Facebook Marketing Technology

New Share Options For Facebook Fan Pages

icon_facebookFacebook Fan Page Sharing Button

If you’re an admin to a Facebook Fan Page, you may have noticed a new sharing option next to the “Share” button on your wall.

This is a great new feature that I just noticed yesterday.  And also some people were asking about on our Facebook Fan Page as well.

Here’s some more information about this great new “customized share” button for your Facebook Fan Page!


This new “Customize” feature allows page admins to target their messages to a specific demographic and geographic audience.

A lot of Fan Pages have fans from all over the world.  However, that actual business might be local to a specific geographic area.  So now page admins have the ability to specify to whom their messages are sent to.

By default, the share option is set to everyone.  This is standard way messages have been sent from your Fan Page up to this point.

Now, if you want to send a message only to a select group of individuals, all you have to do is click the new options button, and then begin identifying your target audience:


When “Customize” is chosen, you will be allowed to filter your audience by country, state, city or language.


What’s amazing is that you can even target your audience by a specific language!

A lot of businesses have different products and services that are targeted to a specific nationality.  And the ability to send messages based on language allows you to tailor your marketing message to that demographic.

Facebook’s Desire To Help Businesses Engage Their Audience

The Internet is redefining itself into a purely social environment.

People are engaged in places on the web that are active, social, and dynamic.

And for a business, you have to find a way to get your marketing message into the social environment of the web.

This new custom sharing option for Facebook Fan Pages helps you achieve that goal!

As always, post any questions you may below and I’m happy to answer them :-)

4 replies on “New Share Options For Facebook Fan Pages”

Robert, noticed you are in Athens? I lived there for awhile, in Tallahassee now. Hey, thanks for pointing this new share feature out. I didn't notice it even though I comb through the FB features quite often. Hey, if you don't mind, what plugin are you using so that the "share" thing comes up on pictures in your post? I'd love to know.

Hi Lawton! Thanks so much for visiting and commenting… I really appreciate you stopping by.

The "share" element you are referring to is actually a custom Meebo integration.

You'll have to visit and submit your site for approval. Once they approve your site, they will help you with the integration.

Thank you again Lawton for visiting, and if you haven't already, I'd like to invite you to become a "Fan" on my Facebook Page. I'm always trying to share my best content and knowledge there as well.

You can become a fan at >>

Thanks again!

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