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How the Internet and Social Media can Help Shape Your Business

In this day and age, it’s hard to imagine a business that can perform its operations efficiently without internet. LTE technology and high-speed broadband have transformed the way we do business and helped millions of companies grow and attract customers in the process. Internet and social media are now more important than ever for businesses. So if you aren’t already online, take a look at what it could do for your business.

Customers are Buying Things Online

People are now buying online – a lot. In fact, research shows that 81 percent of consumers search for a product they’re interested in online before actually buying it. And 55 percent of purchases occur within an hour of a customer’s initial search. What does this mean? Well if you don’t have a website, you’re missing out on a lot of potential customers and a chance to increase your sales.

Purchasing is just one area of the internet that you should focus on. Keeping your customers happy with your product or service and gaining positive reviews is another important task. A survey has shown that 88 percent of consumers put their trust in the reviews of other people. So if you don’t have any reviews online about your product or service you could be losing potential buyers.

Social Media Marketing

90 percent of all marketers say that their business exposure has increased thanks to social media. At this point, it’s imperative for all businesses to have a strong social media presence. The reason – social media platforms are where customers are most active. Facebook, Instagram, YouTube, and Twitter are all platforms where you can find your ideal customers and reach out to them with your offers.

One of the main benefits of using social media for marketing is that it can drive targeted traffic. With Facebook Ads, you can target specific customers based on age, demographics, and interests, etc. Another great benefit of social media marketing is that it can provide social proof to your audience which may increase your conversion rates. In simple terms, social proof means that people do what others do or they believe what others like to believe. You can use different activities on social media as social proof. For example, if someone comments on your Facebook posts praising the product of your company, you can use it. If someone tweets about your company, you can post it on your other social media platforms as social proof.

Final Thoughts

We can go on and on about the potential of the internet and social media and how important it is for your business. But, we’re sure you get the idea from what we’ve discussed already. In a nutshell, if you want to excel in the business landscape, it’s imperative that you get online, find the right internet plan for your business needs.

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