Most websites in existence today are old, static html sites that have pretty much been sitting stagnet on the web for several years.
These are the websites that companies have either had some other developer build, or the business built it themselves using templates of some sorts.
The bad news for these sites is that when it comes to traffic and exposure on the web, freshly updated content and consistent activity is required.
The good news for these sites, and perhaps the one saving grace they now have, is that activity and “freshly updated content” is now possible through Facebook and the integration plugins they offer.
Facebook offers plugins that are very simple to integrate into your website, and once integrated, provide a way for your website to become “social”.
This means your website transforms from the old static html pages of the past, to a new, active site that becomes part of Facebook user’s wall streams.
Basically, with the integration of Facebook plugins, your website becomes a mini-social network within Facebook, and becomes part of the “social” web.
Here are some plugins I recommend:
1) Facebook’s “Like” button
Facebook has introduced a new “Like” button that is actually designed to replace the Facebook Share button.
Now, whenever someone clicks a “Like” button, not only is that activity shared with all of those person’s friends on Facebook, but a text box pops up after clicking “Like”, allowing a comment to be added.
Comments equal more content.
And the simple act of someone clicking “Like”, now distributes your website (the URL to that particular page of your site) throughout Facebook.
For example, if I were to click “Like” on your website, I will instantly be promoting your website to my 681 friends on Facebook.
2) Facebook’s Comment Box
Facebook just released a new commenting plugin that allows you to turn any webpage – regardless of how old and stagnet it is – into a mini social network.
You can see the comment box on my site right below this article.
The new Facebook comment box not only provides a way for visitors to your site to comment on your webpage, but each time someone comments, that comment is the equivalent of a wall update from that person.
And as you know, all wall updates you make on Facebook distribute out to all of your friends on Facebook.
The unique aspect of Facebook’s commenting plugin is that if anyone comments on the original comment, you now have what I call “conversation”.
And this conversation remains synced on both your website, and in all of the commenter’s wall streams.
So while people are commenting and engaging the “conversation” that was started from your webpage, a link pointing back to your website is continually being distributed throughout Facebook, potentially to 10′s of thousands of new people that probably have never even heard of your website before.
And this happens quickly, trust me.
So what other methods have you used to make your website more “social”, and where you’ve seen the results of driving more traffic and exposure to your website?