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Technology

5 Ways Marketing on Facebook Benefits Entrepreneurs

Advertising on Facebook is one of the cheapest ways to market your small business. Especially compared to television and print marketing.  Facebook benefits entrepreneurs in ways that marketers of the past could only dream of. Interested to see what your business stands to gain by marketing on Facebook? Continue reading to find out!  1. Reach […]

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Social Media

How to Build a Better Social Media Presence for Your Business

It’s no secret that social media has absolutely taken over the marketing world. With so much data out there on customer habits, brand preferences, and personal networks, marketers would be crazy not to take advantage of social media marketing. Here are a few astonishing stats to consider if you’re not convinced just yet: According to […]

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Technology

VPS vs Shared Hosting: What’s the Difference?

Just three years ago, about 50 percent of small business owners did not have a website. Fortunately, we’ve seen digital adoption grow significantly since 2016 which has brought people like you to a big question… “What kind of web hosting service should I opt into?” For the uninitiated, a web host is a third party that houses […]

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Technology

Get The Clicks: Great Design And Marketing Strategies To Increase Your Website Traffic

There are four things that every business owner needs to survive: food, water, shelter, and website traffic. Creating a sleek and easy-to-use website is a great first step but now you need customers’ attention other than close friends and your parents. But how do you do drive web traffic? Read on to find out. 1. […]

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Technology

What Is Web Hosting and How Does It Work? A Complete Beginner’s Guide

Did you know that there are over 1.24 billion websites worldwide? Having an online presence is crucial to your business’ sustainability. You have probably seen the influx of bloggers in recent years and wondered how it all works out. Web hosting is an online service that allows you to publish your website on their servers. […]

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Technology

Marketing Support System: 10 Ways That Customer Service Can Back up Your Marketing Efforts

It’s no secret that customers are the lifeline for your business’s profit margins. You might be surprised to learn, though, just how intertwined it can be with your marketing campaign.  Investing in long-term marketing support is the only way your brand can reach a wide consumer audience. You want to take advantage of every opportunity […]

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Marketing

Four Mistakes You Should Never Make With Your Blog

Starting a blog is no easy feat. There are several moving parts happening at once, and it can become easy to get lost in different features, blog ideas, website design, and marketing. As a business owner, these early stages are critical.  During your planning stages, it’s important to avoid critical mistakes when it comes to […]