Before, when someone would say marketing, people would automatically think of colorful banners or TV commercials. Now, when you say marketing, you mean online branding, or automated ad tech. It is clear that our reality is getting absorbed by the digital one due to the many benefits that it brings.
But staying on the right track in such an uplifting and new climate, is not easy at all. Luckily, experts in the field have been through hell and back until they’ve reached great success and as a result, they decided to share bits of their wisdom to ease the path for new marketers and entrepreneurs.
“Your role is to sell, don’t let anything distract you from the sole purpose of advertising.” Advertising tycoon, David Ogilvy
The main point here is that when you advertise your product or service, make sure you explain it as simply and briefly as possible, because time is money and customers get distracted easily. If you put too much time into making your speech creative and surprising, double-check that it is not detrimental to a sale.
Or as Fuel Online puts it: “No fluff, no BS, you have to get straight to the chase and let qualitative results speak for themselves.”
“If it takes the kid at Domino’s 19 rings before he answers the phone, make sure your pizza shop answers on the first ring.” – PR Legend, Michale Levine
The key element to take out of this, is that competition can save you, more than it can bury you.
As a chief marketing officer, you cannot omit who you are up against and where you rank. These elements are crucial in defining a company’s chance of survival, because it opens up an opportunity for you to re-analyze your strategy, and better your products or services.
Once you do some research and identify what your industry is lacking, you can be the first to provide what is missing.
“The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications.” – Renowned businessman, Peter F. Drucker
Embracing the online world positively impacts the financial part of any company. Advertising online is one of the most cost-effective methods of marketing because marketers are able to create, deliver and execute an online marketing campaign to a variety of viewers, and the budget is affordable.
Moreover, if you want to explore this path on your own, your options are: social media advertising (Facebook, Twitter, Instagram), content media marketing (get mentioned in various publications), email marketing, and many more.
“I can’t imagine my life without marketing automation. It’s a no brainer. To me, the fact that so many companies don’t have it, is amazing.” – VP of Papersave, Holly Condon
On average, 51% of companies are currently using Marketing automation. But what is it?
Simply put, it is a software that exists with the goal of computerizing marketing actions. In a marketing campaign, there are many departments that have to do repetitive tasks, some related to emails, social media, and other website actions. By automating all these processes, the advertising team is enabled to focus on what they do best: bringing new costumers and increasing sales.
All in all, marketing nowadays is a mix of tactics, technology, new trends and most of all, customer engagement. Any business that wants to survive this competitive ecosystem, never neglects how clients have transformed along with the digital rise.
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