It is a time enterprises largely rely on various social media marketing programs. Indeed, besides the traditional piece-meal approach, businesses should soar to new horizons of marketing and promotional activities. The best way for this in the new world is to depend on social media campaigns. Since most of your potential customers are on various social media sites and on web as a whole, it is the easiest way to lead marketing campaigns. But several things need to be addressed while kicking off a social media marketing program. Here are a few tips, which will hugely help those who want to replace their piece-meal attitude towards marketing.
Define social goals
First of all, you should set your firm’s social goals. You should decide whether you want to get users speaking or want to collect their feedback to improve the company’s products. Only exact social goals will help a business set its policy in conversing with the social media communities. You should also plan whether you wish to share images, video clips and other forms of content to introduce your new product on social platforms. Altogether, each status upstate you make on a social networking site should come under the social goals.
Create a social style guide
Style guide is basically a book that shares the syntax, grammar, punctuation and language styles of a media outlet among its workers. A social style guide means a stylebook on the terms and policies that an employee in the company should take on social media sites. Having a perfect social style guide boosts the company’s character and identity. Creating a social style guide is one of the primary steps of social media marketing. In-house marketers should have a clear idea on the style, culture and nature of the firm before going to prepare a social style guide.
Add LinkedIn button on homepage
You may know that LinkedIn is a social network of professionals from various fields. It is a great thing that every business should have a clear policy on their employees’ LinkedIn presence. The company should tell its employees how to introduce the firm on their LinkedIn profiles and updates. More important thing is that business should use LinkedIn’s newly released widget dubbed the Company Follow button on its homepage. This way, visitors, which may be your customers, clients, job applicants and others can view the LinkedIn updates of the company or its top executives without leaving the home page.
Use Bufferapp to manage social media marketing
Without any doubt, Facebook, LinkedIn and Twitter are major social media marketing tools. All social marketers use these services to promote their products. Bufferapp, which is a new content management system, is a great way you can add content to all these sites. Different from TweetDeck and HootSuite, Bufferapp will help users automatically space the content. Another biggest benefit of Bufferapp is that it has an optional toolbar add-on, which will help users directly post from other websites like the ‘Pin’ button of Pinterest. In short, the Bufferapp is a nice service for those marketers who have less time to sit upon to tweet and update Facebook.
Churn out a better Facebook plan
Facebook is the world’s No. 1 social networking site with more than 800 million members. No social marketer can think of a social media campaign without the help of Facebook. Well, every business should spit out a rich Facebook plan. The most important thing to do with Facebook is to make sure you update the profile occasionally. Facebook status should be updated at least once in a working day. Your clients and customers often scour the firm’s official Facebook page for new updates. Don’t disappoint them anymore.
However, try to stagger your Facebook updates at different times in order to reach them to more readers. So as to grab the attention of customers, you can also add images of various functions in office and share them with the usual visitors. Open the comment columns up and invite your visitors to post their comments regarding the quality and shortcomings of the company’s services and policies. For everything, the business should have a clear Facebook policy, indeed. One of the best examples I checked bornrich.com.
In the period of internet and advanced social networking sites, brand promotion and product marketing are easy to do. The prospective customers of most businesses are already on the web. Then, what all the marketers have to do is to just connect them with the company, its products and services using various social marketing techniques and tools.