Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. … Stay hungry. Stay foolish.
I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. Humans came in with a rather unimpressive showing about a third of the way down the list….That didn’t look so good, but then someone at Scientific American had the insight to test the efficiency of lomotion for a man on a bicycle and a man on a bicycle blew the condor away.
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. That’s what a computer is to me: the computer is the most remarkable tool that we’ve ever come up with. It’s the equivalent of a bicycle for our minds.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Design is not just what it looks like and feels like. Design is how it works.
I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.
I want to put a ding in the universe.
Innovation distinguishes between a leader and a follower.
It is piracy, not overt online music stores, which is our main competitor.
It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
Which one of these Steve Job quotes is your favorite? Share more in the comments if you know of any more.