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Marketing

3 Tips for Writing Effective SEO Articles

Do you remember the days before the internet? Did you attend school in the era of paper dictionaries and encyclopedias? While in college, did you find yourself in the school library on evenings and weekends pulling books off the shelves as you researched topics for a term paper? What a convenience it is to be […]

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Business

5 Video Content Types Essential to Your Digital Marketing Strategy

To engage an audience, you need to create compelling content. Impactful posts and articles used to be the way this was done, but marketing is changing. Posting interesting written content no longer holds the value it used to, with many businesses now turning to other types of content. The inclusion of video in digital marketing […]

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Business

Why Your Dispensary Needs to Form SOPs Right Now

When you started your dispensary business, you had one store and a few employees to manage. As your store became busier and you hired more employees, you probably started to realize that you needed to streamline and standardize your methods. This is why you should implement SOPs as soon as possible.  What is a SOP? […]

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Business

8 Tips on How to Name an Online Business That Will Thrive

Naming an online business can be a challenge. If you choose wrong, it can make it difficult to get the traffic you need to thrive. No matter how much Internet marketing you utilize, you still need word-of-mouth marketing. Some of your best customers may come as a result of other customers talking about how great […]

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Marketing

How eBooks Can Lead to More Sales

The ability to publish and distribute books through digital means has opened up a whole new world to people who want to share a message. Electronic books or ebooks are a wonderful marketing tool for businesses. You can create amazing content that your target market craves and use that to draw in leads and boost […]

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Business

What Makes Content Such a Powerful Online Marketing Tool?

Content marketing is one of the most common methods you can use to build your brand and attract high-quality traffic to your site. While the model is proven, some people may still not understand what makes content marketing so great and what makes it better than other options.  Royalty-free image It’s completely understandable when you […]

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Business

How To Name and Advertise Your New Brick-and-Mortar Business

If you want to open a brick-and-mortar business, it might seem strange to think about building an online presence for your store at the same time. However, if your business has a street address, but no web address, your company isn’t available where most of your potential customers are—online. Trying to come up with a […]