There are four things that every business owner needs to survive: food, water, shelter, and website traffic.
Creating a sleek and easy-to-use website is a great first step but now you need customers’ attention other than close friends and your parents. But how do you do drive web traffic? Read on to find out.
1. Have an Online Presence
You must be active on social media channels like Facebook, Twitter, and LinkedIn to make your website marketing effective. You should use social media to promote your content and service frequently. Twitter is great for snappy posts and links whereas Instagram lets you create a strong brand identity through imagery.
Although this is an obvious choice, PPC advertising is worth a mention. Paid search, social media, and display advertising are a great way to drive traffic and build your brand. Adjust your paid strategies to suit your goals, for example, if you want to increase sales then focus on using commercial intent keywords.
Blogging is a great way to raise brand awareness and establish yourself as an industry expert. Research shows small businesses who blog generate 126% more leads than those who don’t. This is because blogging lets you develop and nourish relationships with existing and new customers through your useful content.
Posting on your blog is a great marketing strategy as it also boosts your SEO as you’re constantly adding new content to your page. For example, if you are photographer Stavros Sakellaris then you could update your blog with photography tips.
A great way to do this is to find photography-related questions on Quora and Reddit for inspiration. Once done, be sure to email the post to your subscribers and onto social media to drive more traffic and to increase leads.
4. Great Website Design
Shoddy website design can cost you customers. Statistics show judgments on a company’s credibility are 75% based on its website design. Your website should be easy to navigate, clutter-free and load quickly to avoid frustrated customers.
5. Effective Keywords
Optimizing your website with top keywords should be one of your SEO tools. Understand how people search for products related to your industry and then develop a keyword list that you can use in your marketing strategy.
Use one keyword phrase on each page of your website and with the Yoast SEO WordPress plugin, you can optimize your content so more eyes reach it. Continue to expand your keyword list and create a collection for blog post topics so you never run out of content ideas.
Which Method Will You Use to Drive Website Traffic?
In your quest to drive website traffic, use multiple marketing strategies to keep people talking. Having a strong online presence is imperative, from having a website with excellent usability to updating your social media channels. Doing this will strengthen your brand identity and prove that you’re an industry expert.
Did you find this article useful? Look around for more tips on how to harness the Internet to grow your business.