You would think that Facebook users are made up of the young, tech savvy crowd. But a study just released by iStrategyLabs tells a totally different story, and one where baby boomers who are flocking to Facebook in mass
Here’s an except from the report:
There has been a staggering increase in the number of 55+ users – with total growth of 513.7% in the last sixth months alone.
Another interesting stat in the report is the drop in high school students, college, and alumni:
high school students: – 16.5%
College: – 21.7%
Alumni – 15.9%
I find the college and alumni stas interesting because this is the original core demographics that launched Facebook’s popularity.
There is no question that baby boomers are flocking to the site, and it makes sense – people want to have an easy way to stay in touch with family and friends, and Facebook does that quite nicely.