Trying to make some money by writing online isn’t always easy.
But one of the best ways to do so is to incorporate SEO (search engine optimization) into your blog writing. In fact, most online writing jobs will involve some sort of SEO writing.
In a nutshell, SEO writing is about speaking the abstruse jargon of search engines—primarily Google, of course. So here are some tips about how to use SEO in freelance writing jobs online to make that geetis.
1. Use Keywords Often
SEO is all about keywords.
So that means incorporating SEO keywords into all aspects of your blog writing. That includes in headers, calls-to-action, and interspersed throughout your post.
That said, don’t overdo it. Naturally incorporate the keywords, and don’t make it too obvious.
2. Link to Important Websites
Linking is an important part of SEO writing.
Ensure that you sprinkle your writing with links to relevant websites of high standing and good reputation. This signals that your blog is backed with good research and helps with its search engine ranking.
3. Link Back to Your Website Too
And while you’re linking, don’t forget to link to other posts and pages on your website.
This is important because it keeps visitors on your site, which is always a good thing. It also lets the search engine algorithms build up a more precise internal map of your site, helping to boost its rankings.
4. Answer Questions
If you want to make money writing online, it’s important to target your audience and supply them with the information they want.
Search engines are there to answer questions. So craft your writing to answer the kinds of questions your audience is asking.
5. Don’t Overlook Headings
Think of headers as a summary of your blog post.
Search engines scan your headers to get the gist of your writing. So infuse your headers with appropriate keywords that accurately summarize your post. This will help boost the Google rankings of your post.
Bonus Tips for Writing Online With SEO
The above tips will help you make money writing online. Follow them, and you can begin to turn your SEO writing into something lucrative.
Let’s look at a few bonus tips to supercharge your online writing even further:
Write Scannable Posts
Ensure that your writing is tight and concise. That means breaking it up into multiple paragraphs of only two or three short sentences, which are less daunting to prospective readers.
Use Meta Descriptions
Write short, snappy, interesting meta descriptions, using keywords, to help elevate your search engine rankings.
Aim for a Featured Snippet
Try to take advantage of Google’s Featured Snippets by writing short, actionable lists that directly answer readers’ questions.
Look for the Most Effective Keywords
Don’t only use the most obvious keywords. Do some extra research to discover the specific keywords that your target audience is using.
Make Money Writing Online With These Tips
The bottom line is that to make money writing online involves a great deal of trial and error. But if you employ these tips, and then hone your writing through continued experience, you’ll be well on the way to becoming an SEO superstar.
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