Google Adwords recently published some tips to help advertisers maximize their ad spend during these tough economic times. After reading through these 6 tactics, I realized that these are strategies that are applicable in any economic condition. Advertisers spend a lot of money on Google Adwords, and as a consultant that helps people with their […]
Tag: Google Adwords
Here’s a quick “how to” for scheduling your Google Adwords campaign! A lot of people ask me about scheduling their Adwords campaigns. And not necessarily in an attempt to figure how to do it – but moreso they are wanting to know “if” they should schedule their campaigns, and “what’s the benefits” of doing it. […]
Google Adwords ROI (return on investment) should be the #1 focus of any Adwords campaign! Unfortunately, most advertisers have no idea how to measure ROI and don’t give it a second thought. They simply build a quick campaign, launch, and then find themselves thousands of dollars in the hole in a very short period of […]
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The #1 Google Adwords Mistake
Google Adwords can quickly kill your budget if you’re not careful. And the #1 budget killer, without question, is the broad phrase keyword match. That’s right – the broad phrase keyword match will drain your credit card faster than you ever realized possible. And of course, as your credit card is hemorrhaging, Google is getting […]
You know you’re desperate for some Google Adwords help when you start threatening to kill yourself if you don’t get it! That’s exactly what an advertiser from India did over the weekend. Apparently he was at wits end to get Google Adwords help, yet Google wasn’t responding. So he took one last step in getting […]
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Is Google Adwords Testing Site Links?
See the screen shot below that shows sitelinks appearing in Google Adwords search results for Staples.com. I just found this very interesting article that states that Google Adwords is producing sitelinks in text ads. What are sitelinks? They are supporting links that Google will place under the search result for a specific website. For example, […]
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Google Adwords Display Ad Builder
Creating high quality display ads with your Google Adwords campaign just got a whole lot easier! Display Ad Builder allows your create new, professionally looking image ads in minutes. The easy to use interface eliminates the need for you to hire a developer for your image ad designs. Google Adwords content network is critically important […]