Are you looking for more ways to promote your business online?
Did you know that approximately 90% of marketers say their social media marketing tactics have increased exposure for their business, and 75% of them say their efforts have increased traffic?
In 2020 and beyond, all businesses should have a social media promotion strategy, not only to generate more leads but also to increase their online brand presence.
Here are some social media promotion tips to help you up your online game.
Tip 1: Choose The Right Place To Hang Out
If you were a rock musician, you wouldn’t go to an indie music festival and try to sell your latest single.
The same theory applies to your social media marketing.
In an ideal world, you know who your customer is, what things they like, what they do for fun, and their demographic qualities. Choosing your social media platforms for promotion should be all about where your ideal customer is.
For example, if your business sells to other businesses, LinkedIn is most likely a good place for you. Or, Twitter could be for you if you’re target market is under 50 years old.
Tip 2: Create Your Social Media Promotion Strategy
Your promotions will not run in isolation from the other content going onto your social media pages.
But, here’s the kicker:
Your social media promotion strategy and your content strategy will have separate goals.
Make sure that you have your goals in place for each strategy and that you cover who your audience is, what topics they’re interested in, what kind of content you already have and what you still need to create and which platforms you will be using.
Tip 3: Go For Storytelling
Human beings are suckers for a good story and a happy ending. We’re just hardwired that way.
Part of your social media promotion strategy should be dedicated to spreading your brand’s story. Storytelling is a great way to develop a connection emotionally with your audience.
Figure out ways for your videos, images, and other content to represent your brand in a positive way through telling stories of how you’ve reached where you are, who your brand is and snippets on team members, and more.
Tip 4: Manage Your Expectations
There are two important things to remember when managing your expectations:
- Some companies have a full-time pool of resources that they can dedicate to social media management and this is why you see them everywhere
- The more resources and time that you have available, the better results you will see
This is why it may be important to consider hiring a social media management company. Hiring an agency will also create accountability for your campaigns.
Tip 5: Regularity and Consistency
Your social media presence is no different from your real-life branding.
One of the most important aspects is the ease of recognition, your brand’s identity, and the remaining uniform to how your brand looks and behaves outside of the digital world.
Make sure you’re posting regularly, and make sure that your content speaks to who your brand is no matter where it’s being seen.
Find Social Media Promotion Success
Sometimes to start off, our social media promotion efforts are mostly trial and error.
If you don’t have a professional, trained individual taking charge of your social media management, then it’s important to remember this. Because ultimately, you’ll be figuring out what works on one platform and doesn’t work on another, simply because of different mediums and algorithms.
Want to know more about those algorithms? Simply type it in the search bar and find yourself in awe!