Marketing forms an essential part of any business. Although you may already have a marketing strategy, the marketing realm will always change. Marketing is broader than what many business owners think.
As market trends change, you should adopt different types of marketing strategies. But which ones can best fit your business?
With growth-oriented marketing strategies, your company can be a success. Explained below are 15 techniques you can implement to market your business.
1. Paid Media Advertising as One of the Types of Marketing
Paid media ads offer you a practical solution to growing your business.
To launch the ads, you’ll require some capital. Such a strategy will translate to a significant ROI if properly executed.
Paid media ads include print ads, TV and radio commercial or paid social media posts. Before using this technique, set realistic goals for the performance of the ads.
Track the progress of ads you launched. If one form of paid media advertising fails, try a new one.
2. Word-Of-Mouth Advertising
People no longer need to speak face to face for this marketing technique to work. A client mentioning your product on a blog or social media post can help market your business.
Review sites can also help get the word out to potential customers. The reviews on these sites have to be positive for them to advertise your company.
3. Affinity Marketing and Co-Branding
Affinity marketing is among the marketing strategies that help you compete healthily.
The chances are that you share an audience with another business that sells products similar to yours.
With co-branding, you’ll partner with enterprises that share your interests and audiences. Since the enterprises aren’t your direct competitors, they won’t make loses from the deal.
Co-branding allows two ventures to gain access to each other’s audiences.
You may even co-develop products and sell them together. Such a technique helps you attract consumers and increase your sales revenue.
4. Affiliate Marketing
Affiliate marketing allows you to attract more customers.
Adopt this strategy by letting other people or ventures (affiliates) to market your business. Give them a commission for every sale they make for your company.
Consider offering each affiliate unique URLs to your product pages.
The links help you register sales to a specific affiliate as they make and earn commissions. You’ll get to drive sales and attract new audiences.
5. Cause Marketing
Nonprofit organizations currently partner with business to further their marketing strategies. Such a partnership allows your enterprise to motivate customers to donate to their communities.
Through cause marketing, you can link your company to a cause. Your cause can focus on giving clothes to homeless people or fighting a particular disease.
Cause marketing helps you reach consumers who care about personal values.
Choose a cause that represents or matches your brand. Your employees should be ready to support it too.
Visit the site to learn more about this marketing technique.
6. Search Engine Optimization (SEO)
SEO is among the marketing techniques that allow you to use keywords to market your products. You have various keyword options to choose when using this strategy.
Focus on those that are relevant to search engines and your targeted audiences. Use latent semantic indexing (LSI) keywords since they are a derivative of your primary keyword.
Search engines usually crawl through your site looking for new information. Consider updating your web pages with valuable content for them to rank well on search engines.
Incorporate both primary and LSI keywords in your blogs and product descriptions.
7. Search Engine Marketing (SEM)
Such a strategy helps you market content you expect to appear on search engines. SEM guarantees a higher ROI than SEO.
Use SEM as a means to get your content to the top positions on search engine results. To use this technique, optimize your site’s images and meta tags.
SEM is a form of paid advertising meant to increase online conversion rates. Your target audience includes people who rely on search engines to find products.
SEM providers expect you to bid for specific keywords. Your choice of keywords varies with your industry and products or services.
8. Social Media Marketing
Social media marketing is among the different types of marketing that rely on the Internet.
Value-rich posts on your social media pages help drive traffic to your product pages. Use social media platforms to foster brand awareness. Rely on them to attract loyal audiences too.
Develop a schedule for posting on social media. Take time editing and reviewing the content you want to display.
Incorporate videos, images, hashtags, and links in the posts to make them more engaging.
9. Direct Selling
Direct selling allows you to meet with clients outside your business premises. For it to work, be tactful as you convince the clients to buy your offerings.
Your sales staff should have outgoing personalities for them to engage with customers easily. The goal here is to make sales by getting customers excited about your products.
As your employees meet customers in person, your brand’s reputation may improve.
Ask them to discuss the possible impacts your services or products have on customers’ lives. They may even approach large gatherings of people to sell the items.
10. Contest Marketing
Contest marketing is one of the types of marketing strategies that require creativity.
You have to launch the right contests for people to participate. Use platforms such as social media to run the competitions. Consider setting awards or prices to appreciate the winners.
Such a technique helps increase traffic and conversion rates on your site. For instance, you may give the participants a free eBook after they complete a particular task.
Your contests should relate to your products and the targeted audience.
11. Employee Marketing
Your employees can be your brand ambassadors or potential customers.
Your company may give them discounts to use on certain services or products. They may talk about or share discounts with their friends or family members. If the deals are great, you’ll have other consumers seeking your offerings.
Employee marketing enables you to keep your workers motivated.
Use this technique to make your employees part of your company’s growth. They’ll be more willing to support your business and help it attain its desired goals.
12. B2B (Business-To-Business) Marketing
B2B marketing is a strategy that allows you to inform other businesses about your offerings. The technique may work if a company is making solutions suited to other firms.
Use professional language in your campaigns for your enterprise to sound credible.
You may employ the marketing techniques discussed in this guide in your B2B marketing strategy.
Take time learning the inner workings of companies you’re targeting. Know their decision makers and policy makers. Identify the problems they may be facing and market solutions that can solve them.
Contact representatives from these ventures regularly once they show interest in your products.
13. Storytelling
Through the art of storytelling, your business can capture the attention of potential customers.
Your narrations should have points of conflicts supported by strong characters. The story doesn’t have to be a feature film or novel for it to be captivating. Make it as short as one paragraph or one page.
Storytelling is among the few marketing techniques with an emotional impact. You can tell your audience about your company’s success story. You may narrate about one of your employees or customers’ experiences too.
Customers are likely to transact with your business if they can relate to your narration.
14. Networking Events
Networking events allow you to meet consumers in the real world. They give you an ideal platform for interacting with consumers who enjoy your online services.
Look for networking opportunities that are relevant to your niche and industry. Use social media and search engines to learn about upcoming events.
Consider attending networking events that are nearer to your place of business. Carry plenty of brochures and other materials that give an overview of your offerings.
When asked to speak, keep your speeches short and concise. Find creative ways of helping people before selling them an item.
15. Guest Posting
Guest posting is among the types of marketing strategies targeted to blog readers. Such a technique allows you to create content (a guest post) for another site.
You get to increase traffic on someone else’s blog with your guest post.
Your site’s traffic might increase too if you included a call to action (CTA) segment on the article.
In your CTA, request the readers to visit your product page or site. Including a link to your product page or “contact us” page may work too.
Guest posting allows you to attract new audiences from someone else’s platform.
Adopt Different Marketing Strategies to Grow Your Business Today
With knowledge of the various types of marketing techniques, choose one or more for your brand. Ensure that they resonate with your employees and audience. Use them to replace current strategies that seem ineffective.
Consider combining multiple marketing strategies for your enterprise to grow.
We’ve published lots of valuable content on how to grow your business through marketing. Check out this article on why content is king for SEO.