Are you wondering what SEO is and how it can help your business?
Search engine optimization is key for any business with an online presence, and don’t forget, all businesses should be online. Not implementing SEO is like turning the lights off in your shop and wondering why customers don’t come in.
SEO is simply making your website visible on search engines like Google where over 3.5 billion searches are processed every day. That’s a lot of potential customers you need to be targeting.
In this article, we’ll break down the 3 biggest benefits of SEO to your small business.
Read on for more information.
1. Attract More Customers
The main reason for SEO is always to reach more people and convert them into customers.
As we mentioned before, Google processes billions of searches a day. Fair enough, not all those searches are related to your business. However, even if only 1% were, that’s a huge amount of people looking for your services.
By practicing SEO and having a great strategy, you can get your website in front of these people. This will result in increased clicks to your website, more inquiries, and finally sales.
2. Establish a User-Friendly Website
If you can attract more people to your website then that’s fantastic. Not only will they be able to learn about your business, but they’ll also discover your products and services.
However, you getting in front of people is still not enough. You may have the greatest product in your sector, but if your website isn’t user-friendly, you won’t sell it.
Due to the number of choices people have nowadays, their expectations have gone up. They want a stress-free online experience. This includes fast loading page time and a website that is easy to navigate.
If your website is slow and a mess, they’ll soon click off and you will drop through the rankings. Whatever you do, don’t make this mistake.
Optimize your website so it’s user-friendly and easy to navigate. You should also focus a lot on mobile optimization due to the high amount of people browsing on cell phones.
3. Beat Your Competitors
Having the number one spot on Google for a high-value search term can be like winning the lottery. Most people click on the first 3 results and hardly anyone ever clicks on the second page.
If you can practice great SEO then you’ll have a high chance of landing that number one spot. This means you’ll be above your competitors and landing new customers.
Finally, if you’re a tour operator who needs help, see SEO for tour operators to receive expert guidance.
SEO Benefits for Small Businesses
We hope you have enjoyed our article and now understand how SEO can help your small business.
As you can see, SEO has enormous benefits and should not be overlooked. By not practicing SEO, you limit your business potential and put yourself in financial danger.
Check out our blog for more awesome advertising and marketing techniques.