4 TikTok Marketing Ideas You Should Try for Your Business

Did you know that TikTok has over 1 billion users? If you are ready to level up your business and stand out against the competition, we recommend joining the TikTok bandwagon and working on your content.

We have put together this short guide to share our top TikTok marketing ideas. Read on to see how you can level up your TikTok marketing strategy.

1. Hashtags

One way to have your videos discovered is by using hashtags for your videos. Users actually rely on these hashtags to help catalog their videos so that users can search by subject. Using hashtags will help you get more followers that are looking for your type of content.

It will also help you get a bigger reach. The key is to not use the most popular generic hashtags that do not have anything to do with your video but to use relevant hashtags. One more thing to keep in mind is that this is not Instagram, so you don’t need to use 20+ hashtags on your posts. 

2. Influencers 

Another way to stand out is through TikTok influencer marketing. Take the time to build relationships with influencers that have a following with your target audience. These influencers have already put in the work to build up their reputation for the content that they share. 


The more engagement you have, the more TikTok will support your account. Take the time to comment on other people’s posts because it will help bring up your activity on your own page. Look for accounts that have the same target audience as you. 

When you are commenting on other posts, make sure they are meaningful rather than generic. Try to incorporate a question in the comment to encourage more interaction and increase conversation. 

Also, encourage others to comment on your posts. One of the best ways to do this is by asking questions. Try to post a mix of funny videos, relatable videos, and videos that tug at the heartstrings. 

4. Ads

There are three different types of ads available for you to choose from on the TikTok platform. You can choose brand takeover ads, which are a mix of GIFs, images, and video clips that will link to a hashtag challenge or a landing page. 

Hashtag challenge ads are another option. These are composed of a banner ad that takes the user to a page of rules and instructions for the featured challenge. Hashtag challenge ads are perfect when targeting specific consumers. 

The third option is in-feed native ads. These are more of a traditional ad, where you can add “order now” buttons and website links. You can also buy TikTok views to help increase your engagement and put your posts in front of more people. 

Ready to Try These TikTok Marketing Ideas?

Now that you have our top TikTok marketing ideas, you are ready to stand out against the competition. The TikTok marketing trend is not going anywhere at the moment because consumers can’t seem to get enough of these short creative videos. 

If this article helped you out, please feel free to keep browsing our website for more tips and tricks. 

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