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Marketing Social Media

A Content Writer’s Guide to Website Keywords

When it comes to choosing website keywords, it isn’t just about finding the phrase with a high volume Read on to learn what to consider when choosing keywords. Wondering how to choose your website keywords? Did you know the advent of Hummingbird, Google’s newest algorithm overhaul, has changed the face of SEO? Before Google released […]

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Business Marketing Websites

The Ultimate 2018 Google AdWords Guide

Do you know enough about Google AdWords to really take advantage of all it has to offer? If not, don’t worry. This ultimate Google AdWords Guide is here to help Thinking of trying out AdWords? Take a look at some of these statistics: Businesses make $2 for every $1 they spend on AdWords Sponsored results […]

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Business

Why Google’s Credit Card Offer To Adwords Clients Is A Bad Idea

Google is getting ready to offer credit cards to clients who use Google Adwords. The credit cards, according to Google, are going to be offered with a low, competitive interest rate and with no annual fee. ¬†And according to Google, the cards (or the credit line) will only be good for use on buying Adwords […]

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Business

How To Use Google Adwords’ Contextual Targeting Tool?

When it comes to Google Adwords, a lot of people think of the content network as a dangerous, and relatively unproductive environment to spend your click budget. If you build a campaign in the content network that is not loosely constructed and with no constraints, then I’d have to agree with that statement. One thing […]

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Business

Radius Marketing, A Local Business Gold Mine

To this day, I’m amazed at how many local businesses and organizations I speak with that are unaware of the basic concept of radius marketing. Radius marketing, although not a product or platform, is more of a strategy implemented through the use of existing marketing platforms like Google Adwords and Facebook pay per click. Let’s […]

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Technology

Gmail Phone Calling Will Remain Free Through 2011

Great news for those who have been using Gmail’s phone calling capabilities; free calling has been extended through 2011. I think Google has always intended for this service to be free, just like every other product they launch (Adwords being the only exception of course), but they make it seem like they are holding back […]

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Business

Google Adwords Tip – How To Stop The Bleeding

I just finished talking with a client about his Google Adwords campaign. Of course I can’t use specifics here, but let me just say that he was hemorraging money out without generating sales. That’s a recipe for disaster for just about any business – except BP perhaps… The main reason he was getting killed in […]