The Major Pros And Cons Of SEO Outsourcing In 2019

A small business website costs between $3,000 to $9,000. Add the monthly maintenance fee of $200 to $500 and then you realize it is an expensive investment.

Apart from the investment above, business owners also invest in SEO.

There are several reasons why they do so.

  • Helps in the creation of robust and user-friendly business websites
  • Improves page ranking in search engines
  • Brings in more customers
  • Increases conversion rates and sales
  • Brand awareness and exposure
  • Improves online credibility
  • Promotes growth and success of the business

Content is king and as an emissary, it informs customers about your products. To drive traffic, increase conversion and sales, you need content that is:

  • Informative
  • Entertaining
  • Relevant
  • Evergreen

Let’s face it. Not everyone is a gifted writer. To put value in your content and tell a true story well, you may have to outsource your SEO. If you are a business owner and are still on the fence about outsourcing your SEO, then you are in the right place.

In this article, I will highlight the pros and cons of SEO outsourcing in 2019.


Let’s get started.

Seo Outsourcing – the Pros

Several businesses have yet to outsource their SEO. As such, they are finding it difficult to get noticed online. The pros below prove why outsourcing is the better option.

Catchy Titles

When you use a keyword phrase such as SEO outsourcing services in Google, what do you get? Millions of search results on the subject in seconds.

Based on research, Google search engine indexes and processes over 3.5 billion search queries in a day. This brings me to the question. Would you like to have your content on the top results of Google and other search engines?

Well, I bet you do but how will you get your content featured on the first page of a search engine?

One ranking factor that search engines such as Google consider is a catchy headline.

Why are headlines important?

  • Headlines clue readers on what the article is all about
  • Headlines make it easy to share content
  • Headlines engage readers
  • Headlines capture the attention of readers
  • Headlines entice readers to continue reading the content

To create catchy headlines, hire an SEO outsourcing company. Why? They follow the five golden rules of creating headlines:

  • Must be relevant
  • Must be clear
  • Must be lean
  • Must be exciting
  • Should focus on a target audience

Targeted Content

A lot of business owners do not realize that consistency is key to a successful business. Research by McKinsey and Company reveals that customer satisfaction is about the 3Cs. They are consistency, consistency, and consistency.

To reap the rewards of SEO outsourcing, businesses need to dedicate more time to content creation. As I pointed out, business owners relegate content creation to the back burner. This explains why they struggle to get leads.

Want to change this situation(struggling to get leads)?

Hire an SEO outsourcing company. They will help you create the right content and promote it to your target audience.

According to eMarketer, 60% of marketers create at least one piece of content each day. Recent statistics show that 75% of SEO marketers use content in marketing campaigns.

By outsourcing content creation to an SEO company such as, this will happen:

  • Your website page rank will improve
  • Traffic will increase
  • Sales will increase and conversion rates too
  • Your brand will have a presence on social media

Access to a Larger Pool of Talent

Outsourcing SEO services to an agency provides access to a larger pool of talent. SEO agencies have a team of content creators, SEO consultants, and web developers.

Access to a larger pool of talent means access to novel ideas. This will breathe new life to your business websites. For instance, if your website is yet to be mobile friendly, then you are hurting your page rank.

Finding out about this is difficult. Why?  As an entrepreneur, your focus is on the daily operations of your business. By hiring SEO outsourcing companies, web developers will carry out a mobile-friendly test.

If your website fails the test, they will redesign your website to be mobile friendly. This improves your conversion rates, attracts more customers and increases your sales.

Want to have a presence on social media? A reputable SEO company can help you with this thanks to their in-house team of social media marketers.

Frees Your Time to Focus on Core Business Activities

As the founder or co-founder, no one understands your business as you do. You are needed at the helm to handle the daily operations and administrative tasks.

To enable your business to grow, outsource your SEO to the right experts. Free time allows you to explore new distributions channels and new markets. It also allows you to be responsive and innovative to emerging trends, and to your brand.

SEO agencies generate high-quality content for your target audience. They will redesign your website to be mobile friendly and come up with effective marketing campaigns.

To check the progress of your brand, experts carry out quality analysis. Afterward, they will generate website performance reports.

Using these reports, you can learn whether the SEO company you hired has been good for your company or not.


Finding a reputable SEO company can be challenging. The cons of SEO outsourcing will help you make the right choice.

Incompetent SEO Agencies Will Cost You Money

A quick search on the internet for best SEO companies will display millions of results. Among the results, there are companies that will promise you the earth but that is not what they deliver.

If you choose an incompetent SEO agency, it will cost you money. There is more. Your page rank will drop together with your conversion rates, sales, and traffic.

Want to improve your page rank, conversion rates, and sales? Implementing a few SEO tips can help you accomplish this.

Distance Affects Effective Communication

There are occasions when you need content fast. For instance, a local event may need on the scene coverage. By outsourcing your content creation, it can be challenging to achieve this. As such, you will end up losing to your competitors with an in-house SEO team.

The good news is that reputable companies maintain robust communication with clients. They also handle all emerging needs and content creation at lightning speed.

What’s Next?

When selecting the best SEO outsourcing company, find one that creates high-quality content. There is more. Outsource your SEO to a company with skilled and experienced experts. They will help to improve your page rank and drive traffic to your website.

Extra perks include cost savings, higher ROI, and enhances social media marketing.

Thinking of outsourcing your content marketing, SEO, and social media marketing?

Contact us now for a free demo.

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