare advertising because all of your competition is local. In fact, it could be incredibly local… like down the hall.

Healthcare providers and clinics will often share a building with other similar businesses. A building may have two dentists or two physiotherapists for example. This can be problematic. You get used to people showing up in the wrong office.

But the bigger problem is how this affects your healthcare advertising. Most specifically, your local SEO.

A lot of businesses were trying to win the local SEO battle by creating fake business addresses for their office, often a few doors down or in the same neighborhood.

This was cheating people who set their business listing up the right way, so Google released it’s Hawk Update to crack down on these fake accounts.

The downside is that a lot of businesses who were actually located a few doors down or in the same building as a similar business were omitted from Google listings, because they were flagged as possible fakes.

They weren’t fake, and now all local Google searches were going to their competition. This was obviously a big problem.

How Do I Avoid Getting Hunted By The Hawk?

This has placed more importance than ever on making sure you’re local SEO game is on point.

The first thing you need to do is make sure Google My Business has your correct:

• Physical Address: If move locations, update it right away
• Services: make sure they have the complete list, and when you add new ones, make sure Google knows.
• Business hours: Seasonal hours? Make sure Google knows.

Staying on top of this will make a big difference. Particularly because 50% of the businesses out there say their information is likely not up-to-date. Capitalize on their mistakes.

You can also focus on creating (not buying) real, organic content.

How do you do that?

Write Blogs That People Actually Read

This is one part of healthcare advertising that most people get dead wrong. Most don’t know what to blog about, so their blog lies inactive except for the odd “We welcome Dr. Anders to our Team” post.

However, as a healthcare professional, you have nothing but opportunities to write engaging posts that people want to read and even share socially.

Your brain is full of answers people need. So, find out what their questions are, by:

• Pulling from your own experience, and make a list of the questions you encounter the most, in and out of the office.
• Doing a bit of research to see what people are asking on Facebook, Twitter, Quora, Yahoo Answers and Reddit.

Now take these questions, word for word, and turn them into blog titles. Don’t worry if the questions aren’t using the exact correct terminology because you’re trying to lock into the words that people are Googling.

For example, most people are searching for the term “tummy tuck.” Not many are Googling “Abdominoplasty.” You can make the connection between these two terms in the body of the blog, but make sure you use Tummy Tuck in your title.

Encourage Reviews

You need to be very aware of your online reviews at all times. For two reasons.

1. They help your SEO, as this is the organic traffic Google wants to see
2. Most people look for new healthcare professionals online before calling.

In fact, 54 percent of millennials look online before choosing a doctor. And online reviews at sites like Yelp are among the first things they read.

This means your reviews are a huge part of your healthcare advertising plan. Train your staff to remind happy clients to give you an online review. You can even come up with a reward system for clients who do.

A dentist might offer free teeth whitening for online reviews.

What Do I Do About Bad Reviews?

It happens, every business that reaches any level of success will encounter haters.

Don’t ignore or hide from bad reviews. That makes it look like you don’t care. Respond to them professionally and look for an opportunity to make things right.

This shows people you care about the customer experience, and can even turn a hater into a fan.

Let Us Help Your Healthcare Advertising Efforts

We have a proven history of helping people succeed in the world of SEO, Social Media and other forms of digital marketing.

How can we help you? Click here to contact us anytime.

Jean-Claude Van Damme is the king of the internet, at least for today that is.  Jean-Claude is seen first with the camera focused on his face for this Volvo truck commercial, then as the camera pans away you can see he’s in between two trucks doing a split.  He then does a full split as the camera rotates around the trucks, all while they are moving by the way.  Of course, most was computer animated except for his actual split and was performed in a controlled environment.

Here’s are a few comments that are hilarious:

Might smile if this damn Jim Beam ad would quit getting in the way. But didn’t get to see one picture that did make smile

If Jim Beam want me to drink it , it needs to go away, cuz right now it’s pissing me off.

How do you know when enough is enough?  I’m sure money trumps all when someone offers to advertise on your website, but don’t you think it turns people away?  I was on a website the other day that had a video ad that kept dropping down over the content.  It wouldn’t let me scroll to the content until I clicked “close” in the tiny, discrete link in the upper right corner.  I hope they are getting paid a lot!

Its been late coming, but finally facebook hashtags are now clickable! The social site which has been a social hub for billions of users all over the world had not but recently given a chance for the usage of these special characters unlike its competitors in the market; twitter, instagram, Pinterst and Tumblr.

Hashtags In Facebook mean that users are able to discover trending topics globally and share in the experience having fun while at it! The most thrilling part is that anyone can start a topic and others can join in. Most importantly, users are able to participate in global conversations intended to spread world peace through the sharing of different cultures.
In order to make a long lasting impact, the new hashtag integration is able to allow users to search for specific hashtags regardless of the site. This means that hashtags from sites such as Instagram can be viewed by Facebook users and also they can compose direct posts from the search field and hashtag feed.

For the businesses that are fond of marketing and advertising through the social media, the introduction of the clickable hashtag is a dream come true. Most of the businesses found it hard to not only advertise their products, but also to follow up on positive and negative reviews which are important in knowing what people are interested in and more so in real time. With the hashtags, the companies are now able to improve the value and reachability of the goods or service that is being offered.

Facebook statement on the functionality of the hashtags has been able to appreciate the need of sharing global topics and participation in public conversations among its billions of users. The company has promised to release more exciting features which are insights into the world of public conversations.

The tablet is called Way-C, which means “light of the stars,” while the smartphone is called Elikia, which means “hope,” according to Mashable.

VMK claims Elikia is “probably the best entry-level choice for mobile users who wish to be dynamic and connected.” The use of the word “probably” leaves me questioning both the company and its copywriter, but that’s beside the point.

“All options and features of an Android smartphone and more exciting applications, faster download, a Wi-Fi connectivity and GPS on an intuitive interface and attractive user,” writes the VMK website.

Looking at the advertising photos of Elikia, it’s hard not to agree that this is one sexy looking smartphone, possibly even giving Apple a run for its branding money. After all, Elikia has “highly qualitative design with curves studied in order to ensure both a timeless, elegant and modern making you almost forget it is a entry-level product!” (Again, we’ll ignore the number of grammatical errors there. Let’s focus on the product’s appeal.)

In addition to the “elegant and modern” design, the Elikia features a camera with 5 megapixels and autofocus. It also has a front camera of 0.3 megapixels specifically for “self-portraits and video calls.”

For the gamers out there, this African designed smartphone has you covered: VMK has created a multimedia experience that adds a “healthy dose of technology and performance,” meaning that it’s capable of playing games, and sharing files from “your usual applications like on your computer.”

At the time of writing, the tablet is about the size of Samsung’s Galaxy Tab and costs approximately $300. The Android-based smartphone runs for about $170 without a contract. We’ll have to wait and see if Elikia catches on in either the United States or Africa. In the meantime, they really need to hire a better copywriter.

• Competitive analysis allows companies to assess what the competition offers consumers.
•  Tracking data uncovers information about potential clients, their preferences, and spending habits, which show risks and opportunities.
•  Listening platforms can check social media posts to discover hot trends, consumer opinions, and sales leads.
• Branding intelligence creates extraordinary opportunities for custom advertising geared to match viewer preferences.
• Companies get direct comments about new industry developments, trends, and topics from end-users instead of relying on third-party data.

The Phorm CrunchBase profile allows companies and consumers to gather vital information about social media networks such as YouTube, Twitter, Facebook, MySpace, Tagged, and LinkedIn. This valuable intelligence helps aggressive marketing companies leverage browsing information from generic ISPs to target consumers with relevant advertising and protect viewers’ security by advising them of potential scams on the websites they visit.
Businesses have increased social media advertising budgets, but few companies spend more than $10,000. Companies fear the cost of hiring staff to manage social media promotions, but accurate targeting and metrics analysis lead to great financial results. Companies like Phorm offer companies the ability to target customers in fully integrated marketing campaigns.
Most companies struggle to measure their returns on investments, and advertising results often prove ambiguous. Social media advertising allows companies to take part in direct dialogues with their customers, and this increased exposure helps strengthen customer loyalty. More than 88 percent of marketers consider exposure the top benefit of social media networking. Only 10 percent of small businesses have no plans to advertise in the social media in 2012. Companies invest valuable resources in the networks, and more efficient targeting and analytics make these investments pay profitable dividends.

We recently wrote the article, “5 Reasons Why You Should Not “Buy Facebook Likes ” and it seems Facebook released a partial solution to clean up a lot of these qquestionable likes.  Their aim is too use an automated method to clean up unengaged likes by analyzing a bunch of different metrics (We Hope).  This will be a positive for Facebook, especially in an aid to help their advertising conversion rates.

Here is what Facebook released:

A like that doesn’t come from someone truly interested in connecting with a page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the pages they care about. When a page and fan connect on Facebook, we want to ensure that the connection involves a real person interested in hearing from a specific page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove likes on pages that may have been gained by means that violate our Facebook terms.

On average, fewer than 1 percent of likes on any given page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those likes gained by malware, compromised accounts, deceived users, or purchased bulk likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious likes.

To be clear, we do not and have never permitted the purchase or sale of Facebook likes, as we only want people connecting to the pages and brands with whom they have chosen to connect. Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent likes, which is harmful to all users and the Internet as a whole.

These improvements to our site integrity systems benefit both users and brands alike. Users will continue to connect to the pages and profiles they authentically want to subscribe to, and pages will have a more accurate measurement of fan count and demographics. This improvement will allow pages to produce ever more relevant and interesting content, and brands will see an increase in the true engagement around their content.

There’s a new lawsuit which is stating that Mark Zuckerberg made a quick billion off of inside information.  The class action lawsuit claims the 28-year-old CEO had inside info that the stock was grossly overvalued, and he protected his own financial hide by quickly unloading a ton of Facebook stock.  This Class action lawsuit was filed by angered Facebook shareholders after the collapse of the stock. The lawsuit is stating that he hid the fact that there is a known flaw int he Facebook business model and that there is not enough advertising revenue to support stock valued at $38 a share.  The stock is at $26 today after the big drop, but seems to be slowly raising.  Who knows what will happen next with the Facebook / Zuckerberg lawsuits.

Website SEO Audit

Website SEO Audit will not just measure current SEO performance but will also explain why it is performing the way it is. This is accomplished by analyzing a website for specific SEO-related factors: the website’s Google PageRank, the relevancy of the site’s meta tags, the time it takes each page to load, and the number of backlinks the site contains. What’s more the site’s image alt tags and HTML heading tags are also analyzed for relevancy. Results from the Website SEO Audit can be saved for later access.

SEO Pro

SEO Pro contains multiple SEO functionalities. To begin with it monitors the page ranking of a website from numerous search engines (supporting Alex Rank, Google PageRank, Compete.com Rank as well as Yahoo Indexed and Yahoo Inlinks). It will also search the number of times the site has been posted on Digg. It also produces a site’s meta tags.

Analytics App

Designed primarily to produce detailed information of Google Analytics in an iPhone friendly format, Analytics App naturally supports Google Analytics’s Advanced Segmentation features. This is important since it can quickly ascertain important elements after sifting through large amounts of analytical data. What’s more it can produce 55 different reports with 100 rows of data. An overall view of the information on a given site can also be created, as can a “Today” report which collects and displays only the information Google gathered for that day. A user can also register multiple logins and accounts on the same iOS device. There are also analytics apps for Android like gAnalytics, so T-Mobile 4g phones can contain the personal information you want to store and use while on the go. The makers of Analytics App claim that this app is easier than searching the same information using a desktop browser and extremely more accurate.

Ego

The Ego app is based primarily in the analysis of social media sites. It will produce the statistical information on services such as Vimeo, Tumblr, Mint, RSS feeds and Twitter – for this reason it is crucial to have excellent mobile broadband service. Since social media sites are becoming increasingly more important in maintaining a strong web presence, Ego’s social media monitoring abilities will be indispensable in assisting SEO specialist in planning their SEO strategies. Like SEO Pro and Analytics App, Ego also supplies Google Analytics data.

SEM Calculator

The SEM Calculator is designed to facilitate the planning of SEO and web advertising programs. It contains several different calculators commonly used by SEO specialists. This powerful app is capable of calculating whether a CPA or CPM ad purchase is most effective considering a given site’s use details. This is also a convenient and reliable app for those who advertise through Yahoo!, Google Adwords, or MSN when it comes to creating advertising based on Analytics App information.

These apps will make things easier while out of the office, if they don’t fundamentally change the way a person does SEO. The SEO functionality of these apps is convenient and intuitive, making working outside the office a much better experience.

The Cover Photo

Undoubtedly, the most striking feature of the new interface is the cover photo. It comes right on the top of your entire profile or fan page and does make a statement about you. Though Facebook strictly says no advertising through cover photos, it does not stop you from promoting your brand. Brand promotion does not need website addresses or emails or phone numbers. It just needs to create an emotional impact on the viewers. If the impact is right, they can search for the rest. Many big brands have already done it. They have their strategy clear in their minds and the brand is right in the minds of its fans. Even though you cannot add a visible call to action in your cover photo you can compel them to action by what you show there. It is the face of your brand so it is a good idea to have your logo and your tagline there. In one glance, the cover photo must speak of what your brand is all about.

Custom Tabs

With the arrival of Timeline, we had to bid adieu to default landing tabs. We got custom landing tabs that are equally great. Each tab has a unique URL, as if you want to make a facebook fan page for, so we can share it when we want people to land directly on a particular tab. This is useful when we are running a campaign or a special offer etc. It will now require work to get people on the custom tab because when they land on the main page, they only see small links of the custom tabs on the side. However, a catchy icon increases the chances many times. These can also be used for fan-gating, where only people who like the page will see a particular content. This improves the like rate and also makes the existing fans special.

About Section

The cover photo and custom tabs do their jobs and for everything else we use the about section. This is the place to add links, emails, phone numbers and any other useful information. The other two components have a strong aesthetic appeal, but this is just pure information. This is the place where you can add actually clickable links, brag about your company, its vision and achievements without any hesitation. There is a short about text that is displayed right below your cover photo. This should be a crisp and precise copy of who you are and what you do.

Facebook has always been growing and would continue to grow. There are many more features that can be explored and exploited to the best of their potential. As a brand, the idea is to create lasting impressions on the minds of the users and keep the connected with the business.

Social media marketing is the mode of advertising through social media networks. This involves intensive usage of multimedia to attract potential customers. Attractive advertisements make users share the information on their social network. This helps in creating product awareness among the people. When you plan your first Facebook ad, you must make sure that it is special and has the ability to draw people.

1. Using multimedia features: In order to save time, customers prefer to purchase the product online. But before they do that, it is always better to enlighten them about the product. Videos and photos have a greater impact on the customer as compared to written articles.

Publishing pictures of the product on the advertisement is always a good option. Creating a video which high-lightens the exclusive features and concepts of the product is a better method of attracting customers.

Taking pictures of the company office or the manufacturing unit helps to depict the working environment. This also persuades others to work with your organization helping create a friendlier relationship between the consumer and the company.

2. Local social networking: Promoting your product in a target area requires local area networks to create awareness about it. This is extremely important for new companies who are yet to establish their name in the highly competitive market. Make sure your company is advertised on local search engines. Also keep a check on your competitors and the strategies they employ to gain a greater market share.

3. Spreading the brand message: In social media marketing, it is necessary to consider the type of platform and the target audience. Using the same message on various social networks ads does not seem to be a good option now days. The message needs to be modified according to the requirements.

4. Organize contests: Online contests on community pages are a good way to increase sales and promote the product. This will help them know your company. So try to organize an ad which invites others to participate in a contest. Offering discount on selected products also creates a sense of competition. Also give gift coupons and vouchers to your customers.

This is a great method of connecting with your company group. Offers like this also remind them of the benefits of being associated with your company.

5. Push across your message: When advertising in Facebook, push across your message. You can provide a detailed description of the product along with pictures and videos. You might also link your company website to the advertisement and generate traffic. Make the advertisement feature the message you want your audience to see. This message should be one that is catchy and can woo them.

Social media marketing has become a platform for companies to interact with existing customers and make new ones. It is an inexpensive method of introducing new campaigns and products. Social networking websites like Orkut, Facebook, Google+ and Twitter allow users to interact with people from all over the world. Pages or Communities of the company provide a medium to launch and promote a product or service.

People who choose to watch television online have already been exposed to the Facebook “like” button popping up after each episode, learning who else of their online friends like the same shows they do, and much more. However, with more and more internet television sets being sold every year, the rise of the Kinect, XBOX, and other Wi-Fi enabled electronics, social media and television are about to have a whole new type of relationship.

In April 2012, Accenture released the results of a survey they conducted on how people respond to social media appearing on their television while they are viewing a show. Examples of the social media which showed up on the screen included “likes” from Facebook friends who enjoyed the same show, recommendations of similar shows which social networkers typically also enjoyed, coupon codes, contest announcements, options to learn more about promoted products, and much more.

In general, viewer’s expectations were met when asked about the interaction of social media and their television viewing experience. As to be predicted, the most receptive audience was young adults, ages 18-24 years old.

The future of social media and television isn’t set in stone yet, but signs are indicating that the two will intersect and the way television shows are promoted and gain popularity will depend more and more on their ability to be shared across social networks.

Product marketers who learn how to harness the power of advertising their products with the most successful and breakout shows will be pioneers in the field of taking product placement to a new social level of success.

By the evening of March 4, 2012, numerous sponsors had announced they were discontinuing their advertising campaigns with Rush Limbaugh and his associated Clear Channel.

Rush Limbaugh Birth Control Audio

Here is Rush Limbaugh’s Apology Audio Transcript

Breaking news in the tech acquisition space this morning shows that Google will be purchasing Motorola Mobility for $40 per share, or $12.5 billion in cash.  This acquisition will solidify Google as an official phone manufacturer, producing Motorola smartphones running the Android OS.

Google has attempted the position of smartphone manufacturer in the past with it’s Google Nexus One smartphone.  This venture turned out to be a disaster, both from a customer service and standpoint and from a manufacturing stand point.  Google even, at a certain point, was overcharging on the taxes being paid on each Nexus One smartphone.

But this is something totally different.  With the purchase of Motorola Mobility, Google is acquiring an established manufacturing line that is already geared toward producing high-end smartphones.  Perhaps Google realized they couldn’t get into the mobile phone manufacturing business alone, and only a solid acquisition would like Motorola Mobility would allow Google to enter the space.

Here’s the news on Google acquiring Motorola Mobility from Business Wire:

MOUNTAIN VIEW, Calif. & LIBERTYVILLE, Ill.–(BUSINESS WIRE)–Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was unanimously approved by the boards of directors of both companies.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

Larry Page, CEO of Google, said, “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”

Sanjay Jha, CEO of Motorola Mobility, said, “This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world. We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses.”

Andy Rubin, Senior Vice President of Mobile at Google, said, “We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.”

Webcast Information

Google and Motorola Mobility will hold a conference call with financial analysts to discuss this announcement today at 8:30am ET. The toll-free dial-in number for the call is 877-616-4476 (conference ID: 92149124). The call will also be webcast live at http://investor.shareholder.com/media/eventdetail.cfm?eventid=101369&CompanyID=ABEA-3VZHGF&e=1&mediaKey=A21887C59EBAAC12F1BCF4D43C080953. The webcast version of the conference call will be available through the same link following the conference call.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About Motorola Mobility

Motorola Mobility Holdings, Inc. fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by phrases such as Google, Motorola or management of either company “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements herein that describe the proposed transaction, including its financial impact, and other statements of management’s beliefs, intentions or goals also are forward-looking statements. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on the results of operations and financial condition of the combined companies or the price of Google or Motorola stock. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to the ability of the parties to consummate the proposed transaction and the satisfaction of the conditions precedent to consummation of the proposed transaction, including the ability to secure regulatory approvals at all or in a timely manner; the ability of Google to successfully integrate Motorola’s operations, product lines and technology; the ability of Google to implement its plans, forecasts and other expectations with respect to Motorola’s business after the completion of the transaction and realize additional opportunities for growth and innovation; and the other risks and important factors contained and identified in Google’s and Motorola’s filings with the Securities and Exchange Commission (the “SEC”), such as their respective Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, any of which could cause actual results to differ materially from the forward-looking statements. The forward-looking statements included in this press release are made only as of the date hereof. Neither Google nor Motorola undertakes any obligation to update the forward-looking statements to reflect subsequent events or circumstances.

Additional Information and Where to Find It

Motorola intends to file with the SEC a proxy statement in connection with the proposed transaction with Google. The definitive proxy statement will be sent or given to the stockholders of Motorola and will contain important information about the proposed transaction and related matters. SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT CAREFULLY WHEN IT BECOMES AVAILABLE. The proxy statement and other relevant materials (when they become available), and any other documents filed by Motorola with the SEC, may be obtained free of charge at the SEC’s website, at www.sec.gov. In addition, security holders will be able to obtain free copies of the proxy statement from Motorola by contacting Investor Relations by mail at Attn: Investor Relations, 600 North U.S. Highway 45, Libertyville, IL 60048.

Participants in the Solicitation

Motorola and its directors and executive officers may be deemed to be participants in the solicitation of proxies from Motorola stockholders in connection with the proposed transaction. Information about Motorola’s directors and executive officers is set forth in its proxy statement for its 2011 Annual Meeting of Stockholders, which was filed with the SEC on March 15, 2011, and its Annual Report on Form 10-K for the year ended December 31, 2010, filed on February 18, 2011. These documents are available free of charge at the SEC’s website a twww.sec.gov, and by mail at Attention: Investor Relations, 600 North U.S. Highway 45, Libertyville, IL 60048, or by going to Motorola’s Investor Relations page on its corporate website at http://investors.motorola.com. Additional information regarding the interests of participants in the solicitation of proxies in connection with the transaction will be included in the proxy statement that Motorola intends to file with the SEC.

Get 32% Off:  TomTom VIA 1505TM 5-Inch Portable GPS Navigator with Lifetime Traffic & Maps

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Today’s Daily Deal from Amazon (The Gold Box Deal) is the TomTom VIA 1505TM portable navigator.

This deal comes with lifetime traffic & maps updates.

TomTom VIA 1505TM Portable GPS Description:

Travel with ease and style throughout the United States, Canada, and Mexico. This innovative navigator not only features free lifetime traffic and map updates, but also boasts a super-slim design, classic finish, new intuitive user interface, and a 5-inch touchscreen.

Product Features

Technical Details

What’s interesting is that AOL reported an actual gain in advertising revenue in Q2 2011, something that hasn’t happened for the media giant since since 2008.

However, underneath the glitter of the gain in ad revenue lurks something that has investors scared which is the fact that AOL’s overall traffic is dropping.  In fact, according to Forbes today, there’s been an abrupt slowdown in June that persisted through July and has already forced the company to lower its earnings estimates for the second half.  

And even though AOL’s CEO Tim Armstrong is excited about the fact that AOL posted an actual gain in ad revenue for Q2, investors are ejecting because the overall revenue is sinking, with virtually no end in sight.

The credit cards, according to Google, are going to be offered with a low, competitive interest rate and with no annual fee.  And according to Google, the cards (or the credit line) will only be good for use on buying Adwords ads.

According to Claire Johnson, vice president of global online sales at Google, “they are resource-constrained and they are often cash flow-strapped. Many of them are trying to grow a business without the kind of means that, say, your classic company has.”

Why this can be a bad idea for business owners

My initial thought on reading the news was, “hey, that’s pretty cool… a line of credit to pay for Google Adwords.”  But then I thought about it for a few minutes, and realized that more than likely, the credit line is going to be burned through quickly with very little return on the investment.

Now I’m not just being a naysayer here – I firmly believe that you have to spend money to make money.  But in most cases, at least in my experience, Adwords advertisers are mostly unaware of the complexities in optimizing campaigns which makes them very susceptible to burning through money quickly.

This is a bad idea for business owners because it’s a line of credit, which means it’s a debt that’s going to have to be paid back regardless of the return on investment.

Is Adwords itself a bad idea?

No!

All I’m saying is that a line of credit for Adwords pay per click makes me very nervous knowing how most advertisers are inexperienced with generating actual conversions through Adwords.

And what I see, ultimately, is a bunch of small business owners owing Google (or MasterCard) a lot of money for advertising revenue that didn’t convert into paying customers.

What do you think?

Is a credit card from Google, for Google Adwords spend, a bad idea or a good idea for business owners?

Would you take a credit card offer from Google?

Newspapers are facing dramatic declines in readers and advertising revenues due to the onslaught of digital devices like iPads, Android tablets, and smartphones like the iPhone.

There are two newspapers in Philadelphia however that are taking steps to leverage the popularity of tablets.

Philadelphia Media Network, who owns both the Philadelphia Inquirer and the Philadelphia Daily News, is looking to sell Android tablets at dramatically reduced prices that will come pre-loaded with built in content from their newspapers.

The network in Philly plans on making about 2,000 of these Android tablets available next month, and according to AdWeek, the test program is expected to run “in the six figures”.

The newspaper’s apps are going to appear on the device’s home screen along with other links to Philadelphia Media Network’s web properties.

via PCWorld

Google’s value just increased by $20 billion because of Google+, Google’s initiative to enter the social media marketspace.

This means investors, although always measuring Google in regards to the search advertising revenue, see Google+ as adding a massive amount of value to the company.

On June 27, the day before Google announced Google+, the stock (NASDAQ:GOOG) closed at $482.80

And then once Google+ was announced, the stock rose to close at $546.60 on July 7th.

This equates to a $20.6 billion gain to Google’s market cap (with 322.25 million shares outstanding).

Even better for Google is that Google+ is still in its infancy, running in a very limited beta release.

Google’s stock price last week increased 5.06% to close at $531.99.

via Google Finance

Guest Post / About the Author

This guest contribution was submitted by Pamelia Brown, who specializes in writing about associates degree. Questions and comments can be sent to: pamelia.brown@gmail.com.

According to Nate Hoffelder of Mediabistro, Amazon has just announced an ad-supported Kindle, which will ship in early May. You can just hear the sighs of nervous authors and publishers around the world, while advertising giants such as General Motors and Visa have already happily queued up to gain traction on the device.

What does this mean for reading in the 21^st century?

Well, not much actually, to be honest. Hoffelder reports that Amazon has not incorporated ads into the eBooks themselves, but merely runs the ads when the user turns on the Kindle and sleeps the Kindle. Essentially, imagine what it’s like to visit a website and have to sit through a short ad before you can view the content, and that’s probably very similar to the experience that will greet owners of this new Kindle in mid-May.

So what do consumers get in return for sitting through these ads? Amazon has dropped the price of the ad-supported Kindle by $25 and thrown in some great discounts, such as $6 Audible Books, $1 albums from the MP3 store, and some other goodies.

Despite all of these discounts, Hoffelder writes, “Of course, we still need to keep something in mind. If you’re not the customer, you’re the product.”

To be honest, I have to disagree with his pessimistic sentiment. Amazon has essentially led the eBook movement from the very beginning and has been responsible for some great innovations, and I, for one, look forward to what they’ll do in the future. Because I’m a moderate reader, someone who reads for fun on the beach or while I’m traveling, I don’t mind the idea that my reading will be ad-supported, especially if it means I can pay a little bit less for the products I want.

For that reason, I don’t quite understand the tone of Hoffelder’s remark. Rather, I think of it as this: ‘If you’re not the customer, then you’ve not taken advantage of Amazon’s great deals!’

In a world of multiple reading and multimedia tablets all vying for your attention, the Kindle continues to impress me for its ease of use, great battery life, portability, and usability. If you’re looking for a simple reading device, then the Kindle is what you want. And now, it’ll be even cheaper, given Amazon’s brilliant and inconspicuous advertising scheme. I can’t wait until I get my new one.

WESTERN DISTRICT OF NEW YORK

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – X

PAUL D. CEGLIA, an individual,

Plaintiff,

-against-

MARK ELLIOTT ZUCKERBERG,

an individual, and FACEBOOK, INC., formerly known as TheFaceBook, Inc.,

a Delawarecorporation,Defendants.::::::

:CIVIL ACTION NO. 10-569(RJA) FIRST AMENDED COMPLAINT TRIAL BY JURY DEMANDED- – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – X

Plaintiff PAUL D. CEGLIA (“Ceglia”) alleges:

NATURE OF THE ACTION

1.

On April 28, 2003, Mark Elliott Zuckerberg (“Zuckerberg”) entered a writtencontract (the “Agreement”) with Ceglia “for the continued development of the software, programand for the purchase and design of a suitable website for the project Seller [Zuckerberg] hasalready initiated that is designed to offer the students of Harvard university (sic) access to awesite (sic) similar to a live functioning yearbook with the working title of ‘The Face Book.’”

The Agreement further provides that: “It is agreed that Purchaser [Ceglia] will own a halfinterest (50%) in the software, programming language and business interests derived from theexpansion of that service to a larger audience.”

2.

As a matter of law, the Agreement established a general partnership betweenCeglia and Zuckerberg for the development and commercialization of “The Face Book,” theconcept and website with the initial title of “thefacebook.com” and the business interests derivedtherefrom (the “General Partnership”).

As described in the Agreement, Ceglia contributed-2-capital to the General Partnership. And, according to the Agreement, Zuckerberg contributed thesoftware, programming language and website in its then-current form that he had started todesign to offer the students of Harvard University access to a website similar to a livefunctioning yearbook with the working title “The Face Book.”

The course of conduct betweenCeglia and Zuckerberg, after the formation of the General Partnership, shows Ceglia alsocontributed his time, ideas, knowhow and other “sweat equity” to the General Partnership. Asdescribed in the Agreement and the course of conduct after the formation of the GeneralPartnership, Zuckerberg also contributed his time, ideas, knowhow and other “sweat equity” tothe General Partnership.

Their respective contributions resulted in the creation of software,programming language, a website, other intellectual property and business interests, all of whichbecame property of the General Partnership — of which the parties intended and the Agreementspecified that Ceglia is the 50% owner.

3.

As of February 2, 2004, Zuckerberg had not completed “The Face Book” website.

On that same day — February 2, 2004 — Zuckerberg sent to Ceglia emails complaining that aprovision in the Agreement giving Ceglia an additional 1% interest in the business for each dayafter January 1, 2004 that “The Face Book” website was not complete, was unfair because itwould give Ceglia over 80% ownership of the business, including thefacebook.com website.

OnFebruary 3, 2004, Ceglia agreed to waive the provisions in the Agreement that increased hisownership interest in the General Partnership to over 80%. Perhaps not coincidentally, the verynext day, on February 4, 2004, Zuckerberg informed Ceglia by email that the “thefacebook.com”website had launched.

4.

After the website launched, the website was an immediate success.

Zuckerbergthen embarked upon a secret scheme to misappropriate the General Partnership’s assets and-3-opportunities for himself. Zuckerberg did this by concealing the website’s success from Cegliaand misrepresenting to Ceglia that Harvard students were not interested in the website, that hewas losing interest in the venture and was considering abandoning it.

Zuckerberg thenmisappropriated the General Partnership’s

(1) opportunity to expand the website and the FaceBook project beyond Harvard University students and

(2) assets, and contributed them to acorporation formed in July 2004, but never informed Ceglia or accounted for them to the GeneralPartnership or Ceglia.

The corporation is now known as Facebook, Inc. Whatever interestZuckerberg received from contributing the assets of the General Partnership to the corporation— including, but, not limited to, cash, stock, stock options, restricted stock units or any otherconsideration received by or promised to Zuckerberg — was and is property of the GeneralPartnership. Ceglia brings this action to recover, among other things, his 50% share of theinterest acquired by General Partnership as a result of Zuckerberg’s actions.PARTIES

5.

Plaintiff Ceglia is a resident of Wellsville, New York with an address of 2558Hanover Hill Road, Wellsville, New York.

6.

Defendant Zuckerberg currently resides in California.

7.

Defendant Facebook, Inc. is a corporation organized under the laws of the State ofDelaware and maintains its principal place of business in Palo Alto, California. Facebook, Inc.was incorporated on July 29, 2004, under the name of TheFaceBook, Inc. On September 30,2005, it changed its name to Facebook, Inc.JURISDICTION AND VENUE

8.

On July 9, 2010, this matter was removed to this Court by Defendants on theground of complete diversity under 28 U.S.C. § 1332. Complete diversity jurisdiction exists-4-under 28 U.S.C. § 1332 as this action is between citizens of different states and the amount incontroversy exceeds $75,000, exclusive of interest and cost.

9.

This Court has supplemental jurisdiction over the Plaintiff’s causes of actionarising under New York State statutory and common law pursuant to 28 U.S.C. § 1367(a).

10.

This Court has personal jurisdiction over the Defendant Facebook, Inc. becausethis Defendant is authorized by the New York Department of State to do and does business inthis State.

11.

This Court has personal jurisdiction over Defendant Zuckerberg as he hascommitted tortious acts within the State of New York and/or tortious acts outside the State ofNew York which impact a New York resident.

This Court also has personal jurisdiction overDefendant Zuckerberg as he is engaged in substantial activity within this State and because hemaintains an interactive website that is directed towards this State’s persons and entities.Defendant is doing business and has done business in this State and District by offering for usehis products and services.

12.

Venue is proper in this Court pursuant to 28 U.S.C. § 1391(a)(3) because asubstantial part of the events or omissions giving rise to the claims occurred in this District.FACTS COMMON TO ALL CLAIMS FOR RELIEF

13.

In 2002 and 2003, Ceglia was developing an on-line database that would be, andwas, deployed through a website known as StreetFax.com.

StreetFax.com compiled into adatabase photographs and other information related to traffic intersections that were intended toallow insurance adjusters to easily obtain such information to assist them in handling claims.-5-

14.

From time-to-time, Ceglia hired programmers, web developers and otherindividuals to assist him with developing StreetFax.com. He frequently located such individualsthrough on-line, help wanted advertisements on craigslist.com.

15.

In 2003, Ceglia posted advertisements seeking programmers who would be ableto develop the search engine feature for StreetFax.com that would provide non-specific name searching, synonymous term linking and the ability to comment on specific photographs. Those features, along with others, would allow someone with an account to search for and find thename and location of a specific intersection, and offering the top closest results if an exact matchcould not be found.

This allowed a user to find the right name even if the user misspelled thatname or used an abbreviation that did not match what was entered into the database.

16.

In early 2003, Zuckerberg responded to Ceglia’s craigslist.com advertisement.

17.

Upon learning Ceglia’s requirements, and after several lengthy conversationsabout the possibility and strategy of creating a search engine that could find a specific name aslong as the spelling was “close,” in a telephone conversation in April 2003, Zuckerberg toldCeglia that he was working on a great project.

Zuckerberg told Ceglia if Ceglia hired him towork on the StreetFax.com project and helped fund the development of his other project,Zuckerberg would give Ceglia a one-half interest in Zuckerberg’s other project.

18.

Zuckerberg explained to Ceglia that the other project would involve an on-line,interactive yearbook, which initially would be targeted at students attending Harvard University,where Zuckerberg was also a student.

Zuckerberg told Ceglia that this project was inspired bythe on-line year book used at the boarding school that he attended. Zuckerberg further explainedto Ceglia that the project could be expanded beyond Harvard University.

Zuckerberg told Cegliathat the project’s working title was “The Face Book.”-6-

19.

Ceglia accepted Zuckerberg’s offer and agreed to pay Zuckerberg $1,000 for hiswork on StreetFax.com and $1,000 for work to be performed to continue to develop “The FaceBook.”

20.

Ceglia and Zuckerberg agreed to meet at the Radisson Hotel in Boston,Massachusetts, on April 28, 2003 to sign a written contract.

21.

From his home office in Wellsville, New York, on April 25, 2003, Ceglia prepared the agreement on his computer, combining two different forms of agreements that weregiven to him in the past and modifying them to capture the terms that Zuckerberg and Cegliaagreed to over the telephone.

The agreement covered both the work Zuckerberg agreed to do forStreetFax.com and their agreement concerning The Face Book.

Ceglia printed and saved theagreement on April 25, 2003.

22.

On April 28, 2003, Ceglia, accompanied by Karin Petersen, met Zuckerberg in thelobby of the Radisson Hotel in Boston.

Ceglia provided the agreement to Zuckerberg, who spenta significant amount of time reviewing the agreement. Zuckerberg asked for one change on thefirst page of the agreement, which was handwritten on to the first page of the document andinitialed by Zuckerberg and Ceglia.

Zuckerberg and Ceglia then signed the Agreement, which isattached hereto as Exhibit A. Except for the handwritten interlineations made on April 28, 2003,Ceglia made no changes to the agreement after printing it on April 25, 2003.

23.

The Agreement provides in pertinent part that:

[I]t is for the continued development of the software, program andfor the purchase and design of a suitable website for the project Seller has already initiated that is designed to offer the students ofHarvard university (sic) access to a wesite (sic) similar to a livefunctioning yearbook with the working title of “The Face Book”It is agreed that Purchaser will own a half interest (50%) in thesoftware, programming language and business interests derivedfrom the expansion of that service to a larger audience.-7-

24.

The Agreement defines “Seller” as “Mark Zuckerberg, his agents, employees,suppliers, or sub-contractors, furnishing materials equipment, or services.” The Agreementdefines “Purchaser” as “Paul Ceglia.”

25.

The Agreement further provides that:The Agreed upon Cost that the Seller and the Buyer (sic) haveagreed upon are as follows: Buyer (sic) agrees to pay the seller(sic) the Sum of $1000 a piece for the work to be performed forStreetfax and $1,000 for the work to be performed for ”The PageBook” (sic).

26.

During their conversations before the execution of the Agreement and thereafter,Ceglia and Zuckerberg discussed using the name “The Face Book” and “The Page Book” fortheir venture and, thus, the terms were synonymous.

Indeed, when viewed in the context of theAgreement (along with the other typographical errors, misspellings and failures to consistentlyuse defined terms found in the Agreement), in this provision, the Agreement’s reference to “ThePage Book” clearly is to the same “The Face Book” venture, which is referenced in other parts ofthe Agreement.

27.

The Agreement provides immediately below the interlineations on the first pageof the agreement and adjacent to Zuckerberg’s initials:The agreed upon completion for the expanded project withworking title ”The Face Book” shall be Janruary (sic) 1 (sic) 2004and an additional 1% interest in the business will be due the buyerfor each day the website is delayed from that date.

28.

The Agreement provides continued performance as follows:For “The Face Book” Seller agrees to maintain and act as the sites(sic) webmaster and to pay for all domain and hosting expensesfrom the funds received under this contract, and Seller agrees thathe will maintain control of these services at all times.-8-

29.

Ceglia paid Zuckerberg the $1000 called for in the Agreement for the continueddevelopment of The Face Book. Ceglia also paid Zuckerberg for the work on StreetFax.com,some of which was used for The Face Book.

30.

As a matter of law, the Agreement created a general partnership (defined above asthe “General Partnership”) between Zuckerberg and Ceglia. Zuckerberg’s and Ceglia’scontributions to the General Partnership became, and would become, property of the GeneralPartnership.

The fruits of those contributions — such as the creation of the software, program,the purchase and design of a suitable website and business interests derived from the expansionof that service or website to a larger audience — also became property of the GeneralPartnership.

Further, as a result of the formation of the General Partnership, Zuckerberg andCeglia owed each other fiduciary duties of, among other things, candor, loyalty and good faith.

31.

After Zuckerberg and Ceglia signed the Agreement, they began to communicatewith each other concerning both the StreetFax.com project and The Face Book project.

Those communications occurred over the telephone and through the use of emails. In particular, Zuckerberg and Ceglia communicated with each other concerning the design and functionality of The Face Book website, various ways that they could generate income from The Face Bookwebsite, various ways they could expand The Face Book to a larger audience beyond HarvardUniversity, and technical and other challenges in developing The Face Book website.

32.

On July 30, 2003, Zuckerberg sent an email to Ceglia informing Ceglia that:. . .

I’ve been tweaking the search engine today [referring to theStreetFax.com project] and I’m pleased with its results. I’d like touse it for the Harvard site [referring to The Face Book], I think itwill really help people find each other, even if they spell namesincorrectly.

Would it be agreeable with you if I adapt the sourcecode? Thanks!

33.

On September 2, 2003, Zuckerberg sent an email to Ceglia explaining that:-9-I have been away for a few days without internet, during that time Irevised the business plan for the Harvard site.

I would like to talkto you on the phone about it in detail. As you mentioned last week,the issue we must resolve is how to produce a revenue stream fromthe users.

My conclusion this past week is to charge Alumni$29.95 a month. With this in mind, considering just 300 people,and the projection of a $9000 monthly revenue, we could, as yousuggested, rapidly expand to other colleges.

Further, since the planinvolves more than one college, the name can’t have Harvard in itand remains unresolved. Additionally, both original names>facebook.com and pagebook.com are unavailable, so there is noactual domain name either. thefacebook.com and thepagebook.comare both available but are clearly not a premium quality domain asthey are much harder to remember.

34.

On September 2, 2003, Ceglia responded to Zuckerberg:I like your thinking about funding expansion, I’m not sure amonthly fee is the way to go though, we are having a hard timegetting adjusters to pay it and it’s their business.

I’d be concernedthat we wouldnt (sic) get enough people on there to keep anyoneinterested. Maybe we could make it free until it was popular andthen start charging? I wouldn’t worry too much about a name ifthey are both already gone, are any of them due to expire?

It tookus ages to find Streetfax.com and the minute I did I just knew thatis what I was waiting for. Let’s talk about it on the phone, call metonight if you get this in time.

I suggest we look into a licencing(sic) agreement with Harvard (sic), I had one once with SyracuseUniversity and it was pretty easy, then we could have a store on thesite and sell sweatshirts, mugs, t shirsts (sic) and stuff to alumniand have some money coming in right away.

35.

Ceglia provided Zuckerberg an additional $1000 in November 2003.

36.

On November 22, 2003, Zuckerberg sent Ceglia an email that read in the subjectline, “Urgent! Let’s Talk.”

The email informed Ceglia that:

I have recently met with a couple of upperclassmen here atHarvard that are planning to launch a site very similar to ours. Ifwe don’t make a move soon, I think we will lose the advantage wewould have if we release before them.

I’ve stalled them for thetime being and with a break if you could send another $1000 forthe facebook (sic) project it would allow me to pay my roommateor Jeff to help integrate the search code and get the site live beforethem. Please give me a call so that we can talk more about this.-10-

37.

Communications between Zuckerberg and Ceglia concerning their developmentof The Face Book and the website planned by the Harvard upperclassmen described inZuckerberg’s November 22, 2003 email continued through the balance of 2003.

38.

On January 1, 2004, the date on which the The Face Book website was due to belaunched, Zuckerberg sent an email to Ceglia informing him that:I just wanted to extend to you a Happy New Year and tell you thatall individual parts for the back end of the site have been completed.

The extra $1000 really helped get us further ahead andif there is any way you can send some additional funding I believewe will be online in a few weeks.

I think it is unnecessary at thispoint, with all of the extra work I have done for you, to hold me tothe original completion date.

I should not be penalized for delaysthat were out of my control, namely that there have been so manyunspecified requests from the Streetfax project that you wanted tobe placed as a priority, thereby delaying my start on our secondproject.

Thus, I am requesting a written waiver on your partexempting me from the obligation to give you additionalownership in the project that is outlined in our original contract.

39.

Ceglia responded on the same day with an email explaining to Zuckerberg that hecould not remember the relevant terms of the Agreement and did not have access to it.

Consequently, he could not respond to Zuckerberg’s request for a waiver.

Zuckerberg replied by email to Ceglia, informing him that he would scan the Agreement and send it to him.

40.

The same day, Ceglia then responded by email:Mark, Thanks I’ll look forward to reviewing the details, just a quick question, we seem to be having an issue with the backend that has really been causing us some grief, I know that you’re position is that you’ve (sic) done all the work in the contract andthen some, I guess I am somewhat torn as on one hand in your interest you want me to consider not enforcing my contract while also then making it clear that more money is owed to you for things that weren’t a part of yours, does that make sense to you? It doesnt (sic) to me ..

I am wondering if you see where I am coming from here? You can’t have it both ways Mark

41.

Zuckerberg replied: “I’ll just get this site online as quickly as I can …”-11-

42.

On January 5, 2004, Ceglia sent an email to Zuckerberg, asking him when TheFace Book website would be launched:

It is well past January 1st and to my knowledge you don’t have asingle thing done for the site, (sic) I gave you an extra $lk inNovember so we could rush it ahead of these other guys and as faras I know you don’t even have a domain name or a home pagebuilt, let alone the actual database.

For now I suggest you use mysearch engine and we work out the details. I’m starting to thinkyou just blew that money Mark. You know perfectly well that youcan’t just take a persons (sic) investment and then spend it onwomen and beer or whatever you do up there in Harvard. I’ve beenstalled long enough on this thing and if I don’t see something soon(sic) I’ll have no choice but to contact the school and perhaps yourparents in Dobbs Ferry and let them know whats (sic) been goingon.

43.

Zuckerberg responded on January 6, 2004:Threats to call my parents are uncalled for and unprofessional andyou would be seriously violating our trust by doing so, I have donewhat I can with the small amount of money you have invested andI will have something live for you to view soon.

Again I want tostate that under no circumstances do you have my permission tocontact my parents as they have nothing to do with my businessand just because I am young doesnt (sic) mean I’m afraid of myparents (sic) response. Please do not contact them about this issue,they would probably just laugh you off anyway.

44.

On January 13, 2004 and January 16, 2004, Ceglia and Zuckerberg exchangedemails concerning the functionality of The Face Book’s website and whether they should adaptthe search engine built for StreetFax.com to it.

45.

Recognizing that the delay in launching The Face Book website had the potentialto seriously dilute his interest in the venture, Zuckerberg sent an email to Ceglia on February 2,2004, that read:

Paul, I have a rather serious issue to discuss with you, according toour contract I owe you over 30% more of the business in late penalties which would give you over 80% of the company.

First I want to say that I think that is completely unfair because I did so much extra work for you on your site that caused those delays in-12-the first place and second I don’t even think it is legal to charge such a huge penalty.

Mostly though I just won’t even bother putting the site live if you are going to insist on such a large percentage.

I’d like to suggest that you drop the penalty completelyand that we officially return to 50/50 ownership. [Emphasis added.]

46.

On February 3, 2004, Ceglia responded:OK fine Mark 50/50 just as long as we start making some moneyfrom this thing. I’m looking forward to hearing how it goes but Iam so busy right now with a few other projects that my time isvery thin .. Let’s get it live and open up the store.

Have you had achance to inquire about getting a merchandizing license? We reallywill need that soon so we can start bringing in some money,everyone buys t shirts and mugs, especially the parents .. theydeserve bragging rights at home with the tuition they have to pay.Also what about putting in something like a Christian corner? I’veonly been to Harvard a few times but the idea of being able to findother Christians online without having to do the un PC thing ofasking someone face to face sounds to me like it would have somereal value, if only the spiritual kind. :-) and the other thing is linksto hotlines, why couldnt (sic) we have the rape crisis hotline, thesuicide hotline, drug rehab and so on right there so when someonereally needs something they could link over to the site theywanted? Same thing for local pizza and chinese (sic) or whatever,that way it could really be a resource that a person could use.

47.

After finally learning that Ceglia would waive the provision in the Agreement fordelivering The Face Book website late, Zuckerberg then informed Ceglia on February 4, 2004that the website was live: “Paul, [¶] ‘thefacebook.com’ opened for students today, when you geta chance take a look at it. I’ll let you know how it goes.”

48.

Ceglia responded on February 4, 2004:Congrats Mark! The site looks great, Just wondering if we mightthink of another title for it without the the, but plenty of time forthat, I’ll try and think of some names, I looked for weeks to finallyfind streetfax.com and that is how I named it, backwards from theavailability, (sic) I’m sure you checked to see if just facebook.comwas available? you (sic) know another thing i’ve (sic) beenthinking of that I perfected in Streetfax is going city to city, (sic) Ifyou went city to cityh (sic) with this I think it would be far easier-13-than just trying to open it up to all ivy league (sic) schools at once,actually get on the ground in each place, we send a half dozen guysinto the city on bikes and within a few weeks we have photos ofevery intersection in the place, so the same thing could be doneonlyh (sic) putting up flyers to promote the site, just brainstormingsome ideas on how we can start making some money.

49.

On February 6, 2004, Zuckerberg then writes to Ceglia:Sorry it’s taken me a few days to respond, (sic) Now that the sites(sic) live I feel I must take creative control and I just can not riskinjuring my sites (sic) reputation by cheapening it with your ideaof selling college junk, nor do I wish to spend my time shippingout coffee mugs to rich alumni. The site is cool as it is and I don’tcare about making any money on it right now, I just want to see ifpeople will use it. If I had the rest of the money I was owed by youfor all that extra work I did I wouldn’t even need to make money atall on this site. That is money I am entitled to and is rightfullymine.

50.

Taken aback by Zuckerberg’s February 6 email, Ceglia responded on February 7,2004:

Mark, all I can think is your parents have handed you everythingyour entire life and after all this time and energy and MONEY thatyou think in your head that an Ok way to act is to just say- oh I’vechanged my mind I don’t think it’s cool to make money and thatthat should be that.

Then you have the nerve to suggest that Ishould pay you more money if I get you right, so that you dont(sic) have to try to make money on the site we’ve built?? It’s onething to say you don’t want to sell coffee mugs but I don’t see whysince the margins are excellent and with minimal effort we couldgenerate some decent revenue for us while keeping the site free tostudents.

It’s one thing to say “I’d like to discuss with you otherways we could produce revenue for the site, like advertising, wecould sell ads locally I am sure and to places that already sellalumni stuff (but we will be losing the margins) angel investors are just con men and until we have some decent revenue we aren’tgoing to get a dime from them without giving up the whole thingand anyway at this point it’s just a freaking harvard (sic) thing.

I need to be able to get on the actual site and see where we can placesome ads and we need to get some bike couriers to go aroundpromoting the site so we can get some people using it FIRST!

But we need to get some advertising on the site right away if you likethat route better so alumni are used to seeing some ads from thebeginning. Isn’t there a way to count how many people click to-14-their site from ours?

51.

On April 6, 2004, Zuckerberg wrote Ceglia an email, representing to him that heis considering abandoning The Face Book website, claiming he was too busy to work on it andthere was a lack of interest in it among students:

Paul, I have become too busy to deal with the site and no onewants to pay for it, so I am thinking of just taking the server down.My parents have a fund that I can tap into for my college expensesand I would just like to give you your two thousand dollars backand call it even on the rest of the money you owe me for the extrawork. At this point I won’t even really be able to work on thefacebook until Summer.

52.

Ceglia responded almost immediately:You’ve got some nerve talking about me owing you with theCRIMINAL stunts you’ve pulled (sic) Reasonable people go tocourt to resolve their differences they don’t go stealing thingsdude, you stole code, not once, not twice but THREE TIMES! Doyou have any idea the damage you’ve done??? Grow up, take afucking ethics class, choke yourself with that silver spoon of yours.

53.

The “CRIMINAL stunts” and other activities referred to in Ceglia’s April 6, 2004email involved Zuckerberg’s efforts to sabotage the StreetFax.com website on multiple occasionsby hacking into it and altering the code, causing it to shutdown. Zuckerberg did that becauseCeglia refused to pay Zuckerberg more than what they agreed for the work Zuckerberg had doneon the StreetFax.com website.

54.

Contrary to Zuckerberg’s representations to Ceglia, and unknown to Ceglia,thefacebook.com website was an immediate success and well received by the students atHarvard. In fact, the website was so well received that other Harvard students and otherindividuals expressed an interest in investing in the website and participating in its development.Beginning with Zuckerberg’s February 6, 2004 email to Ceglia, Zuckerberg was intentionallyattempting to sour their business relationship in order to convince Ceglia to abandon it.-15-

55.

On July 22, 2004, Zuckerberg wrote to Ceglia an email, that read:Paul,I am guessing that you don’t want to talk to me but I wanted to sayhappy birthday and that I hope to resolve our differences. I see thatwhat I did was wrong and I am really sorry that I behaved as I did.Please give me your address and I will mail you back the $2000 foryour trouble, more if it will repair our business relationship.Another summer is here and I still don’t have any time to build oursite, I understand that I promised I would, but other things havecome up and I am out in California working during break. I justdon’t want the obligation of having to answer to you for notfollowing through and I won’t be able to.Best,Mark

56.

At the time Zuckerberg wrote his July 22, 2004 email, he had received or wasabout to receive funding from angel investors and was in the process of meeting with venturecapital funds to provide additional capital. At no time did Zuckerberg inform Ceglia of thesefacts.

57.

On July 29, 2004, Zuckerberg either incorporated or participated in theincorporation of an entity under the laws of the State of Delaware now known as Facebook, Inc.Zuckerberg misappropriated the General Partnership’s (1) opportunity to expand the website andthe Face Book project beyond Harvard University students and (2) assets, and contributed themto Facebook, Inc., but never informed Ceglia or accounted for them to the General Partnership orCeglia. To the contrary, Zuckerberg misrepresented to Ceglia that he was not continuing to workon further development of The Face Book, further expanding of The Face Book to a largeraudience or commercializing The Face Book for profit. In exchange for contributing the GeneralPartnership’s assets to Facebook, Inc. and in taking the General Partnership’s opportunity forhimself, Zuckerberg received and/or was promised to later receive cash, stock, stock options,restricted stock units and/or other consideration.-16-

58.

Ceglia never accepted a repayment of investment in The Face Book project andnever relinquished his 50% interest in the General Partnership.FIRST CLAIM FOR RELIEF(Declaratory Relief Against Zuckerberg)

59.

Ceglia realleges paragraphs 1 through 58, inclusive, and by this referenceincorporates the same as though fully set forth herein.

60.

Ceglia contends that:a. The Agreement, together with the course of conduct between Zuckerbergand Ceglia after the execution of the Agreement, as matter of law, created a General Partnershipunder New York Partnership law, of which Ceglia was a 50% owner;b. Pursuant to New York Partnership Law § 10(a), “A partnership is anassociation of two or more persons to carry on as co-owners a business for profit;”c. The respective contributions of Ceglia and Zuckerberg became, and wouldbecome, property of the General Partnership; andd. The fruits of those contributions — such as the creation of the software,program, the purchase and design of a suitable website, thefacebook.com, and business interestsderived from the expansion of that service or website to a larger audience — also becameproperty of the General Partnership.

61.

Ceglia is informed and believes and thereon alleges that Zuckerberg disputes theforegoing contentions.

62.

Consequently, an actual controversy and dispute exists between Ceglia andZuckerberg concerning the formation, operation and assets of the General Partnership.

63.

All necessary parties are before the Court so that it can grant declaratory relief.-17-

64.

Therefore, Ceglia is entitled to declaratory relief under 28 U.S.C. §§ 2201 and2202.

65.

As a result of the foregoing dispute, a judicial determination of the parties’ rightsand obligations is necessary.SECOND CLAIM FOR RELIEF(Breach of Fiduciary Against Zuckerberg)

66.

Ceglia realleges paragraphs 1 through 65, inclusive, and by this referenceincorporates the same as though fully set forth herein.

67.

As alleged above, starting in approximately April 2004 through July 2004,Zuckerberg misrepresented to Ceglia that thefacebook.com was not successful, that he was toobusy to deal with the website, that he had lost interest in the website and that he was shutting thewebsite down.

68.

Ceglia relied on the foregoing misrepresentations in that after July 2004, he hadno reason to follow up on whether the website and the business interests of the GeneralPartnership was a success or failure or to determine whether Zuckerberg was continuing with theactivities of the General Partnership.

69.

On or around July 29, 2004, having lulled Ceglia into believing the GeneralPartnership would go nowhere, Zuckerberg misappropriated the opportunity of the GeneralPartnership to expand the website and The Face Book project beyond Harvard Universitystudents and the assets of the General Partnership and contributed those assets to Facebook, Inc.and took the partnership opportunity for himself. Zuckerberg also concealed his contribution ofthe General Partnership’s assets to Facebook, Inc., and the existence of Facebook, Inc., fromCeglia. Zuckerberg did so for his own personal gain.-18-

70.

In taking the actions described above, Zuckerberg breached his fiduciary duties ofcandor, loyalty and good faith.

71.

As a result of Zuckerberg’s breach of fiduciary duty, all consideration received byhim or was promised to him in exchange for the General Partnership’s assets, including, but notlimited to, cash, stock, stock options, restricted stock units and/or any other consideration, werereceived, and continue to be held, by him in constructive trust for the benefit of the GeneralPartnership and Ceglia as a 50% owner of the General Partnership.THIRD CLAIM FOR RELIEF(Constructive Fraud Against Zuckerberg)

72.

Ceglia realleges paragraphs 1 through 71, inclusive, and by this referenceincorporates the same as though fully set forth herein.

73.

As alleged above, starting in approximately April 2004 through July 2004,Zuckerberg knowingly misrepresented to Ceglia that thefacebook.com was not successful, thathe was too busy to deal with the website, that he had lost interest in the website and that he wasshutting the website down.

74.

Ceglia relied on the foregoing misrepresentations in that after July 2004, he hadno reason to follow up on whether the website and the business interests of the GeneralPartnership was a success or failure or to determine whether Zuckerberg was continuing with theactivities of the General Partnership.

75.

On or around July 29, 2004, having lulled Ceglia into believing the GeneralPartnership would go nowhere, Zuckerberg misappropriated the opportunity of the GeneralPartnership to expand the website and The Face Book project beyond Harvard Universitystudents and the assets of the General Partnership and contributed those assets to Facebook, Inc.and took the partnership opportunity for himself. Zuckerberg also knowingly concealed his-19-contribution of the General Partnership’s assets to Facebook, Inc., and the existence ofFacebook, Inc., from Ceglia despite his duty to disclose such information to Ceglia. Zuckerbergdid so for his own personal gain.

76.

Zuckerberg’s actions described above constitute constructive fraud.

77.

As a result of Zuckerberg’s constructive fraud, as a member of the GeneralPartnership, Ceglia has been deprived of his 50% interest in all consideration received byZuckerberg or promised to Zuckerberg in exchange for the General Partnership’s assets,including, but not limited to, cash, stock, stock options, restricted stock units and/or any otherconsideration.

78.

As a result of Zuckerberg’s constructive fraud, all consideration received by himor was promised to him in exchange for the General Partnership’s assets, including, but notlimited to, cash, stock, stock options, restricted stock units and/or any other consideration, werereceived, and continue to be held, by him in constructive trust for the benefit of the GeneralPartnership and Ceglia as a 50% owner of the General Partnership.

79.

As a further result of Zuckerberg’s actions, Ceglia has suffered actual damages inan amount to be determined at trial.FOURTH CLAIM FOR RELIEF(Actual Fraud Against Zuckerberg)

80.

Ceglia realleges paragraphs 1 through 79, inclusive, and by this referenceincorporates the same as though fully set forth herein.

81.

As alleged above, starting in approximately April 2004 through July 2004,Zuckerberg knowingly misrepresented to Ceglia that thefacebook.com was not successful, thathe was too busy to deal with the website, that he had lost interest in the website and that he wasshutting the website down.-20-

82.

Ceglia relied on the foregoing misrepresentations in that after July 2004, he hadno reason to follow up on whether the website and the business interests of the GeneralPartnership was a success or failure or to determine whether Zuckerberg was continuing with theactivities of the General Partnership.

83.

On or around July 29, 2004, having lulled Ceglia into believing the GeneralPartnership would go nowhere, Zuckerberg misappropriated the opportunity of the GeneralPartnership to expand the website and The Face Book project beyond Harvard Universitystudents and the assets of the General Partnership and contributed those assets to Facebook, Inc.and took the partnership opportunity for himself. Zuckerberg also knowingly concealed hiscontribution of the General Partnership’s assets to Facebook, Inc., and the existence of Facebook, Inc., from Ceglia despite his duty to disclose such information to Ceglia. Zuckerbergdid so for his own personal gain.

84.

Zuckerberg’s actions described above constitute actual fraud.

85.

As a result of Zuckerberg’s fraud, as a member of the General Partnership, Cegliahas been deprived of his 50% interest in all consideration received by Zuckerberg or promised to Zuckerberg in exchange for the General Partnership’s assets, including, but not limited to, cash,stock, stock options, restricted stock units and/or any other consideration.

86.

As a further result of Zuckerberg’s actions, Ceglia has suffered actual damages inan amount to be determined at trial.FIFTH CLAIM FOR RELIEF(Declaratory Relief Against Zuckerberg and Facebook, Inc.)

87.

Ceglia realleges paragraphs 1 through 86, inclusive, and by this referenceincorporates the same as though fully set forth herein.

88.

Ceglia contends that:-21-a. Zuckerberg misappropriated the opportunities and the assets, includingbusiness interests, of the General Partnership for himself;b. Zuckerberg contributed the misappropriated assets of the GeneralPartnership to Facebook, Inc. and took the General Partnership’s opportunity for himself;c. In exchange for the misappropriated assets of the General Partnership that Zuckerberg contributed to Facebook, Inc., Zuckerberg received and was promised to receivecash, stock, stock options, restricted stock units and/or other consideration;d. The cash, stock, stock options, restricted stock units and/or otherconsideration property received by or promised to Zuckerberg in exchange for themisappropriated assets were, and are, the property of the General Partnership; ande. By virtue of his 50% ownership interest in the General Partnership, Cegliais entitled to receive 50% of the total equity interest in Facebook, Inc. received by, and promisedto Zuckerberg, including, but not limited to, stock, stock options and restricted stock units.

89.

Ceglia is informed and believes and thereon alleges that Zuckerberg andFacebook, Inc. dispute the foregoing contentions.

90.

Consequently, an actual controversy and dispute exists between Ceglia andZuckerberg and Facebook, Inc. concerning the foregoing.

91.

All necessary parties are before the Court so that it can grant declaratory relief.

92.

Therefore, Ceglia is entitled to declaratory relief under 28 U.S.C. §§ 2201 and2202.

93.

As a result of the foregoing dispute, a judicial determination of the parties’ rightsand obligations is necessary.-22-SIXTH CLAIM FOR RELIEF(Breach of Contract Against Zuckerberg)

94.

Ceglia realleges paragraphs 1 through 93, inclusive, and by this referenceincorporates the same as though fully set forth herein.

95.

The Agreement constituted a valid contract between Ceglia and Zuckerberg.

96.

Ceglia has performed all conditions and covenants required of him under theAgreement and was not, and is not, in breach of any terms of the Agreement.

97.

Zuckerberg breached the Agreement on or about July 29, 2004, when heincorporated or participated in the incorporation of Facebook, Inc. and failed to provide Ceglia50% of the capital stock of Facebook, Inc.

98.

As a result of Zuckerberg’s breach of contract, Ceglia has suffered damages in anamount to be proven at trial.SEVENTH CLAIM FOR RELIEF(Breach of the Implied Covenant of Good Faith and Fair Dealing Against Zuckerberg)

99.

Ceglia realleges paragraphs 1 through 98, inclusive, and by this referenceincorporates the same as though fully set forth herein.

100.

The Agreement constituted a valid contract between Ceglia and Zuckerberg.

101.

Ceglia has performed all conditions and covenants required of him under theAgreement and was not, and is not, in breach of any terms of the Agreement.

102.

Zuckerberg breached the implied covenant of good faith and fair dealing arisingfrom the Agreement on or about July 29, 2004, when he incorporated or participated in theincorporation of Facebook, Inc. and failed to provide Ceglia 50% of the capital stock ofFacebook, Inc.-23-

103.

As a result of Zuckerberg’s breach of contract, Ceglia has suffered damages in anamount to be proven at trial.WHEREFORE, Plaintiff PAUL D. CEGLIA, prays for the following relief:

A. For the First Claim for Relief1. A declaration that:a. The Agreement, together with the course of conduct between Zuckerbergand Ceglia after the execution of the Agreement, as matter of law, created a general partnershipof which Ceglia was a 50% owner;

b. The respective contributions of Ceglia and Zuckerberg became, and wouldbecome, property of the General Partnership; and

c. The fruits of those contributions — such as the creation of the software,program, the purchase and design of a suitable website, thefacebook.com, and business interests derived from the expansion of that service or website to a larger audience — also became property of the General Partnership.

B.

For the Second, Third and Fourth Claims for Relief

2. An accounting of all consideration received by Zuckerberg or was promised tohim in exchange for the General Partnership’s opportunities and assets, including, but not limitedto, cash, stock, stock options, restricted stock units and/or any other consideration, and inproperty or other interests into which the foregoing has been transmuted.

3. The imposition of a constructive trust for the benefit of the General Partnershipand Ceglia as a 50% owner of the General Partnership on all consideration received by Zuckerberg or was promised to him in exchange for the General Partnership’s assets, including,-24-but not limited to, cash, stock, stock options, restricted stock units and/or any otherconsideration, and in property or other interests into which the foregoing has been transmuted.

4. Damages according to proof.5. Putative and exemplary damages.C. For the Fifth Claim for Relief6. A declaration that:

a. Zuckerberg misappropriated the opportunities and the assets, includingbusiness interests, of the General Partnership for himself;

b. Zuckerberg contributed the misappropriated assets of the GeneralPartnership to Facebook, Inc. and took the General Partnership’s opportunity for himself;

c. In exchange for the misappropriated assets of the General Partnership that Zuckerberg contributed to Facebook, Inc., Zuckerberg received and was promised to receive cash, stock, stock options, restricted stock units and/or other consideration;

d. The cash, stock, stock options, restricted stock units and/or otherconsideration property received by or promised to Zuckerberg in exchange for themisappropriated assets were, and are, the property of the General Partnership; and

e. By virtue of his 50% ownership interest in the General Partnership, Cegliais entitled to receive 50% of the total equity interest in Facebook, Inc. received by, and promisedto Zuckerberg, including, but not limited to, stock, stock options and restricted stock units.

D. For the Sixth and Seventh Claims for Relief

7. Damages according to proof.E. For All Claims for Relief

8. All recoverable court costs and fees.-25-

9. Attorneys’ fees, expenses and costs, including expert witness fees, to the extentavailable by law or contract.

10. Such other and further relief as the Court deems just and proper.

JURY DEMAND

Plaintiff demands trial by jury on all issues so triable.

Dated:

New York, New York.

April 11, 2011

Respectfully submitted, DLA PIPER LLP (US) John Allcock (seeking admission)

Robert W. Brownlie (seeking admission)

Gerard A. Trippitelli (seeking admission)

By: /s/Christopher P. (Kip) HallChristopher P. (Kip) Hallkip.hall@dlapiper.com

Carrie S. Parikhcarrie.parikh@dlapiper.com

1251 Avenue of the Americas, 27th FloorNew York, NY 10020-1104

212.335.4500

Attorneys for Plaintif fPAUL D. CEGLIA

Paul Argentieri (co-counsel) paul.argentieri@gmail.com

188 Main St. Hornell, NY 14843 607.324.3232

Dennis C. Vacco (co-counsel) dvacco@lippes.com

Kevin J. Cross (co-counsel) kcross@lippes.com 665 Main Street, Suite 300 Buffalo, NY 14203 716.853.5100

EAST\44501966.2

Imagine walking into Verizon, AT&T, or Sprint, and simply walking up to the counter and asking for a free iPad or a free Android smartphone.

Or imagine the day, which I believe whole heartedly is coming sooner rather than later, when you go to Amazon.com and request one of those free Kindle devices.

I predict that within 5 years, devices like the iPad, iPhone, Android smartphones, and the Kindle, and a whole army of other devices that have yet to invented, are going to be offered 100% free of charge and 100% subsidized by advertising.

Look at the new “ad supported Kindle” that is currently in prototype.  It is expected to launch next month (May) for 25% less than the current ad free Kindle.

That means you’ll be able to purchase the new ad supported Kindle for only $114, as opposed to the $139 ad free device.

But this is just the initial launch of the ad supported device.

What is Amazon finds that a whole army of new customers are coming to Amazon.com and a whole new source of revenue is being facilitated?

Wouldn’t it make sense then to just open up the flood gates to the Kindle and just offer it for free?

And if it’s working for the Kindle, why wouldn’t the same business model work for Apple (iPad, iPhone, iPod Touch), and Google (Android smartphones, Android tablets)?

My prediction…  within 5 years we’ll have free devices on the market that are 100% subsidized by ads.

Mark your calendars!

In my view, this also opens up a whole new realm of market possibilities.

Just think of the demand for advertiser relationships and sales, the gadgets and devices themselves, and the number of consumers that are holding these gadgets.

With the ease of data access – currently 3G and 4G connectivity and WiFi – these devices could deliver a constant stream of deals to people who are out and about shopping around their towns.

And if you are the device manufacturer, or the online ecommerce site that is delivering these ads, forget about just breaking even.

What would local advertisers be willing to pay if they knew they could be displaying their ads to customers who are currently around town shopping?  It would be a pretty big premium, in my opinion.

Google has announced plans to partner with CitiGroup and Master Card to bring you the “wave to pay” technology that allows you to complete a purchase with your credit card by simply waving your Google Android device.  This according to the Wall Street Journal.

This futuristic payment system could be here as early as this year.

But look at the companies teaming up with Google – Master Card and Citi Group. What major credit card company is missing here?

Visa – of course…

And let me give you two guesses who’s got Visa in their back pockets….

Apple – that’s who.

It is widely expected that the iPhone 5 will be sporting the new wave to pay technology.

No longer will you need to carry your wallet and fumble around to find your credit card. Simply pull out your phone – or it’s probably already in your hand – wave your mobile phone and pow… that’s it… payment made.

Even though Google is playing a major role in the development of the “wave to pay” technology on Android devices, the search giant does not plan to make any money from the transactions.

Google vested interest lies in the data gathered from local vendors by the users of the wave to pay apps, and then leveraging that data for the local retailers to push out smarter advertising.

For Google it’s all about the advertising dollar.

For everyone else, it’s all about making the transaction a profitable one.

What are you thoughts about this new “wave to pay” technology that is just around the corner?

via WSJ

Since Facebook released their new updated version of Facebook Fan Pages that includes the ability to create custom iFrame tabs out of standard HTML code, people have been wondering about running Google Adsense within these apps.

Because the new iFrame tabs for Pages allows you run javascript, the natural instinct would be to integrate Google Adsense into these apps.

However, the simple answer is that Google does not allow third party advertising applications to run on top of the Facebook platform.

Specifically, their terms of use reads:

You will not directly or indirectly transfer any data you receive from us, including user data or Facebook User IDs, to (or use such data in connection with) any ad network, ad exchange, data broker, or other advertising or monetization related toolset, even if a user consents to such transfer or use. By indirectly we mean you cannot, for example, transfer data to a third party who then transfers the data to an ad network. By any data we mean all data obtained through use of the Facebook API, including aggregate, anonymous or derivative data.

If you put Google Adsense on an iFrame app, which technically can be done and the ad would work fine, you’d be violating the terms of use with Facebook because Google Ads require data feedback from the platforms the ads run on.

This “transferring of data” for the purposes of an ad network is a violation and could result in your application, and your profile, being removed from Facebook.

I’ve mentioned before that we are launching a new site called ListYourDeals.com that will, we believe, revolutionize the way local businesses reach local customers.

However, we are learning very quickly that there are costs around nearly every corner of our startup effort.

From simply making a drive to the next meeting, to marketing and pre-launch advertising, costs are starting to add up quickly.

There is a tendency on our part to rationalize this with the old saying, “you have to spend money to make money.”

And as much as we try to control our costs, expenses just seem to keep popping up at every turn.

Bootstrapping the business

One of the ways we are combating the costs is by simply getting out there and doing things for ourselves.

A lot of time has been spent going out and meeting with business owners about ListYourDeals.

We’ve dug deep to find the most inexpensive ways to get things like business cards, post cards, and other printed material.

We have even enlisted other smart, motivated people to help us, all with the hope that in the future, they too will make money from this effort – and these are people that could very easily garnish a hefty salary otherwise.

This is sometimes referred to as bootstrapping a business.

Bootstrapping simply means that you are starting your business with virtually no budget, no expenses, and doing everything by yourself, with your own hands, and with your own material – cost cutting every step of the way.

The tricky part is figuring out what’s the best way to “bootstrap” your business.

Meaning, what are the costs that you can trim down? What are the things that you can live without right now? How can you market and promote without spending a large advertising budget?

I can tell you from my experience that having smart, motivated partners is what makes it happen.

You need people on your team who are sold out to the business model, and who collectively believe that the business will succeed.

Then you and your partners come together and talk about, discuss, debate even, to ensure that every penny spent is giving something back to the growth of your startup.

So how about you?

What are some ways that you’ve handled a start up?

How have you controlled your costs?

And have you found partnerships to be valuable?

Google is fully expecting that mobile phones will generate over $1 billion in ad revenue by 2012, and that the Google Android OS will be the engine that drives that growth.

According to Forbes, Google CEO Eric Schmidt said last summer that Android could be a $10 billion business if there were 1 billion users each generating $10 a year.

Piper Jaffray analyst Gene Munster recently said that Google is well on it’s way to hitting the $10 per user level.  Google has said it is on a $1 billion annual run-rate in mobile advertising, and Munster estimates that the company had $850 million total mobile revenue in 2010, with Android generating about 16% of the total, or around $130 million, which would translate to $5.90 per Android user. (That implies about 22 million Android users for 2010.)

By 2012, Munster believe there could be 133 million Android users generating $9.85 a year, which would mean $1.3 billion in Android-related revenue.

Google’s Android business model has been simple, yet very aggressive – to organize and present data on any platform that your eyes may be looking.

That’s why Android is programmed to be compatible on computers, laptops, tablets, smartphones, and even TV’s.

And with this vision of “organizing data on every platform”, Google will essence be creating an advertising platform on every platform as well, which could cause the $1.3 billion in ad revenue by 2012 to be a very low-ball estimate.

You probably could’ve guessed that someone, somewhere out there, would be crunching the data and analyzing the trends of emotions as it relates to Facebook updates.

Not something the average person thinks about to be sure, but certainly something that Facebook is interested in tracking, especially for commercial (targeted advertising) use.

Stats show that during the morning hours, Facebook status updates use more positive emotional words. And as the day progresses, the words used in Facebook status updates become increasingly negative.

Now why that is, no one is sure.

But the stats say it all – here’s the graph from Facebook showing the emotional trends of words used in status updates:

via Facebook data team

Today, however, I found this chart from Business Insider that breaks down content categories by CPM – cost per thousand impression – and how much each category is paying per content source.

The purpose of the chart was actually to highlight how bad, or how “crummy” Facebook ad CPM was. But while doing so, they also revealed what the highest paying category which was “Business / Finance”.

So finally, after years of exploring and utilizing Google Adsense, I think I may have found what I’ve always been looking for – the category that pays the highest CPM for online advertising.

And if you look at the numbers, Business / Finance is nearly double CPM than any other category!

Here’s the chart from Business Insider:

Ok – my head is exploding with this idea so I’m typing really fast just to get it all out (overlook grammatical errors).

If you go to church, or you are a church leader, and you are looking for ways to leverage technology to grow your church, then this might be an idea for you to use because it will bring massive free exposure and “high quality advertising” to your church –

ahh hem… this one is free, my next idea is $10,000… (just kidding!)

I’m going to put my thoughts out in a step by step format – for some reason I think better that way ans will stay more focused.

Here’s what you need to implement this strategy – Facebook Places and free coffee – it’s that simple!

Facebook Places & Free Coffee

1)  Promote your church’s Facebook Places location

Start telling everyone you can, everyone you know, and even those you don’t know, to make sure they when they are at your church they “Check In” via Facebook Places.

2)  Offer a FREE cup of coffee to those who check in

Give everyone an incentive to “Check In” via Facebook Places when they get to church by telling them if they come up to your coffee bar (table, room, whatever…) and show you that they’ve checked in to your church location on their mobile phone, then you’ll give them a free cup of coffee.

Why Do This?

Great question – let me break the numbers down for you now so you can hopefully see what I’m getting at here.

First, the average person on Facebook has 130 friends.

Second, when someone “Check’s In” somewhere via Facebook Places, a message goes out to all of those person’s friends letting them know they just checked in to your church – along with a link to your church’s Facebook Places listing which includes your address, phone number, a Map listing, and other info about your church.

Power of viral marketing and exposure

So let’s say you announce to your church that you’ll give a free cup of coffee to anyone who “Checks In” to your church via Facebook Places on Sunday.

And now let’s say 10 people “Check In”.

Based on the fact that the average Facebook user has 130 friends, your church has just been exposed (marketed, branded, whatever you want to call it…) to approximately 1300 people.

If you’re like me and live in a college town (Go DAWGS!!!), or somewhere that people have WAY MORE than 130 friends, then the 1300 people could easily become 10’s of thousands.

FREE, High Quality, Mass Exposure For Your Church

And guess what – this “exposure” and “marketing” is 100% free (except for the cup of coffee) – and because it’s “friends” checking in, the updates to the thousands of people are not perceived as “ads” – which is REALLY big deal.

So if you want to start marketing your church to thousands of people a week for the price of a cup of coffee, then I strongly recommend you start implementing Facebook Places into your Sunday morning routine!

Plus, people will love getting a free cup of coffee because guess what – they are “Checking In” to your location anyway – with or without your permission – so we mine as well embrace this new technology and use it for God’s glory in growing the church.

Thoughts?