Marketing Search Engine Optimization

Let’s Understand Thin Content In Search Engine Optimization

Modern search engine optimization revolves around high quality content. No matter how we look at things, content is vital for the success of any single website in the entire world. Unfortunately, way too many businesses make the mistake of adding any low quality content that appears. This leads to what is known as thin content, which is a pretty serious problem in the eyes of Google.

Thin content practically means that the content present on a website is not seen as high enough quality for the search engine. When you are hit by a thin content penalty, the penalization is a really serious one. It does not appear simply because there is one article that is of low quality. It practically means that most of the content on a website is low quality.

What Is High Quality Content?

In order to avoid thin content penalties, you need to publish high quality content. This is not as difficult as you might think. The idea is always to offer really good content that will offer value to the viewer.

The very best possible content is the one that answers questions. You can talk about a topic or you can simply refer to something else. No matter the topic that you discuss, what is really important is to cover it as much as possible.

For instance, if you want to write about something plumbing related, as you can see on Fix It Right Plumbing and similar sites. You would obviously want to write an article about different types of tools used in plumbing. Simply mentioning them is not enough. You need to talk about the tools and discuss various different details that are about them. Basically, you need to write absolutely everything about those tools. This is what is going to help you to write the best possible content for a plumbing blog.

What To Do When A Thin Content Penalty Appears

For starters, be sure that the penalty affects just a part of the website. If the entire site is affected, you need to start making modifications to absolutely all site pages. This is much more important than what you might initially think. When the penalty only affects some specific pages, Google tells you what the pages are. This is something that is vital for the evolution of the website. Solving only problems on those pages is all that has to be done.

Solving the thin content issue is normally all about doing one of two things:

  • You add content so that the page becomes valuable.
  • You delete the page.

If you decide to delete the page, you need to be sure that the website still has high quality content on it. If this is not the case, Google will just dismiss the entire site and it is a certainty that a thin content penalty will be decided for its entirety.

If you feel that you cannot properly take care of the thin content penalty, look for SEO specialists that can get it done for you.

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