Hallmark spokeswoman Julie Elliott said the wrapping paper wasn’t intended specifically for the Jewish holiday. Elliott says in a statement:
“We apologize for the oversight and apologize to anyone who was offended. That obviously was not our intent. It was an oversight on our part to not notice the intersecting lines that could be seen as a swastika pattern.”
Elliott said the gift wrap’s print was based on a design in the Hallmark archives that drew inspiration from an old Chinese vase, The Kansas City Star adds.
After looking at the pattern, it does take a little while to notice the swastika pattern. It’s not to surprising it got through. It seems to look like a greek key pattern when you look at it quick. Embarrassing for the designer who let that one sneak by though :(