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Business

How to Create an All-Inclusive Digital Marketing Strategy

Digital marketing has become more important than ever. Traditional marketing techniques can still have a positive impact but doesn’t have the impact of digital marketing. Digital marketing can be confusing to those without a marketing background due to the variety of areas that need to be covered. A great content marketing campaign without social media […]

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Business

3 Great Ways To Speed Up Your Workflow

Software development is an exciting field with a lot of opportunities, but with opportunity comes pressure. Whether it’s the pressure to perform creatively, quickly, or both, it’s there, from crunch to deadlines to expectations for the next big pitch. Managing your workflow and staying sane in this environment comes down to figuring out where you […]

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Marketing

Importance of Marketing for Brands

A brand is a culmination of all intangible feelings and thoughts that come to a customer’s mind when they come into contact with your business. Branding is essential in making memorable impressions, informing customers of what to expect from your products, and distinguishing your products and services from your competitors.  Your brand is built to […]

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Business

Grow and Improve by Using Business Intelligence

Imagine the frustration of spending hundreds of millions of dollars developing the perfect driverless car and then having the prototype totaled in a head-on crash because faulty mapping sent it the wrong way down a one-way street. That’s what businesses face when they compile volumes of data from daily operations and then don’t get the […]

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Business

Top Ways a PR Firm Can Grow Your Business

Small businesses generally do not have the resources or time to do all their own market research and effective marketing. These tasks end up often on the back burner instead of out front ready to launch. When a business doesn’t focus on marketing, they have a harder time growing and expanding. Using a public relations […]

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Social Media

What You Need to Know About SEO as a Social Media Manager

Social media platforms are increasingly crucial to the success of businesses today. As a social media manager; have to create, schedule, and share content on social media to trigger engagement. Of course, there is a lot you already know about optimizing social media as a manager, but there is no end to learning. SEO is […]

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Business

Leadership Tips for Small Businesses

Starting a business can be extremely intimidating. There are so many different factors to balance, from first idea and conception (choosing logo fonts for a graphic design startup or sifting through potential shoe store names, for example) to funding and execution. Once a small business is up and running, though, new challenges appear in sustaining a […]