Did you know that there are almost 28 million small businesses across the United States? So as a small business owner of an ecommerce store, how can you withstand all that competition?
Well, there are many things you can do. And one of the best options is to focus on your search engine optimization (SEO) tactics.
But if you’re like most people, it can seem a little daunting. However, don’t worry any longer. We’ve outlined 3 key things you can do to become an ecommerce SEO expert.
1. Optimize Your Titles and Descriptions
First and foremost, it’s important to optimize the titles and descriptions throughout all of your pages. This is an SEO fundamental.
These are the pieces of content that tell both Google and page visitors what your pages are about. The title is what displays as the main text in Google search results as well as in the header bar in the web browser.
The description is what shows up as the body copy in the Google results. Both are important in improving click-through rate as well as improving your search engine rankings.
2. Ecommerce SEO Expert Pro Tip: Put Your Products in Categories
Next, when it comes to ecommerce SEO, be sure to organize your products well. A core part of SEO is having a unique keyword for each page.
So if you have more than one page competing for the same keyword, you are actually fighting for the same traffic, and cannibalizing your efforts. That’s why you should organize your products in similar categories, like Winc has done.
Then, all you have to do is create one page for each category. This makes your website more organized and will improve your SEO rankings as well. Talk about a win-win.
3. Optimize Your Images
Images are an important part of any ecommerce website. Since people are buying your product online, without being able to see or touch them, it’s crucial that your product imagery is exceptional.
To do, make sure you do the following:
- Save your images as a JPEG or PNG
- Pick the right dimensions to avoid slow loading times
- Be sure to have images shot from multiple angles and include a zoom feature
Also be sure your images are super crisp and not blurry. Often, it’s worth investing in professional photography. People will trust your company much more if the photos seem professional.
If you do these things, your images will help you sell more product than ever before. This is one of the biggest things you can to do increase your online sales.
There you have it: 3 tips to help you become an ecommerce SEO expert. Try implementing them in your business today. The sooner you start, the sooner you’ll begin to see results.
Have questions or want to learn more? Contact our team of experts today. We’re happy to help you on your SEO journey.