Categories
Marketing Social Media

A Content Writer’s Guide to Website Keywords

When it comes to choosing website keywords, it isn’t just about finding the phrase with a high volume. Read on to learn what to consider when choosing keywords. Wondering how to choose your website keywords? Did you know the advent of Hummingbird, Google’s newest algorithm overhaul, has changed the face of SEO? Before Google released […]

Categories
Business Marketing Websites

The Ultimate 2018 Google AdWords Guide

Do you know enough about Google AdWords to really take advantage of all it has to offer? If not, don’t worry. This ultimate Google AdWords Guide is here to help Thinking of trying out AdWords? Take a look at some of these statistics: Businesses make $2 for every $1 they spend on AdWords Sponsored results […]

Categories
Business

Why Google’s Credit Card Offer To Adwords Clients Is A Bad Idea

Google is getting ready to offer credit cards to clients who use Google Adwords. The credit cards, according to Google, are going to be offered with a low, competitive interest rate and with no annual fee.  And according to Google, the cards (or the credit line) will only be good for use on buying Adwords […]

Categories
Business

How To Use Google Adwords’ Contextual Targeting Tool?

When it comes to Google Adwords, a lot of people think of the content network as a dangerous, and relatively unproductive environment to spend your click budget. If you build a campaign in the content network that is not loosely constructed and with no constraints, then I’d have to agree with that statement. One thing […]

Categories
Business

Why Has Search Growth Stalled?

Taking a look at a Business Insider chart today I noticed something strange about the overall search market. There’s the obvious, that Google dominates the search landscape. But there’s another interesting take a way by looking at the chart below, and that is, why in the world has search growth seemed to stall? And I […]

Categories
Business

Google’s Top 10 Search Advertisers (Chart)

This is something I’ve never seen before.  A list of Google’s top 10 advertisers, ranked by their click spend or how much they spend per year on keywords that drive clicks. Check out the chart below: It’s amazing to think how staggering the number of keywords are that ecommerce sites like Amazon must be spending […]

Categories
Business

Radius Marketing, A Local Business Gold Mine

To this day, I’m amazed at how many local businesses and organizations I speak with that are unaware of the basic concept of radius marketing. Radius marketing, although not a product or platform, is more of a strategy implemented through the use of existing marketing platforms like Google Adwords and Facebook pay per click. Let’s […]