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Marketing

How eBooks Can Lead to More Sales

The ability to publish and distribute books through digital means has opened up a whole new world to people who want to share a message. Electronic books or ebooks are a wonderful marketing tool for businesses. You can create amazing content that your target market craves and use that to draw in leads and boost […]

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Business

What Makes Content Such a Powerful Online Marketing Tool?

Content marketing is one of the most common methods you can use to build your brand and attract high-quality traffic to your site. While the model is proven, some people may still not understand what makes content marketing so great and what makes it better than other options.  Royalty-free image It’s completely understandable when you […]

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Business

How To Name and Advertise Your New Brick-and-Mortar Business

If you want to open a brick-and-mortar business, it might seem strange to think about building an online presence for your store at the same time. However, if your business has a street address, but no web address, your company isn’t available where most of your potential customers are—online. Trying to come up with a […]

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Marketing

Marketing 101: 5 Tips to Implement Right Away

Seven seconds. That’s roughly all the time you have to make a great first impression. No pressure at all! (Actually, a lot of pressure.) With those odds stacked against you as a solo entrepreneur or a small business owner, it’s tempting to put all your eggs in one marketing basket. But that’s the thing about […]

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Marketing

Considering Rebranding Your Business? Here Are 3 Things You Have to Know First

There are many reasons why you may consider rebranding your business. The focus of your business may have changed, and your branding needs to change to reflect that. Your customer demographics may have changed too, or you may need to rebrand to remain relevant to your target customer base. Rebranding may also be necessary to […]

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Business

How to Create an All-Inclusive Digital Marketing Strategy

Digital marketing has become more important than ever. Traditional marketing techniques can still have a positive impact but doesn’t have the impact of digital marketing. Digital marketing can be confusing to those without a marketing background due to the variety of areas that need to be covered. A great content marketing campaign without social media […]

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Business

3 Great Ways To Speed Up Your Workflow

Software development is an exciting field with a lot of opportunities, but with opportunity comes pressure. Whether it’s the pressure to perform creatively, quickly, or both, it’s there, from crunch to deadlines to expectations for the next big pitch. Managing your workflow and staying sane in this environment comes down to figuring out where you […]