Twitter has announced that it is going to roll out a new feature which will allow the users to send DM (Direct Message) to anyone. Before this feature, the sender and receiver were required to follow each other in order to exchange direct messages.
Twitter is drastically introducing new features to cheer up the angry investors, who are not happy with Twitter’s user growth. Twitter recently launched retweet with comments feature. It launched a ‘while you were away’ feature that updates you with all the important happenings around the world when you sign-in your Twitter account after a number of days.
Twitter has around 288 million monthly active users. These minute changes may improve the user experience for the current Twitter users, but it would not increase the user base of the blue bird. The company must devise a new strategy around its mobile apps for Android and iOS to see some big changes that could affect the revenues and market growth. Twitter is not the top choice of the advertisers because of its small user growth. Facebook, on the other hand has a massive user base, the majority of which comprises of teens.
Twitter announced the new feature to send DMs to anyone back in 2013, rolled it out for a selected number of users then rolled back. But today, the company published blog post announcing the DM for all feature. You will start seeing this feature in the upcoming app updates very soon.