Wondering how to be more creative with marketing in 2019?
Looking for the best digital marketing ideas?
Creating a great digital marketing plan is essential for having a thriving business in the modern age. There are plenty of tried-and-true digital marketing techniques that have been around for a while now. However, 2019 is also bringing a lot of new and innovative trends that promise to be effective for modern businesses.
Below we’ll look at the top 5 digital marketing trends that you need to consider using in 2019.
1. Add a Chatbot to Your Website
If providing customer service is important to you then chatbots are one type of digital marketing tool that you’ll want to consider using in 2019.
AI chatbots can easily be placed on sites of all kinds to automatically help customers find what they’re looking for and answer common questions. They’ll be able to chat with customers in a natural way through an instant messenger.
While your support team may not be around 24/7, a chatbot can be. Because of this they can be a great help for marketing products and offering support. A chatbot will also help lead customers to what they’re looking for and even help them make a purchase.
2. Optimize for Voice Search
As part of your 2019 digital marketing strategy, you’ll also want to spend some time improving SEO for voice search.
With the rise of AI devices such as the Amazon Alexa and other smart speakers, voice search is becoming very popular. Because of this, it’s important to optimize your website and blog content accordingly and make sure that voice searchers will be able to find it.
For example, SEO for voice search will include creating content that is more question-oriented content and conversational and that mirrors the way people speak when searching with their voices.
3. Try SMS Marketing
While it’s often overlooked by businesses, SMS marketing is also a great tool to use in a digital marketing strategy.
People use their mobile devices more than ever before, and because of this, mobile marketing tactics including SMS marketing can be highly beneficial for connecting with customers. SMS marketing gives businesses a more casual avenue to keep in touch that is more personal than an email would be.
Setting up a smart and automated campaign for SMS marketing can be tricky, but it can be done. You may want to check out some sms marketing services if you think this digital marketing technique may be right for you.
4. Start Streaming
Another great idea to add to your digital marketing plan is to start using live video streaming.
Live video is becoming very popular for marketing and these days many businesses are using webinars and live streaming events on Facebook, Youtube, and other platforms to connect with customers and sell products. While normal video content can be helpful for marketing, a live streaming event can be even more effective and can seem more exciting and authentic to customers.
Additionally, focusing on live video is great for businesses as well. Live streaming video is cheaper to create than a fully produced marketing video.
5. Create VR Content
In addition to streaming video, virtual reality is also on the rise and has the potential to be very useful for marketers. Virtual reality offers a few different possibilities for businesses and brands to connect with customers and can allow people to see a product or have experiences in a very immersive way.
For a travel business, for example, virtual reality video could help a customer “see” firsthand what a destination is like and get them excited about taking a trip. However, the possibilities don’t stop there. Other businesses of all kinds will find ways to use virtual reality to promote goods and services in 2019 as well.
Using These Digital Marketing Ideas in 2019
By using the digital marketing ideas above you’ll be able to stay ahead of the competition and market your services and goods like an expert. Make sure you consider incorporating some of these techniques and strategies into your plan in 2019.
Are you making some big mistakes with your digital marketing strategy? Click here to learn about the top digital marketing mistakes you need to avoid.