This particular Volkswagen is rated ordinarily at 43 mpg on the highway. However, the primary driver, Wayne Gerdes, used hypermiling techniques such as steadily increasing speed from stopping, using momentum to top hills, and obeying posted speed limits. Gerdes, who created and runs a website called cleanmpg is an expert hypermiler who has previously beaten World Record in other vehicles. Through his website and record breaking events, he helps increase knowledge of hypermiling and how the everyday person can increase their miles per gallon.
Volkswagen is pleased with the results of the trip. In a press release from Volkswagen, CEO and President of Volkswagen of America, Jonathan Browning, states that the recent record breaking trip proves their vehicles can be highly economical. He is happy to boast that Volkswagen has at least six vehicles that get 40 miles per gallon or higher highway mileage. While Gerdes may be an expert, both he and Browning feel that excellent miles per gallon are achievable by everyday average drivers.
In 2011, Volkswagen launched an eco-friendly campaign called “Think Blue.” The campaign seeks to promote environmentally friendly manufacturing processes, as well as environmentally friendly products. This record breaking trip has helped Volkswagen to prove that their campaign is not just hype, rather, they put their product behind what they advertise.