Need help in making your business stand out?
There are millions of small businesses today. That’s a lot to go up against, especially if you want to stay on top of your industry. You need every edge you can get if you don’t want your business to become lost among the many other businesses out there.
Creating a website is a great way for you to stay relevant. Most brands provide their customers with the means to do business online for their benefit. This isn’t enough, though, as you need successful website designs to make your business website noticeable enough.
Every business has a website for themselves today. You need to make your website pop if you want your business to have a chance of standing out. Read on to learn how you can do so with amazing website design.
1. Use the Best Website Builder for Your Business Model
Creating a successful website begins during its development. You notice that there are many website building platforms online for you to choose from. Wix, Squarespace, and WordPress are among the most popular ones today.
This doesn’t mean that you must choose only from those 3, though. Except for Wix, other platforms specialize in creating websites for specific business models. Shopify is a builder that’s better for building e-commerce websites because of the features available for you to use on your website while you build it.
Looking at the features of the builder will help you build your website. Know the best builder to create and design the best website for your business model. This will make it easier for you to implement features when updates arrive.
2. Ensure Visitors Can Navigate Your Website
Creating a website that people can navigate sounds basic, but most businesses cannot do this. Businesses do a great job of making their websites look amazing. Different tabs are present for customers to choose from, and they often blend well into the website’s landing page.
The only problem is that they do nothing besides looking great. Business websites have a knack of being non-functional. Drop-down tabs don’t drop and buttons don’t take the visitor anywhere.
This causes them to leave the website as soon as they find out about this. This leads to fewer conversions and can cause you to have fewer profits. This makes it important to ensure your website is functional.
This is also an important part of successful website designs for another reason. Doing this fixes your website, raising its SEO score. This will help your business rank higher on websites like Google or Bing.
3. Create an Engaging Landing Page
The landing page is the first thing visitors will see on your website. Think of this as your way of making a first impression with whoever visits your website. As you know, it’s always important to make a good first impression no matter what.
Creating an engaging landing page is a great way to do this with your website. One way to do this is to have custom typography greet your visitors. Typography allows you to use words to create engaging visuals.
Using the right colors and art styles will be enough to keep visitors interested in your website. It can even compel them to explore if you direct your graphic to a webpage.
You can also have a video landing page. This is when you have a short clip playing on the background of your website. This has many applications, such as telling people about your business and services.
4. Have Creative Bios for You and Your Employees
Visitors and potential customers will browse your website for information. They will gauge if your brand is worth doing business with based on the information they find. This is a good reason for you to make creative bios for you and your employees.
Creative bios are a great way to showcase the skills of your employees while engaging your readers. This also shows that your brand is one that is warm and welcoming. This can be an advantage depending on the industry you work in.
You can take it a step further and make a creative “About Us” page, too. It’s a great way to let people know about your history and services. Creating a great portfolio helps with this, too.
5. Have a Strong Social Media Presence
Having a strong presence on social media also helps you with website design. This is because most people access the internet to go on different social media platforms. This can become a gateway to your website if you know how to implement it in web design.
Start by having a noticeable presence on social media. Posting content and making announcements are often the right ways to do this. People will take notice soon enough and will follow your brand.
Your goal is to spread your influence on your chosen platform. You can do this by keeping your posts informative and your videos engaging. This also allows you to interact with potential customers via the comment section.
Having a strong social media presence is also great for inbound marketing. Check this guide here to find out more about inbound marketing and how it can help your business.
6. Use Artificial Intelligence to the Fullest
If you want your business to stand out, using the latest technologies is the best way to do so. People find websites with the latest features impressive. This also increases the chances of doing business with them.
Among the new features and technologies, artificial intelligence takes the cake. This is the most impressive and intuitive system for websites today.
They can help you in customer engagement as chatbots. You can also have them improve your website in the long run. Machine learning makes this possible and it can raise personalization for each customer.
Check Out These Successful Website Designs Today
Developing a website that stands out isn’t easy if you do nothing to help it pop out. Use these successful website designs to make your website noticeable today! Engage your customers and increase website traffic now!
Want to know more ways to make your business stand out? Check out our other articles for more guides today!