There is a need for digital marketing like never before with nearly all industries being impacted. Failure to do digital marketing in a niche like that of personal injury attorneys can spell disaster for a law firm. People no long go to the phone book to find things but rather use the much easier task of looking it up on a search engine. Failure to have your local business even rank for relevant terms during a local search can be a huge hit to a business. Getting the company to the first page for the term can lead to increased number of customers as people rarely goes passed the first page if what they need is found on the first. The following are ways that you can save money on digital marketing which often can have issues with staying on budget.
Find Reliable Freelance Writers
TheMoneyAlert.com notes the usefulness of freelancers as at times they can save a company an immense amount of money. Freelance writers are no different as the reliable high quality writers will be much cheaper than hiring this type of writer in-house when benefits as well as PTO is calculated. The most important thing is that the writers understand the importance of deadlines as publishers and the editorial calendar of the blog depends on it. Go to a freelancer platform and pick out those freelance writers that have the qualities in their reviews that you would want to work with. Specialists on niche topics like that of medical writers or those experts on products like waterproof dog car seat covers are going to cost more. The more niche a writer is the more likely it is that they will charge more due to being highly in demand.
Build An Outreach Team For Backlinks
Building a team for outreach for backlinks can be done by the freelance writers if they already have relationships. This outreach team can help identify and build links on relevant sites thus boosting search engine rankings. There are freelancers that do this as well as companies that offer these services. Often times it can be cheaper to outsource this as building a team does not guarantee that they will build a certain number of links per hour paid. Companies and freelancers at times only charge per link which makes it easier to budget for.
Find An Influencer To Partner With
Influencer marketing can be quite effective if the influencer has built a community of followers that trusts them and what they endorse. This could be a blogger or someone that has gained a following in a specific niche. Test out a few influencers that are in line with what your brand stands for then track ROI. You might find that an influencer with thousands of extra followers does not deliver the leads or traffic expected.
Social Media Can Also Act As Customer Service
The social media team can schedule out content for the month as well as write current event content. The rest of the time engaging with followers as well as sharing company content should be the bulk of the work done. Analyzing which posts do better is great but the customer service aspect is also intriguing. The social media team can calm down an angry customer and retain their business. Followers will also see the dedication to service and possibly will become a customer due to this as well.
The next company digital marketing campaign does not need to break the bank. Consider the above tactics if you want to stay within budget and deliver the results everyone will be happy with.