The favorite cartoonist of many was mostly a self-taught artist that did not waste any time when his career was in question.

In 1836, being just 16 years old, young John Tenniel has already submitted his first oil painting to the exhibition at the Society of British Arts.

He was much loved and respected by his colleagues, while some people disliked his desire to work on a political drawing for the Punch magazine.

Sir John Tenniel’s Work with Lewis Carroll

As we all know, Sir John Tenniel was best known for his work with the famous writer Lewis Carroll on illustrating the characters from his famous novel, Alice’s Adventures in Wonderland.

The book with illustrations was released only a year after that faithful collaboration, and in 1865, the cartoonist started taking credits for the great done job on bringing the characters from the novel to life.

Since then, many generations have grown up watching those same drawings of the funny characters, that are specifically drown up to today.

After the great success of Alice’s Adventures in Wonderland, John Tenniel has continued working closely with Lewis Carroll, and in 1871, the duo made has published another interesting novel by the name Through the Looking Glass.

After the great success of these two illustrated novels, the cartoonist was given a title of knighthood, so he, later on, became Sir John Tenniel by the name we still know of him today.

After receiving a great glory from illustrating these two novels, he refused to do the job of cartoonist again for illustrated novels and has returned to work as a political cartoonist for the Punch magazine once again.

Being such a talented illustrator also brought fame to his drawing style, in which he only used a pen and a paper with the help of oil touches in some points of his drawings.

Having photographic memory was what recommended him to Lewis Carroll, and certainly is the reason for his spectacular drawings.

Up to today, Sir John Tenniel remains remembered by the new generations, since his works of art and illustrations for the novels he did will remain as a cultural wealth for many generations to come.

What does 100% efficient means? First, is important you to know that all of these solutions are having the best return of investment. Second, we included only solutions that are doing a super job for you.

You will find many solutions from different industries: WordPress support, a super way to make secure payments, a new but super powerful real-time task management tool, website builders, WordPress themes and plugins, and much more.

Let’s start.

1. Taskade – Real-time task management tool

Working remote is a huge thing that many people and companies do. Why? As an employee, you can work with any company from the whole world, you can get paid very well, you can do the work from home or whatever else place you want, and more.

As a company, you can hire the best employees from the world, not the best from your location.

Hiring remote people is what many new and especially technology companies do with great success. That is why many of them advance rapidly and become giants in their industries.

But how can team members collaborate when each of them is so far away, and in a different time zone? The answer is Taskade, an all-in-one collaboration tool that combine all the benefits from its competitors: Asana, Trello, Google Docs, and Slack.

Taskade is free to use, it works both for real-time and asynchronous communication, it comes loaded with hundreds of templates that you can use or fully edit, it works perfectly on Web, iOS, Android, Chrome, Firefox, PC, and Mac, and even more.

You can easily create your own workspace by adding blocks, dragging and dropping elements, adding smiley faces, and tag. On each workspace you have cool features: audio and video calls, file sharing, you can share the workspace with your team members or work alone, and other cool things.

The design of Taskade is super minimalist, and the interface acts lighting fast and it is easy to use.

Taskade will heavily boost productivity among your teams and company.

Start using Taskade today.

2. Privacy

We shop online for almost everything – WordPress themes, plugins, monthly subscriptions for website builders, invoicing software, time-tracking and collaboration tools, and much more. It is very difficult to feel confident that your credit card is safe when you give your financial info to so many websites.

To be 100% secure when shopping online, you can simply use Privacy and their virtual cards. Privacy is free to get started, and it comes with layers of security features that will not only keep your financial information secure, but also provide management benefits for all of your tools.

You use the virtual card exactly as your bank card, but at checkout, Privacy will generate random numbers that mask your real card information. Should you suspect a fraud or should a merchant get breached, you can simply close the card yourself without needing to jump through any service hoops. Your bank account is safe. And all of those free trials you always forget to cancel? Use Privacy’s single-use cards that you can close immediately after you sign-up so you never get charged for the next month.

Protect your money with Privacy, it is simple and free to get started.

3. WhatFontIs – The Best Font Finder Tool

Nobody has enough fonts for their projects, this is what any professional designer can tell you right away. And it is true, each design should be carefully matched with the right font.

To have as many fonts as possible, you should take a picture of all the fonts you like when you browse the internet, and then upload them to WhatFontIs – the best font finder tool – to identify them. It is free to use and it works excellent.

WhatFontIs has over 600k indexed fonts, it is the only system the identifies both free and paid fonts, and it works with all font foundries, including Google fonts.

The powerful AI will quickly identify the font from your picture, giving you all the info, you are looking for: the name of the font, the price, and the link from where you can download it.

Use WhatFontIs and never let a font to escape you.

4. Total Theme

There are tons of WordPress themes on the market but how many are awesome in terms of design, functionalities, what is in the package, setup, and so on?

Total Theme is that WordPress theme that you will never stop using it. It has over 40 professional demos that you can install with one-click, a brilliant drag-and-drop builder, tons of styling options, and builder modules, and much more. Total Theme is loaded with 4 premium plugins that will help you a lot: the famous Visual Page Builder, Templatera, Slider Revolution, and LayerSlider.

With Total Theme you can build high-converting and pixel-perfect websites from scratch, or by quickly editing one of the included themes. You decide, it takes only a couple of minutes for any way you choose.

Use Total Theme

5. Online Photo Editor

Are you looking for an online photo editor like Photoshop? Look no further since the Appy Pie photo editor is here. Free of cost and with the coolest features you could ask for. It does not matter how good you are as a photographer; it also does not matter how expensive your cell phone or DSLR is. Before you upload your pictures to Facebook and Instagram, every photo could do with a bit of retouching. That is why the best free photo editor online takes away all the flaws of your image at the click of a button.

Make your selfies more gorgeous and pictures of your vacation more fun by using the Appy Pie, free online photo editor.

6. Codester

Codester is the favorite marketplace for designers and developers that are looking to buy thousands of premium PHP scripts, codes, themes, plugins, and much more.

If you are looking to get an additional income, sell your items via Codester, they are not requesting exclusivity over your products.

7. Dr. Link Check

Dr. Link Check is the most popular, easy to use, and fastest broken link checker for your website. Write down your website URL and the platform will quickly scan your website and send you a detailed report of broken links.

Get rid of broken links, nobody likes them.

8. Bonsai Contracts for Design & Developers

With Bonsai you can generate web design contracts, you can generate invoices from proposals and contracts, you can manage customers, expenses, payments, and much more.

Bonsai is the preferred suite of software dedicated entirely to freelancers, with over 100,000 happy users.

Use Bonsai for free.

9. Free website builder

Mobirise is a free website builder that you can use with 0 skills and 0 experience.

This complete package will help you quickly create gorgeous websites in minutes. Start from scratch using the drag-and-drop builder and the tons of included elements, or edit one of the included 2,500+ templates. Both ways are fast and easy.

Create new websites with Mobirise.

10. Affordable design to code web development service

Goodie has huge experience in the market, being a very popular web development service for designers and for business owners that need simple WordPress websites, 1-10 page websites, 99 designs or similar, email templates, and much more.

Get in touch with Goodie experts.

11. Astra Theme – Elementor Templates

Astra will supercharge your Elementor website with 100 free and premium themes. Make your website stand out of the crowd and win over your competition.

It is simple, just use Astra.

12. Landing pages

MailMunch is a powerful landing page builder that you can use to create any kind of landing or squeeze page, with 0 experience and 0 coding skills.

Use the beautiful landing page templates and the drag-and-drop builder to create landing pages that will increase your website conversions by up to 400%.

Start creating landing pages with MailMunch, it takes only a couple of minutes.

13. Email Template Builder

Unlayer is the leading email template and page builder for SaaS that you can quickly embed on your website and let your visitors to create landing pages and emails that convert.

They will find included a super-fast and clean interface, tons of gorgeous templates and elements, and a simple to use drag-and-drop builder.

See how it works.

14. Schema Pro

Forget the times when it was complicated to add markups to all your website pages.

Now, by using Schema Pro, all the markups will be automatically added in seconds, to the selected pages.

Make your website rank higher in search engines, it is efficient and easy.

15. Rank Math SEO

Rank Math is the fastest growing WordPress SEO plugin, being extremely efficient and free to use.

Configure it in just a few minutes and most of your website’s SEO will automatic and the rest of it is easy as a pie.

16. WordPress gallery plugin

Imagely is providing you a complete package of Photography WordPress themes and plugins, including the famous NextGEN Gallery plugin that is used by millions of people.

All these themes look fantastic and it will help you create photography websites that convert and engage your audience.

These themes support automated print fulfillment.

17. Zapier Mastery Learn how to automate your business to create more free time

If you are constantly busy and you feel that many tasks could be automate but you don’t know how, Zapier Mastery is the right course for you.

Learn from an automation engineer how you can automate your business to create more free time. The course looks great and it is useful for both you and your staff.

Check it.

18. WordPress photography themes

Even if your photos are among the best in the world, you still need a powerful WordPress website to showcase them.

Photocrati builds the very best photography WordPress themes on the market, by closely working together with professional photographers. They understood perfectly what you need, that is why they succeed building top-quality themes for this industry.

Use these photography WordPress themes to create gorgeous website on which you will display stunning galleries and sell images (they support automated print fulfillment).

19. The #1 WordPress Knowledge Base Theme

Looking for a solution so you can limit hiring new support staff?

By using KnowAll, the leading knowledge base theme for WordPress, you can quickly implement a FAQ section that your existing customers will appreciate and they will stop contacting your support staff for small things.

20. Simplest website builder

8b is the simplest and fastest website builder on the market. It doesn’t take over a few minutes to build a fully customized website that look great. And you don’t need any coding or special skills.

Create your website now with 8b.

21. Event WordPress themes

Event WordPress themes are a special niche where ShowThemes is the best.

They worked a lot to be the leading supplier for this niche. First, they understood from event professionals what is needed, and after they’ve got the best designers and developers in the world.

Check these WordPress event themes.

22. Real Estate WordPress Themes

Tesla Themes created powerful, SEO-friendly, pixel-perfect, and lightning-fast real-estate WordPress themes. All of them are fully responsive, looking great on all devices, and come with premium support, which is super-friendly and quick in solving any issues you may have.

All these real-estate themes are WooCommerce ready.

23. uKit

Today, in 2020 it is important to have a website and te look good on both PCs and mobile devices. uKit visual editor allows you to adjust your website to fit perfectly on any device. It does not require any coding or technical knowledge to do – so how about give it a try? 14-day trial is available for free.

24. Marketables – A Resource Marketplace

Marketables is a two-directions platform. As a customer, you can find gorgeous landing pages, email templates, banners and covers and use them in your marketing campaigns straight away.

As a graphic designer who creates such assets, you can add your products on Marketables and get paid for every download of your templates.

Sign up and become a part of Marketables!

25. stepFORM

If you are thinking of attracting your audience with conversational forms, quizzes or surveys, and increasing conversion rate and behavioral metrics, stepFORM is the surefire solution. No coding skills needed. Just drag and drop the elements and enjoy both the process and the outcome. Set up your Logic Jumps, configure CSS properties, connect PayPal or Wallet One. Take advantage of all stepFORM features now. Free!

26. LogoAI

With LogoAI, anybody can easily create a logo design, without spending fortunes and without having any special skills or experience.

Write your company name, add a slogan if needed, and you are good to go. LogoAI will quickly show you hundreds of logo designs to choose from.

Try LogoAI, the results are extremely good.

27. WordPressToWix.PRO

Safe and smooth website migration is frequently impossible without a knowledgeable and professional team. WordPressToWix.PRO is a trusted team of website developers users may contact, when deciding to switch from WordPress to Wix. The service can boast over three years of experience in website migration as well as hundreds of successfully transferred projects. They thoroughly explore all the aspects and characteristics of the project, which is under transfer to ensure the best result. 

28. actiTIME

actiTIME helps thousands of companies – from startups, non-profits and family businesses to Fortune 500 organizations – in their daily operations.

Use it for time tracking, scope management, accurate billing, and much more.

Try it all actiTIME features for free in the 30-day trial, no credit card is required.

29. uSocial

uSocial is a platform dealing with social media buttons such as Like and Share buttons for a website. The user-friendly interface lets you build the buttons in one go. You can also enable hover effects and an eye-catcher to grab people’s attention. And the Get More Visitors tool will help you drive traffic from your website to your groups on social media.

30. Topper

Launch a multi-functional blog, online magazine, or web store using Topper WordPress theme You can choose from free or premium plans of the theme. You can also choose any or all of the 14+ skins included in the theme. Using Topper, you get what you pay for. For example, if you need only 1 skin, then you for that skin only. You can modify any layout if the theme with the help of the Elementor page builder. You can also use it with Gutenberg and any different WordPress extension that comes to your liking.           

31. uCoz

Kickstart your online presence with uCoz —a free tool that allows you to create a website in your browser. Featuring both visual and code editors, as well as direct FTP access, RSS import and ability to install external widgets from the web with ease. Sporting a perfect balance between a code-based approach and a visual approach, it is a solid choice for both amateurs and professionals.

32. InvoiceBerry

InvoiceBerry  is a powerful, complete, and easy to use invoicing software used mostly by small and medium companies, and by freelancers.

The platform is packed with features and a clean interface that will guide you every moment.

See InvoiceBerry in action in the 30-day free trial, no credit card is required.

33. uCalc

If you want to accelerate order processing, install an online calculator on your site. uCalc is your assistant for that. It’s a modern calculator/form builder that doesn’t require any programming skills. With the uCalc calculator, your clients can get quotes at a stroke, pay for the order, subscribe to your site to receive promo codes and more. See all the features for yourself.

34. Helion

Helion WordPress theme is an all-inclusive solution for your blog, online portfolio or a web store of any level of difficulty. The theme is fully responsive and GDPR compliant. It’s quick and easy to edit using the Elementor page builder. Working with 11+ demo skins, you can achieve the perfect look and feel of your online project. Using the Helion theme, you can bring a versatile look and feel to the header and footer of your site, as well as inner pages, and other theme options. 

35. Wix2WP.PRO

Wix2WP.Pro is a full-cycle Wix to WordPress migration platform that delivers a broad spectrum of website transfer services. They have been in business for several years, having successfully transferred around a hundred of versatile projects. They employ a team of professionals, who are both competent in the niche and capable of completing all kinds of transfer-related tasks. They guarantee high end result with minimum effort/time/budget investments. 

36. Fotor

Fotor is the most used visual content solution on the market, having millions of happy users.

The platform is loaded with tons of pictures and graphic elements that you can use right away to create engaging and converting pictures for your websites and social media channels.

37. uLanding

Create your first landing page with the uLanding builder and launch your website today. All you need for a professional-looking landing page is here: stylish ready-made templates, full-fledged functionality, adaptive site version for all devices. You can also A/B test your pages to see exactly what’s working. A number of contact forms and pop-up windows are also provided. Check out the platform today.

38. Moderated chat for live Q&A and Web Events

RumbleTalk will help you to add a moderated chat for Q&A and live events on your website in minutes, without having to write a single line of code.

Start with the free forever account and upgrade it whenever you need it.

39. MMThomasBlog.com

MMThomasBlog.com covers the most important and widely-searched for web design-related aspects. The platform grants access to more than 50 popular website builders to help users choose the best service that adheres to their specific business or personal goals and intentions. The resource abounds in the unbiased and informative website builder reviews, comparisons and general web design-focused articles that help simplify the process of website development for everyone. 

40. Gutentype

Gutentype WordPress theme is a clean multi-functional WordPress theme that’ suited for your blog or any different kind of information-rich web resource. The theme has a fully editable layout style. Feel free to modify color settings in the intuitive visual mode. As the name of the theme suggests, it’s fully based on the Gutenberg page builder. Mobile device optimization guarantees that your web resource will look stunning on all devices.

41. HTMLtoWordPress.pro

The process of switching from  HTML to WordPress frequently causes problems and results in multiple mistakes, when completed by inexperienced users. To avoid the potential errors and prevent your website from poor performance, it makes sense to use professional migration services like HTMLtoWordPress.PRO. The platform is positioned as a trusted and safe all-in-one migration service, which ensures worthy result and does not require much time/effort investment as well as coding expertise. 

42. Shella – Ultimate Shopify Store

Creating a fashion store that quickly converts is super simple when using the right theme. With Shella Shopify Theme you can easily set up your own fashion stores in minutes, without writing a single line of code.

Use the included 99+ predesigned pages to build your own fully customized fashion store.

43. Customify – The Most Customizable WordPress Theme

Stop searching, you just found the most customizable WordPress theme on the market, and it is free to use.

Engineered from the first moment to be super customizable, Customify will help you create unlimited and 100% adapted for your need’s websites.

Use Customify, it is free and it looks amazing.

Conclusions

You saw Taskade and I hope that you played a bit with it. This remote collaboration tool is like having Trello, Asana, Google Docs, and Slack, all-in-one. It is brilliant to use, and it is free.

With Privacy, you will gain peace of mind. This online card protects your money and gives you full control when shopping online.

And these are only wonderful solutions out of the 40+ included in the article.

This is what we wanted to do with this article, to show you very cool and efficient solutions.

Are you wondering how to get your customers to leave positive reviews? Not to worry! In this guide, we’ll go over how to encourage customers to write reviews.

Want to learn more? Keep reading to find out.

Ask Your Customers to Leave Reviews

This might seem like a standard tip, but a lot of businesses don’t ask their customers or clients to do this. You might buy a few things every day. Does every business ask you to leave a comment?

If you notice your customer is happy with your service or product, ask them to write a review. To help encourage this, you can ask them how their experience was during the service.

Once they have replied in a positive manner, you could ask them to post it on your Facebook page or review site. Most customers are happy to do so.

If you feel your customer is in a hurry, you can send them a thank you note or follow up email. Add the link to the review site below your note.

When you ask a client to do so right away, the experience is present in their mind. Most people will leave reviews once prompted.

If you are an online shop, make sure you send a follow-up email a week after. This way, your customers will get reminded to leave a note about the item they bought.

Only ask for reviews after you’ve heard from your customers that they had a positive experience.

Talk About the Importance of Reviews 

Explain to your customer why you’re asking them for a review. Their feedback can help encourage other customers to check out your business. Without positive reviews, people will assume your service or product is average.

Highlight Where Customers Can Leave Reviews 

If people head to your website or social media sites, make sure it’s clear where they can drop a review. This way, customers won’t get frustrated and decide not to comment.

You can add website badges for your Facebook, Yelp, or Amazon page. This way, customers can head over to read and write reviews.

Make sure your website’s optimized for mobile devices. This way, people who browse your website on their phone can read more about your business or service.

When customers come in who have left a review, ask them about their experience. Find out if it’s a straightforward process or if they had any suggestions.

Claim Online Listings

Don’t limit yourself to Facebook and Google but aim to use plenty of online listings. Your business will get a more significant online presence. Consumers will have an easier time finding out about your service and product.

There is the added benefit that customers will leave more reviews. A lot of people will look to Google for reviews. Yet, a large percent turn to TripAdvisor and Yelp for information. Google yelp reviews to find out more.

Provide Tokens of Appreciation

Depending on your business, you could offer a small discount when a customer leaves a review. When inviting the customer to leave a review, tell them that you will provide them with a reward.

Reward Your Employees

Teach your team about the importance of providing your customers with excellent service. Also, help them figure out a way to request reviews from customers. Teach them how important it is to ask for reviews.

You can create an incentive program. Employees could receive a cash bonus for the number of reviews they get each month. Decide on what bonus will make sense for your employees.

Reviews can have a major impact. Customers seek out information about your service before buying. Spend your marketing dollars in this area.

Highlight Positive Reviews

Whenever you receive a stellar review, post it on your website. Highlight the comment in an email message. Take a screenshot of the review as well. You can include the picture in videos, newsletters, and brochures.

Respond to Negative and Positive Reviews

A negative review can impact a potential customer’s perception of your business. Make sure you follow up with every negative review left on your social media or website.

If someone had a poor experience with an employee or product, thank them for their feedback. Apologize and work on a solution.

Aim to switch the negative experience to a positive one. If you’re able to do so, ask if you have permission to post about the resolution. You want to try and convert any negative reviews to a positive one right away.

Thank your positive reviewers for taking the time to share about their experience. The reviewer will note that you responded to their comments. This will encourage them to comment again in the future.

Stay Active on Social Media Platforms

Make sure your social media platforms are active and updated. Future customers and clients may come across your business and make a judgment. Aim to focus on popular platforms like YouTube, Facebook, Instagram, and Twitter.

On your social media platforms, you can highlight your reviews between informational posts.

Something that a client said could encourage a new customer to seek out your services. By keeping your audience engaged online, you can increase your business’s presence.

Now You Know How to Get Positive Reviews

We hope you found this guide on positive reviews helpful. Train your employees to provide excellent service and invite customers to leave reviews.

Don’t forget to save our site. This way, you won’t miss any of our resources.

As we can all see, free internet users are faced with this kind of problem. Simply speaking, services such as Google sheets, slides, and even drawings are all down at this very moment.

Is everything OK with Google Docs?

According to many different sources, if one would try to connect to Google Docs, the only thing they would see is one message.

“Our systems have detected unusual traffic from your computer network. Please try your request again later.”

Anyway, this is not usual for Google and all their gadgets and applications. Thousands of users all across the globe are reporting that they also got this message. Luckily, Google is always on top of the problem so we can expect these applications to work once again.

When?

Well, nobody knows exactly when.

On the other hand, users are also experiencing some spikes when they try to load their stuff from Google Drive. Namely, this is not usual as well, and it causes a lot of concerns for those who are using this kind of application.

Everyone is Losing Patience

From a variety of sources, we saw that people are losing patience when it comes to Google Docs. Simply put, there are loads of tweets saying exactly the same thing.

‘’Why is my Google Docs not working?’’

However, some are more concerned about the Google Docs repair. And, they are wondering when they can start using Google Docs again. Anyhow, one thing is certain, this malfunction of one of the biggest programs on the planet is outraging.

Furhtermore, some users tweeted with lots of sarcasm. Therefore, we can see that one guy wrote: “Of course Google Docs would go down when I finally have time today to work on my essay.” Anyway, this clearly shows that people are really pissed off when it comes to Goggle Docs at this moment.

To be honest, it’s probably one of the bugs they are experiencing in the program maintenance. However, we can’t be sure, but, one this is certain, Google will be back and fully working, in no time.

As most of us would expect, GoDaddy continues to deliver a strong message to everyone who is wondering what they are about. Their new logo is definitely a good way to get an insight into their business, work ethics, and much more.

In that light, a generic type of logo that is followed with a heart shape that brings refreshing and new look is actually quite interesting at first glance. When my eye first met the logo, I must say that the ‘’G’’ was being accompanied by the ‘’D’’. But, that’s not the case here, no! The ‘’D’’ I was looking at is actually an ‘’O’’ which then spells the complete picture – ‘’GO’’ and not ‘’GD’’ as I suspected.

Despite the confusion, GoDaddy company said that they specially designed this logo to present a picture and paint a whole new look. That look, of course, being the very collaboration with branding firms Lippincott and Codo. This is all resulting in a powerful entrepreneurial spirit.

Anyway, with that being said, it’s not a secret that GoDaddy wanted to change things up. But, in which direction did they strive this time? Well, one thing is certain – GoDaddy’s logo is now looking like a bleak and generic logo, something like Google or perhaps Pinterest.

But hold on, they didn’t stop there! GoDaddy also changed their homepage in a totally different light. Now, their homepage is appealing more to a bit smaller businesses and entrepreneurs, which actually isn’t that bad at all. Considering the fact that they hold more than 20 percent of the registered domains, it’s safe to say that they brought a bit of fresh air to their customers with this kind of change.

Honestly, GoDaddy really made things change here with the new logo. I mean, they already ditched the word ‘’Daddy’’ from their mascot in 2018 which was a strong sign point towards some really big changes. And, in conclusion, it’s safe to say that GoDaddy is facing and looking towards the future. Their new logo is telling us that they don’t want to be portrayed as a daddy anymore, they are actually turning to a totally new direction.

Exclude Yourself From Google Analytics Traffic

1. Go to your Analytics property admin > view > filters
2. Click add filter
3. Name it whatever you would like
4. Filter type > exclude
5. Select source or destination > traffic from ip address
6. Select > that are equal to
7. Enter you IP address. Google “My IP” if you don’t know how to look it up
8. Done!

Now your own traffic won’t appear on your site or your client’s site. This is great for making sure your traffic numbers aren’t bulked up by your own visits.

Exclude Robots from Google Analytics

1. Go to view > View Settings
2. Check the box under Bot Filtering: Exclude all hits from known bots and spiders

There you have it. Now, we can use the options that Google has built in to quickly filter some bogus traffic to your site. They didn’t have this option in the past, so it’s nice to see them finally implement it. I wish we could see a list or be able to modify if necessary, but I guess that’s what the custom excludes and filtering are for! I haven’t analyzed a site with heavy spam traffic to see the difference yet. If any of you have noticed a difference, let us know in the comments.

1. Simplicity

Contrary to what people think, the best logos aren’t elaborate or complex- they are simple and minimalistic. Think about the logo of Nike and Apple. How simple are these designs- just a swoosh and a half-eaten apple? Despite their simplicity, they are iconic because they are easily memorable which is also why they are so effective.

2. Scalability

When you are designing a logo, then scalability is something that you should always keep in mind. What it means is that your logo should be designed in a way that it can be printed on small objects like a pen or a coffee mug and also large objects like billboards. The good news is that how we design logos has changed a lot today and you can use advanced logo designing tools online to upscale and downscale your logo in real-time.

3. Timelessness

If you have never designed a logo before, then it’s natural if you want to draw inspiration from other popular designs. You may also want to study the latest logo design trends to get a few ideas for your own logo. However, it’s important that you don’t get carried away with a graphic design fad that may not last for long. This is because the best logos are timeless and they have the same impact on the target demographic for decades. There are many good examples that support this concept viz. Shell, Nike, Adidas, etc.

4. Right Colors

Did you know that you can use color psychology to give your business an edge? When you are designing a logo, you need to keep the colors in mind. For instance, if you want to establish an authoritative and formal brand, then black is a good color to include in your design. In the same way, if you are creating a logo for a females-oriented brand, then you can’t go wrong with purple and pink.

5. Right Fonts

Just like different colors cause a different kind of impact for a brand, the fonts you pick also send across different messages. What you need to keep in mind when you select typography is that it should be unique and attractive. However, it should also be in line with your brand’s vision and mission statement. Of course, you can compare some of the most popular fonts on platforms like myfonts.com to make the search easier.

6. Memorability

Just like visual image content helps your SEO and traffic growth for your website, a unique logo helps you to improve your market reach and attract target customers easily. This is where the next principle i.e. “memorability” comes in. It means that your logo should be distinct and attractive enough to stand out from other popular logos and be easily remembered by the people who get to see it.

7. Originality

There are hundreds of thousands of logos in the world today. However, the best logos are always original. If you aren’t convinced, then you can try to think of a logo that’s similar to Audi’s 4 rings or Coca-Cola’s typography? The answer would be “no” because these logos are 100% original and unlike anything else out there.

8. Creativity

A large number of logos for messaging apps and platforms use speech bubbles. Similarly, many logos for restaurants use a chef’s hat, knife and fork, etc. The problem with these design elements is that they are cliched. Good logos avoid using cliched entities and use something that’s completely different. A good example of that is Mastercard that uses two overlapping circles of colors red and yellow. While the design doesn’t really have anything to do with finance which is what the brand is all about, it’s certainly unique and iconic. That’s what that makes logos great.

So, there you have it- the 8 principles of logo design that every designer must follow. Remember, all of these are equally important and must be kept in mind when you work on a logo.

Perhaps you’re ready to make a purchasing decision but you want to know the best CRM implementation steps. Well, look no further. We’ve got everything you need right here.

Read on as we cover 5 expert tips to ensure seamless CRM implementation.

1. Involve Your Teams in CRM Implementation Planning

User adoption is key to the successful implementation of a new CRM system. Make sure everyone is on board with the ‘why’. Your teams need to understand why the new system is important and what positive changes it is going to bring to their day-to-day work.

The Harvard Business Review posted an article on the importance of involving more people in decision making. The article calls it inclusive decision-making and goes into great detail on the benefits it brings an organization.

If you work with your teams to establish a list of desires and then go with a system that fulfills most or all those desires. You will encounter less resistance from the teams because they have had a say in the planning process. As a result, you will have a CRM system that meets their needs.

Work with your teams and your superiors to set and define quantifiable goals for your CRM system. This way, when the time comes to make a purchasing decision, you will have the support of all the key players in your organization. Goals like ‘25% more efficient lead generation‘ or ‘200% increase in customer onboarding speed’ are excellent and tangible targets.

Scout the market to look for industry-leading CRM systems. Professional CRM systems like Mailchimp CRM are usually transparent with their customer feedback and will work with you to ensure you get the best from their system.

2. Establish an Implementation Timeline

Once you’ve made a purchasing decision (or even before that decision is made) establish an implementation timeline. It is important to keep everyone facing in the same direction when implementing something as important as a new CRM system and a timeline will do just that.

Consider working with your internal Project Management team if applicable to ensure the implementation process stays on track. Hold key players to account and seek approval from executives at the completion of each critical stage. Using established methodologies like Prince2 will aid you greatly in keeping the implementation process on schedule.

3. Make Your CRM Work for You

Once your new CRM system has gone through the initial implementation it is vitally important that you customize it to suit your organizational needs.

Out-of-the-box your CRM system will only perform the basic functionality. You will need to tailor it to allow completion of the goals and objectives you established in step 1.

This will include creating custom fields, customizing how leads are managed, automating routine processes, building custom reporting, and integrating with other applications. And this is to name but a few.

4. Align Critical Teams

Sales, Marketing and even Customer Support will benefit from the implementation of a new system. An efficient marketing strategy leads to increased sales which in turn leads to the onboarding of new customers into your CRM and customer support tools.

Make sure your teams all share the definition of important measures like what qualifies a good lead. This will help you reduce wastage in your sales pipeline and ensure a smooth transition from initial opportunity to promising lead through to paying customer.

5. CRM on the Fly

Once your CRM system is implemented and configured you need to make sure all your relevant people can access it on the go.

A SlideShare posted by Innoppl Technologies on LinkedIn presented some statistics on the importance of mobile CRM. They found that companies employing mobile CRM only failed to achieve their sales quota 35% of the time. In contrast, non-mobile CRM companies failed to achieve their quota 78% of the time.

End of the Pipeline

The successful implementation of a CRM system relies on several factors. Uptake, planning, integration, training, and customization to name but a few. Take the time to make an informed purchasing decision and work carefully on your implementation to ensure the long-term success of your CRM solution.

Didn’t see your favorite CRM implementation tip here? Disagree with anything we’ve said? Why not get in touch and have your say? And be sure to check out our other great articles here.

So why are you still using a website that only caters to people using desktops?

Like many website owners, you know how important being mobile-friendly is. You’ve been stuck on how to make a mobile version of your website.

The good news is it’s easier than you think. Our guide will walk you through the process of making websites mobile friendly.

Step 1 of How to Make a Mobile Version of Your Website: Look at Design

The first thing you should do when you want to make a mobile version of your website is to look at the design you’re running. This could be a custom design, or it might be a pre-made theme you bought.

If it’s not responsive, then it’s not designed for mobile. Luckily, most website designs from the last few years are already optimized.

In most cases, all you need to do to make a mobile version of your website is to adopt the right design. The design can detect the device it’s being displayed on and adjusts itself accordingly.

In rare cases, you may want to make a separate version of your website for mobile. To do so, you can use plugins for platforms like WordPress. Maintaining two versions of the website is an added expense, so it’s best to opt for responsive design.

Making Websites More Mobile-Friendly

There’s a difference between making a mobile version of a website and making a mobile-friendly website. A mobile website displays on mobile. A mobile-friendly website is optimized for mobile display.

Google started including mobile-friendliness in its SEO ranking factors a few years ago. It even started a mobile-first strategy for ranking content.

Some tips for how to make your website friendly for mobile include:

• Speeding up mobile loading times
• Making button sizes larger for more clickability
• Using large font sizes for increased readability

You’ll also want to look at your CSS and your images. These elements can bog your website’s loading time down. Compressing them will make your site load faster for your mobile users.

Test, Test, and Test Some More

These aren’t the only methods for how to make a website mobile friendly. New strategies will no doubt emerge in the future too, especially as devices get smarter.

You should be testing your mobile website on a regular basis. The experts at LightHouse Graphics recommend testing to make sure critical elements work. They also suggest viewing the website in different browsers and on other devices.

Every now and then, haul up your website on mobile and make sure everything’s in working order. Ask your team members to do the same. Is there something you can improve?

Reach Your Mobile Audience Now

If you weren’t sure how to make a mobile version of your website, you can now move ahead confidently.

Are you looking for more great website tips? Check out our blog for the latest tips and tricks.

With so many to choose from, how can you tell a good marketing agency from a mediocre one?

In this post, we’ll outline three things to look for when selecting a digital marketing agency. Read on to learn more!

1. They’re Dynamic

Like the right website design, a good marketing agency adapts to changing times.

Nothing in the digital world stays the same for long. Trends in social media and SEO marketing can change overnight. Keyword stuffing was a popular strategy years ago, but today it can get you blacklisted on Google.

The best marketing agencies track trends and always try to stay ahead of the curve. Rather than sticking with the same old process, they’re constantly updating their strategies based on the latest developments.

A good marketing agency also understands the ins and out of your business. They listen to your concerns and focus their campaigns around your goals.

Along with the idea of being dynamic, marketing agencies should also work fast to meet your needs. They should have a proven track record of meeting deadlines and delivering what you need on time.

2. They’re Focused on the Long-Term

Another sign of a great social media marketing company? They’re not focused solely on short-term results.

Campaigns are important–no doubt about that. They get the ball rolling and can bring in a lot of new leads in a short period of time.

But if a marketing agency uses only short-term campaigns, beware. Your results will be sporadic at best–lots of business during the campaigns, followed by slow periods in between.

A good marketing agency will focus on helping you build your brand’s reputation over time. This takes more than a few quick traffic hits from a PPC campaign. It involves building strategies (online and offline) to give your brand real value in the marketplace.

3. They’re Transparent

A final quality you should find in any reputable agency is full transparency.

Does the agency use “secret” methods in their campaign strategy? Do they hide raw data or only provide dashboards or limited reports for their clients?

These are sure signs that they’re amateurs (at best) or scammers (at worst).

A legitimate agency knows that sharing data–all data–is the best way to success. They’re happy to share source data with their clients. They’re eager to explain why they conduct their campaigns a certain way and have tangible results to show you.

Building a brand isn’t just a matter of hiring a marketing agency. It involves forming a partnership of open communication so you can work together to meet your business goals.

Ready to Hire a Good Digital Marketing Agency?

There’s no shortage of marketing agencies out there, but they’re not all created equal.

If you want to take your business to the next level, you’ve got to be choosy. Keep the above tips in mind and you’ll have no trouble identifying a great digital marketing agency.

Want to stay on top of the latest digital marketing trends? Click here for what’s hot in 2019.

If you can figure out how to market a law firm to those specific people, you’ll find a large group of people dying for someone to help. Marketing ideas don’t have to be flashy and expensive but can be simple and informative.

Here are five tips for marketing your firm to all the right people.

1. Start a Blog

If you want to get more out of your online presence, you need to start offering something of value to your potential clients. There are still a lot of stereotypes about lawyers that are hard to shake. The idea of trustworthiness for lawyers has long been challenging to build but with the help of digital marketing, you can build up your profile.

The number one way to do that is through the help you can get from search engines.

When people search for something on a search engine, they’re either looking for a specific service or the answer to a common problem. With a legal blog, you can offer solutions and an explanation of common concerns that people have with the law. At the end of these posts, which have to offer honest value to readers, you can easily offer your services as the answer to their concerns without seeming fake.

People trust any service provider who shows that their main lot in life is to help people who need it. With your own law blog, you get the chance to prove that you really care about helping people. Keep your blog posts focused on those most frequently asked questions in your industry and you’ll find that people will read, like, and repost them.

2. Get Social

Social media is becoming one of the most important tools that people rely on to find out about products and service providers. When you have a social media profile, you get to demystify who you are as a lawyer and to show off your commitment to the community. Show professional photos of you in your element as well as a few of you with family or friends.

Don’t be afraid to be real, talk about what’s important to you, or tell your story. When you connect with people on social media, they’ll feel like you’re a real part of the community.

Get everyone in your firm to create a profile so that everyone can get in touch with any of you. Work together to make sure that everyone has a similarly professional profile. Hire a photographer to take professional photos in a similar environment so that people can tell you’re all working for the same company.

People don’t use the yellow pages anymore. Social media has become the newest way for people to find out who is operating in their area. Posting a profile on Facebook, Instagram, Yelp, and Avvo allows you to control your image and to make sure that people have the right contact information.

3. Email Marketing Still Works

If you’re still doing the work to build a robust email list, then you shouldn’t give up on that. There are some great ways to reach out to people and talk about things that matter to them.

Some seasons see a lot more need for legal services than others. For example, around tax time, some people need to consult a lawyer.

If you offer services to people who are being accused of slip and fall accidents or for people who slip and fall, you might see a spike in winter months. The same thing happens during bad weather seasons when it comes to car accidents. Do some work to get more info about how other firms market themselves around these issues.

Add some seasonal information to an email and make it seem timely. This will get people more interested in what you have to say. Include a link and the opening lines from one of your recent blog posts to attract their attention and get them to click over to your site.

4. Offer Free Consultations

One of the best ways to get people interested in your services is to make it free to call you. Some people avoid calling a lawyer because they fear it’ll cost too much. If you offer free consultations, you’ll get the chance to speak to clients and tell them what you have to offer.

Add a button at the top of every page offering free consultations. If your site is mobile optimized, link it to your contact information and when they click, you can turn it into a phone call. A phone call is an easy way to convert people to check out your services and if you’re comfortable doing phone consultations, you can make the process easy.

5. Create a Video Series

If you want to engage with your old clients and win over new ones, having a series of legal “how to” videos are a great way to win people over. When you show the value you have to share and the kind of knowledge that you have, you’ll be able to quickly and easily convert new people.

Make a list of the most common problems and complaints people have about the legal system. Now use your video series to demystify the whole industry by addressing things that people want to have addressed.

You’ll build a regular audience, subscribers, and a network of people who follow your advice. Very few people offer free legal advice, so you’ll find a lot of support quickly.

Learning How to Market a Law Firm Takes Time

If you’re trying to figure out how to market a law firm to the ideal audience, it’s going to take you some time to figure out the ropes. You need to figure out how to attract people to your precise niche if you want to attract clients.

For a whole set of marketing strategies to try out with your firm this year, check out our latest guide.

Social media and SEO have a symbiotic relationship. This works out well, seeing as they’re two of the most important things you can do to find success online. We’ll do a little explanation of how social media and SEO work together and what you should do to capitalize on the fact that they do.

Social Media and SEO

To understand how these two subjects work together to help one another, it’s important to get a little bit about how search engines work.

Google’s algorithm uses search factors that come together to let Google know how relevant a page is in relation to the keywords in a user search. Their goal is to make search engine results as relevant to user searches as possible.

The more you can optimize a page for search engines, the more traffic you will see because your site will rank at the top. People are wired to click one of the first few results on a results page, so getting to the top is of utmost importance.

There’s a lot of information contained with search engine optimization and social media. If you’re curious to know a few more specifics about social media and marketing, read more here.

Social Signals as Ranking Factors

Social signals here will refer to your pages and links that are presented to Google via your social media pages.

At one time, social signals were considered in the ranking factors of search engine algorithms. They are, however, not considered anymore.

While we don’t know exactly why they were taken out of the equation, it’s likely because so many links present on social media don’t really mean that much. Followers and subscribers are very important, but it’s also easier to fake thousands of followers now than it ever has been in the past.

In other words, some of the cold hard data present on social media platforms are hard to give an objective value. That said, social media still plays heavily into how well your organic SEO does.

That said, when they took social media out of the SEO ranking factors it was a pretty big hit to the professionals. That’s because things like Facebook likes and shares once played a huge part in how well a page ranked.

Why You Shouldn’t Rule Social Media Out

The objective of search engine optimization isn’t just to rank high in the results, it’s to get people to visit your website.

Optimizing for Google searches is definitely an excellent way to reach people when they’re interested in your product or service, but social media is a way to get people acquainted with your brand.

If you can cultivate a good number of followers on your social media sites and post regularly enough for those followers to become familiar with you, you’ll be the first brand that pops up in their heads when they need your product or service.

Beyond that, having links to your homepages and product pages is exactly the same as having them pop up on search engine results pages. You just have direct access to the users where they spend their time, and the link on your social media page is just as valuable as the one at the top of the Google results pages.

Use Social Media as an Arm of SEO

Keyword research, backlinking, and content creation are all huge elements of a traditional SEO platform. In order to rank for specific, popular keywords, you have to know which keywords are popular and create content that fits in well with them.

There’s a lot of information contained with search engine optimization and social media. If you’re curious to know a few more specifics about social media and marketing, read more here.

Content creation has to happen if you want to stay relevant, keep freshness, and continue generating traffic that moves down the pipeline toward your product pages to make conversions.

The hope is that if you gather the right elements, your content creation efforts will rank and be found by users in the search engine results pages. Social media can easily be used as a way to push your content out to your followers so they have immediate access to it.

Those followers are probably going to have a greater affinity toward your product than they would if they had stumbled upon your page in the search results, meaning you might get a purchase from them.

Your Content Can Spread

One thing that social media offers your SEO is the ability for it to get shared. If you consider social shares as opportunities similar to ranking well in search results, every time you get your content shared is a blessing.

That share will go onto the feeds of countless people who will potentially share it, opening it up to countless other people to do the same. Just because something only has, say, five shares, doesn’t mean that it hasn’t been seen by hundreds of people.

That’s the beauty of boosting your social media presence. You have the opportunity to get people acquainted with your brand and present your content and product information directly to those people.

Further, those people can then spread your brand and product out to the rest of the world.

Social Media Moves Back to Traditional SEO

Finally, your social media efforts will come full circle when you have enough of a following.

Page views and backlinks will skyrocket when your content is pushed through your social media. As people start to look at the content you’re creating and follow links back to product pages, those people will start to suggest your brand in their own content.

If they like you, they might pop a link to your site in their blog post. That will happen more and more, eventually boosting your pages to the top of search results pages.

Need Strategy?

Social media and SEO work together and are incredibly important individually. It’s essential that you think through your digital marketing platforms and set yourself up to have visibility online.

Visit our site to learn more about how you can start seeing the results you’re looking for!

Looking for the best digital marketing ideas?

Creating a great digital marketing plan is essential for having a thriving business in the modern age. There are plenty of tried-and-true digital marketing techniques that have been around for a while now. However, 2019 is also bringing a lot of new and innovative trends that promise to be effective for modern businesses.

Below we’ll look at the top 5 digital marketing trends that you need to consider using in 2019.

1. Add a Chatbot to Your Website

If providing customer service is important to you then chatbots are one type of digital marketing tool that you’ll want to consider using in 2019.

AI chatbots can easily be placed on sites of all kinds to automatically help customers find what they’re looking for and answer common questions. They’ll be able to chat with customers in a natural way through an instant messenger.

While your support team may not be around 24/7, a chatbot can be. Because of this they can be a great help for marketing products and offering support. A chatbot will also help lead customers to what they’re looking for and even help them make a purchase.

2. Optimize for Voice Search

As part of your 2019 digital marketing strategy, you’ll also want to spend some time improving SEO for voice search.

With the rise of AI devices such as the Amazon Alexa and other smart speakers, voice search is becoming very popular. Because of this, it’s important to optimize your website and blog content accordingly and make sure that voice searchers will be able to find it.

For example, SEO for voice search will include creating content that is more question-oriented content and conversational and that mirrors the way people speak when searching with their voices.

3. Try SMS Marketing

While it’s often overlooked by businesses, SMS marketing is also a great tool to use in a digital marketing strategy.

People use their mobile devices more than ever before, and because of this, mobile marketing tactics including SMS marketing can be highly beneficial for connecting with customers. SMS marketing gives businesses a more casual avenue to keep in touch that is more personal than an email would be.

Setting up a smart and automated campaign for SMS marketing can be tricky, but it can be done. You may want to check out some sms marketing services if you think this digital marketing technique may be right for you.

4. Start Streaming

Another great idea to add to your digital marketing plan is to start using live video streaming.

Live video is becoming very popular for marketing and these days many businesses are using webinars and live streaming events on Facebook, Youtube, and other platforms to connect with customers and sell products. While normal video content can be helpful for marketing, a live streaming event can be even more effective and can seem more exciting and authentic to customers.

Additionally, focusing on live video is great for businesses as well. Live streaming video is cheaper to create than a fully produced marketing video.

5. Create VR Content

In addition to streaming video, virtual reality is also on the rise and has the potential to be very useful for marketers. Virtual reality offers a few different possibilities for businesses and brands to connect with customers and can allow people to see a product or have experiences in a very immersive way.

For a travel business, for example, virtual reality video could help a customer “see” firsthand what a destination is like and get them excited about taking a trip. However, the possibilities don’t stop there. Other businesses of all kinds will find ways to use virtual reality to promote goods and services in 2019 as well.

Using These Digital Marketing Ideas in 2019

By using the digital marketing ideas above you’ll be able to stay ahead of the competition and market your services and goods like an expert. Make sure you consider incorporating some of these techniques and strategies into your plan in 2019.

Are you making some big mistakes with your digital marketing strategy? Click here to learn about the top digital marketing mistakes you need to avoid.

No online business can survive long if it doesn’t convert those clicks into customers. So, keep reading for some key tips on converting visitors into buyers.

1. Optimize Your Website

No matter how good your digital marketing, it’s all about the user experience once someone hits your website. If your site takes more than about three seconds to load, visitors abandon your site. Difficult navigation and they leave.

Essentially, your site must make a visitor’s every move feel seamless and easy. Anything that makes your visitor pause mentally is an opportunity for them to change their mind.

2. Refine the Visuals

Think of how you shop for products in person. You pick it up, heft it, and even feel the material. When you sell products online, the only sense you can engage is sight.

That means you need really solid images. At the very least, use a good DSLR camera and tripod for clean, crisp images. If it’s in your budget, consider hiring a professional photographer.

3. Behavioral Overlays

Behavioral overlays are automatic pop-ups that happen when a visitor does something specific.

For example, say a visitor moves their mouse to close the tab or window after looking at a product. An overlay pops up and offers them a discount.

Say someone enters the checkout process and then stops doing anything. A pop-up could offer a discount or reduced shipping.

In essence, you incentivize the visitor to continue toward a purchase. Even if you lose a bit of your profit margin, the sale helps draw the visitor into a relationship with your business.

4. Cart Abandonment Email

Online shopping cart abandonment happens at a rate of around 70%. While it might make you feel better to know it happens to everyone, all those lost sales still hurt. The good news is that you can reclaim some of those customers.

Emails reminding visitors about their unpurchased items show good results. While you won’t get everyone back, even converting a small percentage can add a lot to your revenue over the course of a year.

5. Split-Test Your Site

Can’t decide between two options for your website, such as color schemes or the phrasing of calls-to-action? An A/B test can serve you well.

In an A/B test, you route 50% of visitors to one version of your site. The other half sees a second version of your site with one thing changed. You see which offers a higher conversion rate and make that your new default.

Parting Thoughts on Turning Clicks into Customers

You can turn clicks into customers with the right approach. Start with the basics, like optimizing your site and upping image quality.

Set up behavioral overlays that encourage visitors to stay and buy now, even if it means a discount. Send out cart abandonment emails that encourage people to finish their purchase.

You can also split-test your site to optimize individual site elements, like colors or call-to-action language.

In the early stages of setting up your online business? Read our post on building a successful business site.

The question is: how can do you do this? Well, if you’re utilizing a WordPress website, you can take advantage of a WordPress social media plugin. 

Looking for a good social media plugin WordPress? Then read on. We’re going to review the best social media plugins for WordPress. 

The Best Social Media Plugins for WordPress

The following plugins are equipped with a wide range of performance capabilities. While some are designed to handle specific social media platforms, others are designed to handle a variety of social media platforms. Let’s get into them now! 

1. Easy Social Share Buttons 

Easy Social Share Buttons is one of the biggest and most functional social media plugins on WordPress. Fast and easy to use, it accommodates well over 50 different social media platforms including the usuals such as Facebook, Twitter, Instagram, and Pinterest. 

Allowing for a great deal of customization, it provides you with the ability to reveal your total social media shares on each post. It also supplies top-notch analytic capabilities, allowing you to test the effectiveness of your various social media buttons. 

If you’d like to use Easy Social Share Buttons on your WordPress website, you can buy it for a one-time fee of $20.00. 

2. Social Warfare 

Ask Benji Marketing SEO Online Consultant and they’ll tell you: Social Warfare is a hugely popular and effective plugin. The reason for this? It gets the job done, and it’s easy to operate. 

Available in both free and $29.00 Pro versions, it can provide all of the social media buttons you’ll ever need. While its free version offers buttons for the big social media platforms, its Pro version offers social media buttons for much, much more. 

Equipped with a range of special sharing capabilities, it does everything it can to optimize your shared posts. Possessing top-notch analytics, it lets you need everything you need to know about the functionality and performance of your buttons.  

3. Instagram Feed 

If you’re looking for a good WordPress Instagram plugin, you might consider using Instagram Feed. This plugin is extremely easy to use and allows you to seamlessly share your Instagram feed on your WordPress website. 

Allowing for a good deal of design variation, this plugin allows you to place feeds in one or more places on your website. While there’s a free version that will show your entire feed, there’s also an upgraded version that will show only selected photos from your feed. This version allows you to select photos based on location, hashtags, and likes. 

To use an upgraded version of Instagram Feed on one website, you must pay $39.00. This payment will make you privy to an essentially endless array of features. 

4. Monarch 

Monarch is another terrific social media plugin for websites on WordPress. This plugin has one of the best user interfaces of all social media plugins, making it very easy for even the most novice of website managers to handle. 

Providing social media buttons for a wide range of social media platforms, it allows you to alter the style of buttons, alter the location of buttons, and alter the characteristics of buttons with ease. It also provides excellent analytical capabilities, allowing to keep tabs on the performance of your buttons. 

To purchase Monarch, you need to purchase an Elegant Themes yearly membership. Unfortunately, this costs around $90. However, with your purchase, you will get not only this plugin but also a range of other useful plugins as well as a variety of attractive website themes. 

5. Better Click to Tweet 

Would you like to embed Tweets into your website and make them easily shareable among your visitors? If so, you should consider utilizing the plugin called Better Click to Tweet. 

This plugin allows you to quickly and easily insert tweets into your website. Each tweet inserted will be accompanied by a small button containing the words “click to tweet”. All the user has to do is click this button, and he or she will be able to retweet it in no time. 

The standard version of Better Click to Tweet is available at no charge. However, there are add-ons available for purchase if you so choose. 

6. MashShare 

MashShare allows you to post social media buttons resembling those at Mashable.com. It comes in two versions: a free version and a $19.99 add-on version. The free version allows you to add common social media buttons while the $19.99 version allows you to add more obscure social media buttons. 

The paid version also provides analysis capabilities, allowing you to understand how your various buttons are performing. Not to mention, click to tweet capabilities.

All in all, this is a very good social media plugin. If you’re looking for that Mashable look on your social media buttons, this is the plugin to opt for. 

7. Social Pug 

The last social media plugin that we’re going to cover is Social Pug, a highly effective plugin that covers a range of social networks. The free version covers Facebook, Twitter, LinkedIn, Google+, and Pinterest. The paid version starts at $24.00 and covers a variety of other social media platforms. 

It’s advised that you opt for the paid version because it provides everything from button analytics to button customization to link shortening and much more. Possessing a user-friendly interface, it can be used by web managers of all experience levels. 

If you want a social media plugin that is fast, efficient, and which doesn’t slow down your website, Social Pug well serve you well. Simply put, it’s one of the best WordPress social media plugins on the market. 

Need Assistance With Your Social Media Marketing?

And there you have it: the best social media plugins for WordPress. Each of these plugins can be used to simplify the social media optimization process.

In need of further assistance with your social media marketing? If so, SMSEO can help. Our site is loaded with helpful tips on all things social media. 

Check out some of our social media-related articles now! 

For many individuals and businesses, this is not a “what if.” Instead, it’s an annoying reality.

If this describes you, then the answer to your problem may be custom web design. However, many people don’t know much about what custom design is and why it works so well.

Keep reading to learn more about how a custom design can transform your website!

What Is Custom Web Design?

We’ve prepared a solid guide to the benefits of custom web design. However, we need to first define exactly what “custom web design” means.

Most people and businesses build websites with a template or website builder. This has some obvious advantages: it’s cheap, easy, and fast.

However, cookie-cutter websites tend to look a bit generic. And once you’ve seen one site using a certain template, you’ve seen them all.

Custom web design is truly “custom.” It means that you or a professional have built everything from the ground up.

Wondering why you would do this? Keep reading to learn more about the awesome custom design benefits!

The “Wow” Factor

We hinted at this earlier, but let’s just say it: websites built with templates are boring.

Imagine if thousands of books had the same cover and the same chapter layout. How many of these books would you want to read? After all, none of them look like they are doing anything new.

Web design is like that, too. Sure, you can whip something up in WordPress in minutes. But it’s going to look like something you only spent a few minutes on.

With custom web development, you can get a site that has a true “wow” factor. And in a crowded field of competitors who all look the same, your site will truly stand out to your audience.

It’s “Just Right”

Another problem with using web design templates is finding what is right for you. Some templates are going to have too many images, for instance, and some will have too few.

The hard part, then, is finding a template that is “just right” for your particular needs. And many people may never find that template at all!

With custom design, you get exactly what you want on every page. Think of this as a time-saver. Why spend weeks or months finding what’s “just right” when you could have someone bring your dream site to life?

Conversion-Centric

The best websites don’t just look good. Instead, the best sites are maximized for conversion.

This means guiding visitors in a specific way. The ultimate goal is that these visitors will become customers after coming to your site.

With cookie-cutter templates, the site is not designed for conversion. That means you may be losing out on potential customers left and right!

Custom web development helps you design the entire site with customer conversion in mind. By focusing on user experience, you will end up with a website that is far better than any template.

Faster Loading

If you use website templates, you may not know much about coding. But trust us: the coding for a website is very important.

With templates, you are getting code that has been copied again and again. It may be old and clunky code; in rare cases, it may lead to strange errors that you cannot fix.

With custom design, you start fresh with a clean code. Not only does this avoid those problems, but it may help the website load even faster.

This is important because load times can really make or break a website. And by reducing load times, you’ll reduce your “bounce rate” and keep more customers on your site for a longer time.

Easier to Find

What if you build an amazing website and no one can find it? In that case, you probably have bad SEO.

Most website builders don’t make it easy to tweak the SEO of your site. And in some cases, the templates may have no SEO support at all.

Without good SEO, your website will stay at the bottom of Google’s search results. And that means you may as well be invisible.

With custom design, you have full control over the SEO of your site. This can help bring in more traffic, boost conversions, and increase buzz over your company and product.

Room to Grow

Every small business dreams of no longer being small. In short, these businesses want to grow and expand.

As your business grows, you’ll need to expand your website. And if you’ve been using templates, this is where you run into a pretty big problem.

Most templates were not built with expansion in mind. So when you end up expanding the site, it looks like a Frankenstein mix of different parts.

With a professional design, you can actually go ahead and plan for future sections of your website. And when those sections go live, everything will look and flow very organically.

Easy Support

The best thing about using templates is that you can do everything on your own. But what if that ended up being the worst thing as well?

If something goes wrong with a template-built website, there is usually no one to turn to. That means you must spend hours Googling solutions and trying to fix the problem yourself.

With custom web design, you have most likely hired a professional designer to build everything for you. That means if you encounter any problems, it’s easy to reach out and get them resolved.

Honestly, simply having easy access to your designer is a real game-changer. It means you can make immediate patches and additions to your site without having to make your customers wait!

The Bottom Line

Now you know more about custom web design. But do you know who can help you learn even more?

At Social Media & SEO, we bring you the very latest tips and tricks to making your website more successful. To see how we can continue your professional transformation, check out our website design articles today!

A good design is crucial if you want your website design to still look good years from now. This is why it’s important to make the distinction between design trends and passing fads. Certain fad designs can leave your website looking severely dated later down the line.

Here are 10 different design trends that are sure to be popular throughout the whole year.

1. Speed

If you want people to come to your website, your website needs to be fast. Research has consistently shown that if it takes longer than a few seconds for your page to load, a huge proportion of your audience will simply give up and look elsewhere.

You should always ensure that your website loads very quickly on any kind of device and any browser. If your website loads too slowly, you may need to take some measures to make it load quicker. This might involve simplifying the design.

2. Minimalism

Minimalism involves reducing your design down to the very basics. In a minimalist design, all superfluous elements are removed, leaving you with just the bare essentials.

As technology’s improved, flashy designs are no longer as impressive as they once were. Your design can have more of an impact if it’s simple and to the point.

Minimalism is a great way to make your site look professional. Don’t make the mistake of thinking a minimal design is something easy to do. When you’re working with so few elements, you have to make all of them count.

3. Chatbots

Over the last few years, technology’s evolved to the point that chatbots can intelligently respond to your customers. In the past, chatbots felt very robotic and were very easily confused.

These days, however, a chatbot is capable of having a full-blown conversation. Chatbots are a fantastic way to add a personal touch to your website without having to hire a human being.

4. Sites With Video Backgrounds

Despite recent trends in minimalism, some websites are going in the opposite direction. They’re embedding videos into the background of their homepage.

The challenge here is to have your webpage load quick enough. You want your page to load as quickly as possible.

If a page with a video takes too long to load, a lot of customers will leave the page quickly. If the video loads fast enough, however, it’s likely that customers will stick around to watch it. Videos are naturally much more attention-grabbing than static images.

5. Small Animations

Remember in the 2000s when a lot of pages heavily abused animation? Well, animation is trending again. But this time, people are being a bit more subtle about it.

While it’s very easy to overdo things, when you have subtle animations on your page, it can make your content much more engaging. Animations that are constantly going off are generally a bad idea. But buttons that play a brief animation when they’re clicked are a great way to make your site a bit more fun.

6. Single Page Designs

Traditionally, a website has a homepage and then it also has a number of internal links to other pages.

We’re now seeing innovative website design that uses only a single page. This gives the page a sleek and elegant aesthetic. Plus, it also makes it a lot easier to navigate on a mobile device.

With so many of your potential customers accessing your website using their phones, it never hurts to make your website as mobile-friendly as possible.

7. Design Trends Involving Geometric Shapes

Continuing on with the trend of minimalism, you can expect to see a lot of simple geometric shapes in cutting-edge web design.

Like colors, shapes can evoke certain feelings and emotions. For example, a circle can represent unity or a rectangle could represent stability.

8. Keep Mobile in Mind

In the past, mobile compatibility was an afterthought. The majority of people would be viewing your website on a computer.

These days, however, more people are using the internet on their phones while on the go. A lot of websites will see more mobile visitors than PC ones. This means it now makes sense to put a lot more effort into the mobile version of your site.

9. Flat Design

Flat designs are becoming a web development trend for a variety of reasons. For example, having too many pictures on your site is a sure way to frustrate people who are trying to view it on mobile.

Having a flat design means your site could work well on both mobile and on PC. This can save time and effort. You only need to create one website instead of two.

Furthermore, a flat design also means your site will load a lot faster. Fast loading times are essential if you want your visitors to stick around.

10. Attention-Grabbing Visuals

While a lot of sites are going in a more minimal direction, others are trying to be as flashy as they can in order to grab your attention. For example, some sites are using asymmetrical, broken grid layouts. These can give your website a very striking appearance, which is sure to make an impact when your viewers first set eyes on it.

Even if you’re going for a flashy design, you still need to take it easy. A stunning design still needs to have a cohesive theme in order for it to be effective.

Make Your Website Stand Out

As you can see, there’s no single design trend that’s dominating this year. On one hand, you could go for a sleek and minimal design. But you could also go for something that’s flashy and has a lot of impact. It’s up to you which design trends you wish to follow for 2019.

It’s absolutely essential that you design your site with the mobile market in mind. If your website doesn’t work well on mobile devices, you should consider making a second site specifically for mobile users.

Need to up your social media presence? Then check out our 5 marketing tips!

Small businesses everywhere can benefit from this search engine traffic by implementing Search Engine Optimization (SEO).

SEO involves optimizing your online content for specific search terms. These terms are those your ideal clients are likely to type into Google.

An effective SEO campaign can give you the online visibility you need. The more visible you are on the internet, the greater your odds are for gaining conversions!

Keep reading to learn more about the advantages of SEO for small businesses.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a digital marketing tool.

Like any traditional form of advertising, SEO is designed to give your business visibility. However, with SEO, you’ll be making your website visible to visitors on multiple digital platforms.

A lot goes into a typical SEO campaign.

Every campaign, for example, incorporates keywords. These are terms that your customers are most likely to enter into a search engine to find your business.

Marketers optimize online content for these keywords. This means that they integrate these terms into web content, enabling Google to make a solid “match” to your site.

Beyond keywords, there are several other things that can influence your Google ranking.

It’s important to have excellent content, for example. Google emphasizes the value of rich content your customers are likely to find useful in its guidelines here.

You can also earn a higher ranking if a lot of other sites on the internet link to your website. This is called your domain authority.

A business owner can implement SEO themselves. Read more here to discover what to do.

The Advantages of SEO for Business

What advantages can SEO bring to small businesses? We have some ideas.

1. Attract Local Customers

One of the greatest advantages of SEO for small businesses is the fact that it can get you more local customers.

This is essential if your business is located within a specific community, one you depend on to bring you regular customers.

Local businesses are also frequently up against competition from chain stores and other big-name institutions–not to mention other local shops!

As a business owner, you can easily implement an SEO campaign to make your website more visible to local customers. This is called Local SEO.

Local SEO is still SEO. Its difference lies in the keywords and its overall strategy.

Local SEO involves optimizing some of your content for location-based keywords. These are phrases like “best Miami beach” or “San Diego restaurants.”

Keywords like these are often searched for in a time of need, when people are actively seeking certain things. For this reason, a local SEO campaign can target people who are most likely to want and need your services.

A local SEO campaign also makes the most of other digital tools. These include Google listings, those informative “cards” that appear to the right of search results.

Google listings give searchers more details about your business, including its hours of operation. They also place your business on Google Maps itself.

Online reviews are also important to local SEO. We talk about these below.

2. Earn More Site Traffic

SEO is primarily designed to give your website the attention it deserves. A well-developed campaign can give your content a high Google ranking.

Google rankings refer to where your content appears in search results. In general, most searchers are only going to prioritize the first page of results.

This is because the first page contains Google’s “best matches” for a certain term. Subsequent pages are less likely to match the searcher’s needs.

If your website is currently hovering on page two or three of results, SEO can help. By making your content more visible, you are more likely to get clicks from visitors.

Once a visitor is on your site, they may just stick around. They may even make a purchase decision right then and there.

Implement SEO to get more site traffic, which can open the windows to more conversions and a solid brand image.

3. Outpace Competitors

As a small business owner, you may feel as if you’re always seeking out ways to outpace competitors.

Such efforts are important. After all, they often mean the difference between a thriving business and a failed one!

If you’re looking for a simpler and easier way to stay ahead of the crowd, think about SEO.

SEO can set you apart from your competitors in many ways. For one thing, it can put the spotlight on your website.

Some of your competitors may not even have websites. That’s right: nearly thirty percent of small businesses do not currently have websites!

SEO also requires marketers to have a great website to begin with. Google can penalize some sites that aren’t meeting its needs for content and speed.

By implementing an SEO campaign, you’ll be meeting design standards that many of your competitors may not have in mind.

If you launch a local SEO campaign, you can easily draw community attention to your business (and away from your competitors’).

4. Leverage Online Reviews

Online reviews are powerful tools. Studies indicate that most consumers will check out online reviews for a business or product before making a purchase decision.

If you’ve enabled online reviews of some kind, SEO can make the most of their potential.

This is especially the case if you implement local SEO.

A Google listing, after all, incorporates a review system any Google user can use. These average ratings display in listings in relevant search results.

You can use these to your advantage by actively responding to reviews your customers have left. What’s more, use your SEO keywords in your responses to these reviews!

Yes, review content can surface in search results. Optimized review content can draw attention to positive reviews and direct more visitors to your website.

Final Thoughts

Search Engine Optimization is an essential tool for any business wanting to get more website traffic. SEO can help you outpace competitors and leverage other digital marketing efforts.

It can even be your secret to getting those profit margins you desire.

Now you know about all the advantages of SEO. There’s still more to be shared, however.

Check out these five SEO hacks that can help grow your business today!

SEO is a diverse topic, a cornerstone of a multi-billion-dollar industry. Before we dive any deeper, have you heard of the service Google My Business? It was previously known as Google Local and Google+ Local. Now it’s often just referred to as GMB.

If you haven’t heard of it before, it’s your business profile on Google. It feeds your information to places like Google Maps, Yelp, and the local pack on search engine results pages (SERPS).

It’s one of the key features that’ll distinguish you from your competition in today’s noisy digital world. It’s also one of the critical elements in setting up your SEO for local business. To understand why that’s important and what impact local SEO has on businesses in 2019, read on.

What Does SEO Mean to Businesses?

Just to make sure we’re on the same page, let’s clarify the term search engine optimization (SEO). SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

The quality of your traffic is a measure of how likely they are interested in what your site has to offer. Let’s assume your site only sells organic tea, but your visitors are looking for John Deere tractors. Then you’re receiving low-quality traffic. It’s unlikely you’ll get many tea sales from this crowd.

Your quantity of traffic is simply the number of visitors who arrive at your site. More traffic is preferable, as it means a higher chance of your website serving its purpose. Regardless of if its purpose is to simply give information or sell a product.

Also, organic traffic is simply traffic you don’t have to pay for. Paid traffic, on the other hand, includes things like sponsored affiliate links or social media ads.

The goal for businesses is to have a high SEO ranking, high quality of traffic, and medium- to high-quantity of traffic. When you match that with a stellar website and excellent service or product, you’re guaranteed success.

What Is Local Seo and Why Is It Important?

With billions of websites competing for traffic, both viewers and search engines need a way to differentiate between them. SEO helps with this, ensuring viewers land on pages that match their search criteria. But with so many websites now in operation, further distinctions are useful.

For instance, let’s assume you’re shopping for a new leather couch. Furniture stores in London wouldn’t be as useful as stores in your own neighborhood. This location-based segmentation is one of the newest ways that Google and other search engines determine a site’s page ranking.

These search engines are now quite good at evaluating the quality of your website. They’re also good at determining the relevancy of your site.

• Is it structured well?
• Is the content useful?
• Does it match the search query?
• Is it located nearby?

To have your site rank for location, you must perform some extra steps in your SEO. Don’t worry. We’ll give you a brief overview in the following sections.

The important take away is that local SEO is decreasing the quantity of overall traffic reaching most sites. But, more importantly, it’s increasing the quality of that same traffic. As any expert marketer will tell you, that’ll result in an increase in conversions.

Local SEO is as important to businesses in 2019 as voice search technology will be to them by 2022. The state of technology is ever changing. Businesses like yours must stay current.

If you don’t, your competition will advantage of newer technology and steal your business.

How to Search Locally

When a user types a query into a search engine, keywords tell the engine to focus on local results. Words like nearby or near me will tell the engine to search by location. Also, using the name of a specific city, county, or state will limit the search options.

Ok, so you can set up your SEO to target people searching in your location. But what happens if your brick and mortar store is located in more than one city? What if you have multiple branches or service many cities?

If you own a business with more than one location, you set up multiple local SEO strategies. For more information on multi-location local SEO services, you can view here. For the rest of you, jump to the next section.

How to Make Your SEO Local

Localize your website. Include your country, city, or region name naturally throughout your site. Also do your best to get your name on other local sites, such as stores, newspapers, and schools.

Get your business on citation sites and online business directories. Yes, it’ll help customers find you. But more importantly, your company’s website URL, phone number, address, and name will be there.

Search engines cross-reference this information and compare it to what they have on hand. The more often they find external sources that reinforce this info, the higher they rank the accuracy. The higher the accuracy, the higher your page ranks.

Claim your business on Google My Business. Look, Google is the uncontested leader in search engines. If your business info isn’t stored on their servers, your business isn’t going to pop up on maps or local search results. It’s critical.

Respond to reviews. The reviews themselves show search engines that your site is trustworthy. More reviews and higher scores translate to more trustworthiness. You can help moderate these through your responses.

Get quality backlinks. When trusted sites link to your site, search engines trust your site more. Seek out backlinks from your local papers, schools, chamber of commerce, and the like.

Google and other search engines will rank you higher both overall and locally.

What’s Next?

If you’re still wondering what does SEO mean, then we’re in trouble. By now, you should know why SEO is important for your local business, and how to leverage it to increase business. To add SEO to your current online presence is a mechanical process.

If you’d like to learn more about it or other SEO processes, you can find that information in our free Search Engine Optimization Articles.

So long and good luck!

The look of your website makes an impression on your potential customers that navigate to your site. When your website looks homemade and is difficult to navigate, it can drive website visitors away and on to your competitor.

Websites need to display a balanced design to your viewers. Images must be clear and well placed on the page. Text must be aligned properly.

And menus and other elements on your website must work together to present a holistic, professional look that is inviting, attractive and functional.

Developers use certain methods to make websites look good. Here’s how to make a website look professional.

How to Make a Website Look Professional

Follow these tips to make your website look professional.

1. Responsive Design

Using responsive design for your website is one of the first steps in making a professional looking website.

Responsive design refers to the template you choose for your website. Whether you’re hiring a web designer or using a WordPress website template, you must choose a theme with a built-in response design.

So what does responsive design mean?

Responsive design will make your website look professional on any device.

This means whether your prospect is viewing your website from a desktop computer at their office, on a tablet or laptop while relaxing, or on their mobile phone on the go, it will look good.

On the other hand, if a website is not built using a responsive design template, images will be cut off, text can end up squished together or off the pages and your website will look unattractive. It will also lack functionality.

2. Color

When designing a website, the colors you choose are important. The color scheme should blend well together, meaning the colors look good on the page. You can choose your colors by viewing a color palette.

Each color has a numerical value that you or your web developer will input into the color development area.

For a soft look, choose colors that are closer together on a color wheel or from a color palette. But if you want to create contrast, select colors that are directly opposite one another.

Avoid using more than three colors as a theme for your website. Choose two or three.

When selecting colors, think of your target audience. For example, if you have a financial company, stick to conservative colors such as blue and white. If you sell products to millennials, you can get more fun with brighter hues.

3. Should You Hire a Profession Website Builder or Do It Yourself?

If you have the budget, you can hire a professional website designer or web developer to design your website.

Custom-Designed Websites

Having the budget to create a custom-designed website enables you to do more with your company website. It gives you more freedom in layout, design, image placement and the number of pages on your website.

Building a custom-designed website will also allow you to customize other elements such as custom videos, animations, sound files and a whole lot more. In a nutshell, you’ll have more control over your site’s functionality.

With a custom designed website, scalability is better. Your web professional will be able to make changes to your website as your business grows without having to create a brand new website and finding a new template.

On the other hand, custom designed websites eat up your company’s resources and drain your bottom line.

Build it Yourself

If you’re a small business without a big budget, and you have some basic technical knowledge and some time, you might prefer building your website on your own.

These days there are a wide array of website templates and do-it-yourself web tools that make even the most novice web builder able to design a professional-looking website. Find out more about them.

These website tools offer a variety of responsive design templates, an array of color themes and layout options that are budget-friendly.

The good thing about doing your website on your own is that you can make changes to your site yourself.

Unlike a custom-designed website may be created in HTML or HTML5. This business owner will need to wait for a professional that knows HyperText Markup Language (HTML) to update or make the changes to the website.

With a DIY template, that’s not an issue. And to add, you can hire a professional for other services for your business such as SEO or social media marketing and promotion which will help you grow your business.

4. Make Your Website Easy to Navigate

When it comes to professional website design, you shouldn’t overlook your site navigation.

Navigation refers to your menus. Your menus don’t only have to look good and enable your text to be legible. Your menus have to get your prospects to where they want to go.

When your navigation system is organized and make sense, your visitors can find your product pages.

When they can’t find the pages and products or services they are looking for, they get frustrated and leave.

5. Write Compelling Content

When thinking about a good looking website, content might not be the first thing that comes to mind. However, the words on your website can either impress or turn off your website visitors.

Content with engaging headlines makes you look even more professional than mediocre headlines and copy. If your words engage your website visitors it will enable you to connect with them in a professional way.

On the other hand, when your website displays poor grammar and run-on sentences, people make judgments about the professionalism level of your business.

An experienced content writer can make your words sing and motivate your prospects to subscribe to your email list to receive your newsletters and product information.

The Takeaway on How to Make Your Website Look More Professional

Now you know how to make a website look professional. A well designed and well-written website will impress your visitors.

Incorporate the ideas from this post into your website design strategy for a professional and functional company website.

SMSEO provides relevant news and information on a variety of topics, including SEO, social media, marketing and more. Check out this article on how to revamp your social media strategy.

Patients aren’t the only ones that need your care to stay healthy. Sometimes, your website needs a checkup, too.

If you need your healthcare website to get well soon, you’ve come to the right place. Use the website improvement tips below to get your website back on its feet.

1. Blog

If you don’t already have a blog, start one now and never stop pumping out content. Aim for at least two articles per week.

This won’t help you right away, but it’s essential for later that you make it a habit now. That’s why it’s first on the list.

All the other SEO tips on this list will help people find your content in search engines. When people search for topics related to healthcare, your content will show up in the results. But you’ll need to have content first in order for them to find it.

Furthermore, the more high-quality content you update your site with, the more authoritative you appear. And authority is very important for your search ranking.

In SEO, Site Authority (SA) and Page Authority (PA) are basically a score of how optimized your site is. Learn more here about how authority affects your search rank.

2. Keywords, Backlinks, and Page Layout: How to Produce Great Content

Now, let’s see what it takes to add quality, value, and authority to your blog posts.

Keywords

Start with keywords. Keywords are the words or phrases people type into the search box when searching online.

Base your topics on the popular healthcare keywords people are already searching for. Use this keyword in the title (which should also be the URL) and a few (not too many) times in the post. You can research the popularity of keywords with free tools like Google Search Console and Bing Webmaster Tools.

Structure

Next, let’s talk page structure.

Break each article up into smaller, titled sections. And break each section into small paragraphs of around 1-3 sentences each. Use images about every 300 words, according to the instructions in the section further down.

Use this article as an example.

Backlinks

Backlinks, hyperlinks on other sites that lead back to yours, also boost your search rank. There are two basic ways to earn this.

When you produce enough high-quality, valuable content, other blogs will naturally use you as a source in their posts. Otherwise, you can write guest posts for other sites and include the backlink yourself.

But be careful when you guest post to use the backlink naturally, as with any other source link. If the link isn’t helpful or relevant and it’s obviously only there to promote your site, it will actually penalize your ranking.

3. Use Original Images

If your website offers the same, generic content as everyone else, why would anyone care to be there? The truth is, they won’t. Even worse, if site visitors see boring, irrelevant, or low-quality images, they’ll leave before they even get to the content.

Unfortunately, people do judge books by their covers. Like it or not, your images tell them what to expect from your content. And if your “blah” images leave them unimpressed, they won’t even start reading.

So try to avoid generic looking images, like stock images. If possible, use original photos or artwork.

If no one on your staff possesses these creative talents, hire someone to create a stock of images for you. It’s not that expensive to hire a photographer or artist to build you a personal library of images for your site.

4. Responsiveness

Responsiveness means “optimized for viewing on multiple devices.” That is, the site detects the type of device viewing it and displays the most appropriate version for the visitor, as it should be.

Mobile users should have a simpler version that fits their screen and doesn’t take to long to load. Desktop users should see the full version in all its glory — with all the bells, whistles, and autoplay videos they’ve come to expect.

It’s downright shocking if you’re not already doing this. By now, responsiveness has been a web design staple that all of your competitors have been using for several years. An unresponsive website is not only behind the times, but it also kills your search rank.

5. Load Time

Be careful that you don’t take the above instructions the wrong way. Your full site should be something special to behold. But don’t cram it so full of bells and whistles (and huge files) that it takes forever to load.

Short load time is not just for mobile sites, but the full site as well. Your search rank is directly impacted by load time. While rich media like videos are good for your search rank, long loading times bring it down.

Find a good balance between rich content and acceptable load time.

6. Navigation

Now let’s see what happens when you start getting traffic to your site. Imagine a visitor clicks on your newest blog post and they like what they read.

They want to learn more about the topic, but can’t find the rest of your posts. They want to find out about your services, but they can’t find that either. They look for a way to leave feedback, but they can’t even find your contact information.

It’s all probably there on the website, somewhere. But when visitors can’t find what they’re looking for, they leave, and your blog posts accomplish nothing.

Don’t let this happen to you. Organize the sections of your site under clearly-labeled menu headers.

Use an intuitive menu system. Most sites use a top-of-page menu bar and/or drop-down sidebar menu under a menu icon. It’s also good to list the sections of your website in a mini sitemap in the footer.

7. Landing Pages

A landing page is basically a homepage for a specific category of content on your site. Google loves landing pages. So make as many landing pages for your content as you can.

Every multi-page section on your site menu should have its own landing page. Also, make landing pages for your most commonly posted blog topics.

This is easy if you organize your blog posts with topic tags. For every tag, you should make a landing page. For example, you can have a landing page for addiction recovery posts and another for posts about physical therapy.

Make your landing pages like you did your homepage. They should have an overview, an attention-grabbing design, possibly an intro video, and interactive/animated elements. And, of course, they need easy-to-follow links to the content.

8. Update Your Content

If you have a lot of old content that looks nothing like we just described, you’ve got some overhauling to do.

Start by replacing old, ugly, generic images. Restructure your articles to the standard above and speed up slow-loading pages.

Also, check for broken links (hyperlinks to pages that no longer exist). These are bad for your search rank.

While you’re at it, check through your old content for dated information. if you find any, here are two good ways to address it.

First, you can make simple changes to the old article to update it. Then, promote the updated post on social media the same way you would with a new post. This is way easier than writing a new post but gets you just as much traffic.

Or, if you’ve already posted an article that gives updated information on the topic, put a link to it in the old article. This will boost the popularity of the new post and the old one. If you don’t have a post that updates the old, you can create one.

Use These Website Improvement Tips

Improving your website helps you help your patients. Use these website improvement tips to get patients the care they need.

Want to learn more? Check out How to Create a Successful Small Business Website.

Although automation may seem like a tool for huge conglomerates, these numbers show that small business automation is growing in importance as well. No matter the size of your company, automation provides many benefits.

While a human touch adds values to many aspects of your business, there are places where it doesn’t. Those are the areas where automation can save you time and resources.

To find out more about how business automation can help your small business, check out the guide below.

Improve Efficiency

If you’re looking to improve efficiency in your daily tasks, automation is a great solution. It allows employees to focus on more important tasks.

When employees handle small tasks, there is room for human error. Not all tasks have a human value-add, and these are the tasks that can be automated. Reducing human error saves your business time and money.

A simple way to start automating for efficiency is to find a system from processing customer orders and refunds. You can imagine how much faster it is to do this with software rather than manually.

Improve Customer Satisfaction

Of course, with less human error, you have happier customers. This is one of the great benefits of small business automation.

In 2019, customers expect more from businesses than ever before – including technology like great web design. This is also true of basic things like turnaround time and functionality.

A single customer profile has so many details and data that it’s not unreasonable for an employee to make a mistake. With automation, however, you can avoid human error and make customers happier.

One way to automate for customer satisfaction is to use a customer management system that can store and organize all essential data about each customer in one place.

Improve Employee Satisfaction

Not only will automation make your customers happy, but your employees as well. Once they understand the benefits of small business automation, they will appreciate being able to focus on more significant tasks.

Menial work does not stimulate most employees, and many wind up feeling bored and undervalued. Another benefit of automation systems is that they don’t suffer from these feelings.

You don’t need fancy r-statistical programming or data modeling to start automating. Rather, you can start with small tasks. For example, have the HR team automate their recruiting emails to save them time and frustration.

Improve Your Schedule

Scheduling is one of the most menial tasks in any business. Schedules often change and they do so with little notice.

By automating your planning process you can avoid wasting your precious and valuable time. Automating appointments and meetings means that you can get automatic and immediate notifications when things fall through.

Small Business Automation and More

Small business automation is just as important as big business automation. It gives companies of all sizes the break they need to grow and manage their operations.

When considering what to automate, choose the processes that don’t need human value. Inform your employees about the benefits of automation. Test it out with one or two small processes before expanding.

To find more advice about how to integrate technology into your small business, don’t forget to check out our page.

This is why even the smallest digital marketing mistake can cost you many clients. For example, 46 percent of Americans admit they would steer clear of a rehab clinic if it didn’t have any online reviews.

That said, the right rehab marketing tip helps you avoid an otherwise expensive misstep. Let’s look at a few things you should keep in mind when putting together a digital marketing strategy for your treatment center!

1. Monitor Online Reviews to Rank High on Google

Give this a try: type in “(your city) rehab clinic” on Google and hit enter.

Consider that the first three results at the top of the page get the bulk of the clicks. Do you see your treatment center on that list?

Google My Business (GMB) reviews impact local SEO rankings more than anything else. To maximize your chances of ranking in the top three, you need to claim and optimize your GMB listing. Ensure your business details are accurate and add photos of your logo and facility.

Once you verify everything with Google, take the most important step: address the negative reviews. Reply to complaints within the first couple of days after they’re posted, and don’t forget that potential patients will read what you write.

2. Focus on Building Trust

What digital marketing strategies do the most successful treatment centers use?

Inspire Malibu, for example, not only has glowing reviews all over the internet, but they also post testimonials on their site. Plus, they build even more trust through their blog, podcast, photo tour, and staff bios.

Having a staff page on your site humanizes your business. Meanwhile, a virtual tour lets people know what to expect.

Also, potential patients want to read and hear about success stories. So give it to them via blog posts, podcasts, and testimonials.

3. Bolster Your Website’s User Experience

The experience visitors have as soon as they load up your site determines how long they stick around. In fact, one study found that sites with responsive web design experience an 8 percent greater increase in conversion rates from year to year than non-responsive sites.

To make it easier for mobile users to navigate your site, declutter your navigation bar or add a hamburger menu icon.

Want to ensure potential patients find what they’re looking for on your site? Chatbots provide a way for your site’s visitors to get immediate answers to their questions about your rehab clinic.

Making Good Use of Each Marketing Tip

There are many reasons why digital marketing spending by U.S. firms will balloon up to $120 billion over the next three years.

Compared to traditional marketing, digital marketing is inexpensive. This gives smaller businesses a better chance against larger ones. Not to mention that digital marketing allows businesses of all sizes to tweak their strategy within minutes.

Each marketing tip mentioned above will help your rehab clinic succeed. But do you want to ensure that your marketing efforts will fit within your budget? If so, be sure to look through our guide on how to save money on your digital marketing campaign!

You are not alone. The New Year offers every business an opportunity to keep up with advertising trends and launch fresh campaigns.

In this digital age, it can be difficult to stay on top of what’s new in the digital marketing world.

This is especially the case when it comes to Search Engine Optimization (SEO). Search engines are constantly rolling out new ranking factors that force marketers to change their strategies.

You don’t have to be a tech or marketing guru, however, to keep pace with the world of digital marketing.

In this post, we discuss the key digital advertising trends you should be aware of in 2019. Read on for insight!

1. Artificial Intelligence (AI)

AI has been on the horizon for quite some time. What makes it new in 2019?

For one thing, AI technology in the marketing sphere is maturing. AI is quickly becoming “actually intelligent,” enabling marketers to automate more of their efforts.

Chatbots are dominating the AI landscape when it comes to digital advertising. Chatbots were popular in 2018, but now that they are becoming more advanced, they are becoming an asset for marketers.

These helpful little bots can field a wide range of customer service questions once visitors navigate to your site. They can also give marketers the ultimate gem: data.

Being able to interact with your customers in real-time boosts their odds of conversion. It also demonstrates authority, something your customers value.

Plus, you’ll be able to get essential data from these AI interactions with your visitors. Such customer insight can help you hone your marketing game and change your tactics as needed.

To keep up with this advertising trend, consider implementing a chatbot on your website. You can easily create your own chatbot at little to no cost, too!

(Note: We only recommend this if customer service is an essential component of your business.)

2. Mobile-First

Over 77% of American adults have a smartphone. This means that a large portion of your site traffic likely comes from mobile devices.

2018 saw a huge emphasis on mobile-first marketing for this reason. After all, if you aren’t catering to your mobile audience, you’re missing out on an enormous market.

However, 2019 is all about mobile advertising. Google has announced recently that it is rolling out mobile-first indexing.

This means that it will be looking at the mobile version of sites when assigning content rankings. If your site isn’t meeting its mobile-friendly standards, your rankings could suffer.

Mobile-first marketing will involve campaigns crafted entirely for mobile users. Advertisers will need to ensure the mobile versions of their sites are up to par.

3. Automated Marketing

Business automation can limit inefficiency, saving companies thousands and millions of dollars each year.

When it comes to marketing, automation is just as important. Automated marketing will be all the more urgent this year.

This is precisely because automated marketing campaigns can get things done faster, and often with better results.

Automated email marketing campaigns, for example, can guide site visitors through a conversion funnel without business owners having to lift a finger after launch.

Such campaigns send out customized emails at key trigger points, ensuring that leads become conversions as quickly and effectively as possible.

It’s not just email marketing that will experience automation. Automated marketing is surfacing across channels and platforms, including social media.

The added benefit of automated marketing is that such campaigns quickly generate insights. Being able to analyze data in real-time can be valuable for marketers busy managing multiple campaigns.

4. Multimedia Ads

Video content has always been popular. It’s not losing its popularity in 2019. If anything, it’s gaining traction.

Marketers will still experience success with video tools like Facebook Live, Instagram stories, and embedded multimedia.

But most importantly, multimedia ads are trending. Such ads incorporate different media forms to maximize customer engagement. They hinge on professional, innovative video experience to drive conversions.

Where do these ads appear? Most commonly, they will appear in news feeds of social media platforms.

But they can also appear in between videos on YouTube and even on websites themselves.

5. Voice Searching

Yes, voice searches are a thing. They’ll be even more of a thing by the end of this year.

Voice search technology gives users a convenient and hands-free means of searching for information. People will still type terms into Google, but these individuals are set to become a minority in the coming years.

This may seem like a negative trend for marketers, especially SEO advertisers. After all, what will happen to all of those keywords?

Nothing, really. Proper keyword usage will simply be all the more important.

SEO marketers will have to be very cautious that they are effectively tagging images and content to align with voice search demands.

6. Brand Safety

With the rise of “fake news,” consumers are getting pickier about ad content. They are less likely to trust brands at the outset.

For this reason, brand safety is one of the most important digital advertising trends for the year.

How will marketers implement this trend?

Some may take advantage of encryption technology to ensure safe delivery of ad content to consumers. The same goes for machine-learning and other AI tools designed to fight ad fraud.

Others may emphasize values of transparency in ad content itself. Personalized, frank content will likely be more successful in the long run.

Read this post from EraserFarm to learn more.

Digital Advertising Trends for 2019

To succeed in the world of marketing, it’s important to know this industry’s trends.

The digital advertising trends in this post may not feel entirely new. But they signify the evolving needs of consumers.

These needs point to more voice-based searching and transparent, fraud-free advertising. They also prioritize video content, indicating a huge push for multimedia ads across many platforms.

AI will stay on the scene, ensuring seamless customer service interactions via chatbots and automated marketing schemes.

Google’s mobile-first indexing will urge marketers towards even more mobile-friendly advertising.

Looking for more digital advertising tips? Check out this post on SEO hacks designed to grow your business.

That’s a lot of content to read. But did you know that 50 percent of US adults can’t read a book at an eighth-grade level?

For many writers, that can be a hard level to write at. Especially if you work in a complicated field like high tech, removing jargon and difficult sentences can be a painful task.

But learning how to write website content for high-tech doesn’t have to be impossible. And if you’re looking to learn how, you’re in the right place.

After reading this article, you should be able to simplify your website content with ease.

Read on to learn more!

Break up Long Sentences

Can you shove three whole slices of pizza in your mouth?

If you answered yes, that’s impressive, but for the rest of us who aren’t the Hulk, the answer is no. Eating three whole pizzas in a bite is practically impossible.

But, easting three pieces of pizza with, say, 20 bites, seems pretty doable.

The same goes for reading. No matter what you’re writing about, shorter sentences can make it easier for a reader to digest what you’re saying.

Take the following sentence for example. Sophia, Alex’s sister, met Luke, the brother of Olivia, to go out for dinner as friends in Memphis, Tennessee, where the best BBQ restaurants are, to eat pasta and get to know each other.”

That’s a pretty hard sentence to read. Let’s make it easier:

Alex and Olivia’s siblings, Luke and Sophia, had dinner in Memphis, Tennessee. Memphis is known for great BBQ, but they ate pasta while getting to know each other.

Ah, much better. Giving the reader bite-size pieces to digest makes it much easier to read. Once they understand the first sentence, they can move on to the next with a strong base.

Dictionary

In high-tech, there are plenty of complicated terms that only experts understand. But to write website content, you have to be able to explain these terms.

That isn’t as hard as it might sound. In fact, it should be pretty easy if you create an online dictionary.

Think of all the terms people ask you about and then dedicate a page on your site to defining them. Then, when you use the term, you can just add a link back to the page.

If you design it well, you could even have the link go directly to that term. Potentially, you could make it possible to hover over the term to get the definition.

This will help your readers understand what’s going on, but it will also allow you to have a well-researched reference page. This will also boost your SEO.

Articles About Difficult Concepts

Similar to this, you could write articles about difficult concepts in high-tech. Some concepts take too long to define in a simple terms, but you could include links to those articles within other articles.

For example, if you’re discussing better data capture programs, you’ll want to make sure your readers know what data capture even is. Instead of spending 100-200 words writing about it, you could link to an article explaining what it is.

Again, this will boost the SEO of the page you’re linking to, which will help improve your rankings. This should also be part of your digital marketing goals.

Editing Software

Some editing software is made specifically for writing with readability in mind. You can pay for services like these, but many of them are free.

One really great one is the Hemmingway App Editor. Named after the easy-to-read Ernest Hemmingway, this app will tell you what sentences are hard to read. It will also tell you what phrases you could simplify and where you could remove passive voice and adverbs.

You’ll also be able to tell what grade level you’re writing about. Shoot for something below grade 9.

This software and ones like it are quite helpful, but don’t take them too far. Even the developers of the Hemmingway app suggest overriding the suggestions on occasion. Too many edits can actually make it harder to read!

Don’t Talk Down

Now that you know how to make content easier for people to read, let’s discuss some simple notes you should take when doing this.

Sometimes, when writing for people who don’t know your industry well, it can be tempting to begin talking down to them. Some people do this on purpose, but others do it by mistake, with good intentions.

Consider what your audience knows. Even though they aren’t experts like you, chances are they have some idea of what you’re doing. They wouldn’t be on your site otherwise!

Avoid talking down by leaving some more complex parts of your website content in the article. Make sure it can be understood, but let the reader know that you respect them.

You can learn more about this from iTech Data Services. They have plenty of understandable content that doesn’t talk down to the reader.

Ask Someone Else

Before you publish anything on your site, it can be a good practice to ask someone else to look over it first. Don’t ask someone who is an expert though; ask a friend or someone in a different department.

Don’t let them scan it and tell you it looks fine. Print it out, hand them a pen, and ask them to scan for any content that doesn’t make sense. Make sure they know it won’t hurt your feelings.

Even if you’ve done everything in a way they understand, this process will still help your writing style. They may even catch a few typos for you!

Ready to Transform Your Website Content?

After reading this article, you should know how to make your website content much easier to read. Remember that even though you work in a difficult field that it doesn’t mean people can’t understand what you’re saying.

Want to read more? Check out our website blogs to learn more.

Here are a few things to test before launching a new site.

Does Your Site Look Good on Mobile Devices?

Around 60 percent of online searches in the United States happen on a mobile device. This is a trend that doesn’t appear to be slowing anytime in the near future. The onus is on you to push out a website that is accessible and readable via mobile. In fact, Google recently changed its search algorithm to prefer sites that render well on mobile.

Fortunately, this won’t take an obscene amount of work on your end. The best web hosting platforms will offer mobile responsiveness or mobile compatibility as a standard feature. Regardless, you need to ensure that your site looks good on both phones and tablets before you decide to open it up to the public.

Is Analytics Doing Its Job?

Analytics adds a helpful element to any website. Analytics shows you how people are engaging with your content. Looking at this information will allow you to fine tune your process in order to make site visitors happier. The vast majority of visitors jumping from your home page to your product section? Consider integrating the two pages to ensure a more streamlined user experience.

Some web platforms offer users a variety of built-in analytics tools. There are also a lot of external analytics programs out there if you want to get really detailed. For most people, the standard toolkit will be enough to examine user engagement over time.

Have You Thought About SEO?

Search engine optimization (SEO) is a way for individuals and organizations to increase their chances of being found online. Not every web search is specific. How often do you know exactly what you’re looking for when you type something into Google? It doesn’t matter what your site does, it can benefit from SEO.

Keywords are a great starting point. You can test keyword viability buy running them through a variety of free tools. Using strong keywords on your site will boost your organic search viability in search engines. You’ll want to place these keywords in a variety of places, such as in body text, and in image and site metadata. Finally, you should see what happens when you search for your site. If it’s hard to find, you’ll want to make some changes.

Is Your Site Fast Enough?

People who use the Internet frequently know that few things are more obnoxious than a slow site. In fact, this is something that many people won’t tolerate at all. About 40 percent of people abandon websites that take longer than three seconds to load. Three seconds isn’t a very long time. Yet, in today’s world where everything happens instantly, people simply don’t want to wait that long for a webpage. You’re going to end up losing a lot of business if your website has a slow load time. Use a free speed test site to ensure everything is running smoothly before you launch.

Are Your Images Good to Go?

Not many people want to read through endless seas of text when visiting a website. Images are a great way to break up text with a bit of flavor. But you need to make sure photos and graphics are working correctly before you welcome visitors to your website. How can images not work correctly? First, you should see how they appear on the page. Are they aligned in a way that looks good? Be honest with yourself. There’s no benefit to telling yourself something that isn’t true since it’s your visitors that will suffer.

Photos and graphics also play a role in determining site speed. These are often data-heavy files; so they can take a while to load. To remedy this, you can compress images for faster load times.

Don’t rush your site launch. You can always make it private again if something’s off, but that won’t bode well for your image or business. Just take a bit of extra time to check these things before you launch your site.

Small business websites often do not look as flashy and impressive as their corporate competitors’ sites, but design is not always about being impressive. For small businesses, the focus should be on creating design that is effective. The following are four tips for doing exactly that and getting the most out of your small business’ web presence.

Creative Color Scheme

Websites are inherently visual, and when customers log on, they will want to be greeted by a sight—no pun intended—that is welcoming and easy to navigate. If a customer walked into a store that was drab, disheveled and dark, they likely would not stay long enough to make a purchase. If they walk into a store that is well-lit, energetic and clean, on the other hand, they are likely to stay long enough to actually buy something. Your website is the same. Choose a color scheme for your business’ site that is both creative and welcoming.

Logical Organization

In addition to looking nice, your website should be easily navigable. This means you should organize its menus and information in a logical and accessible way. Just as you would not try to include all of your business’ products and services on your business card, do not simply dump information on the page and expect customers to parse through it. Utilize a template or professional design to organize the content of your website in a logical manner. Locate navigation links at the top of the page under a header and include contact information on every page of your website.

Visual Components

The color scheme of your website is not the only element that should cater to its visual potential. With a website, you have an open canvas to create whatever you want and show customers exactly why your business is the best. Don’t pass up the opportunity to include photos and videos on the site that will deepen visitors’ engagement and impart the value that you offer to clientele. There are many ways to create simple yet engaging video content, for example, that customers can both view and share for greater exposure. Add this to a professional site for great results.

Device-Adaptive Design

Over the past decade, design has been complicated by the onslaught of internet-capable devices flooding the market. Customers are no longer visiting small business websites exclusively on laptops and desktop computers. Many, if not most, clients will be browsing on mobile devices such as tablets and phones. What does this mean for small businesses looking to create effectively designed websites? Simple HTML is no longer enough to accomplish this. If you want to ensure you are reaching every potential client and making the best impression with your website, invest in device-adaptive design. This makes your site accessible on any device.

Designing an engaging and effective website is not always easy if you are a small business owner with limited knowledge of web design and development. There are a number of options to invest in professional design and ensure that your web presence is garnering your business the attention it deserves.

Facebook Announces They Are Removing Trending Soon to Make Way for Future News Experiences

Maybe it’s not surprising to many, but this is actually something I used a lot. Although, they essentially said they are removing it because no one is using it. I think when they say no one is using it, they mean no one is clicking through, which means less revenue for them!  I liked scanning the topics but I never really clicked through, I just got a brief overview, then left.  With their revenue model, there is no value here, which is why they will be discontinuing the feature. It was also rarely used on mobile, so it makes sense to change things up. They are working on a news notification feature and a top news page dedicated to trending stories. Here is the message from their site:

Removing Trending From Facebook

June 1, 2018

We’re removing Trending soon to make way for future news experiences on Facebook. We introduced Trending in 2014 as a way to help people discover news topics that were popular across the Facebook community. However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week and we will also remove products and third-party partner integrations that rely on the Trends API.

We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources. For example:

• Breaking News Label: A test we’re running with 80 publishers across North America, South America, Europe, India and Australia lets publishers put a “breaking news” indicator on their posts in News Feed. We’re also testing breaking news notifications.
• Today In: We’re testing a dedicated section on Facebook called Today In that connects people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations.
• News Video in Watch: We will soon have a dedicated section on Facebook Watch in the US where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.

Original Source

What do you think? Did you use it?

Instead of trying to download the video directly however, you could use Movavi Screen Recorder to capture Facebook videos from your screen. That way you can save them after you do, and would effectively have a copy of them in the form of a video file.

How to Record and Save a Facebook Video to Download It

As you can imagine you will need to download and install Movavi Screen Recorder before you can begin, which is really quite easy using the installation wizard. After it has been installed, you should open up the Facebook video that you’d like to ‘download’, but pause it if it starts to automatically play.

To start setting up Movavi Screen Recorder to save the video, launch it and draw a frame over the video using your mouse cursor. The interface will appear when that’s been done, and you can adjust the frame to make it more precise or use one of the presets under the ‘Capture Area’ list on the interface if you prefer. If you’d like to record the Facebook video in full screen, click on the name of your monitor under the ‘Full Screen’ section of that list.

Assuming you’d rather not have to wait till the recording is done and manually stop it, click on the ‘alarm clock’ icon on the interface. In the window that appears you can then set a timer that corresponds to the video duration, so that Movavi Screen Recorder automatically stops recording after it elapses.

While there are other parameters that you could adjust such as the audio source, volume levels, or frame rate – you generally don’t have to if you want to record a Facebook video. Instead you can press ‘REC’ to have Movavi Screen Recorder start recording, and play the Facebook video after you do.

After the video is done you can click ‘Stop’ to stop recording, or if you set a timer it will automatically stop. At that point Movavi Screen Recorder will automatically save your video as an MKV file and open it in a ‘Preview’ window for you to go over it.

That ‘Preview’ window in Movavi Screen Recorder will provide you with the option to trim out any parts that you don’t want that may have been inadvertently recorded. On top of that you can save any changes that you’ve made, or save the video in a format other than MKV.

By using Movavi Screen Recorder to ‘download’ videos from Facebook, you won’t be subject to any limitations. More importantly it won’t take long to set it up and start recording the video that you want to save.

Are you creating a new or revamped website for your business? Business web design doesn’t have to be complicated or challenging, but there are certain standards you should follow when you’re building out your design.

Let’s take a look the basic principles of web design and web layout so your project can be completed with success.

Business Web Design Principles

There are many things you can do that will make your website design look professional, clean, and trustworthy. This is true for all design, including graphic design, newsletter design, or even SmashBrand packaging design. Here are the most basic guidelines to adhere to.

Color Combinations

Having the right colors on your website can help to keep business on your site. If the colors are light and the text can be read with ease, your audience is going to stay around longer than if the text cannot be read. Dark background with little contrast makes it difficult to read.

Colors also convey meaning. Take into account the types of colors you’re using and what these colors portray to a user. For example, using a bright color might display danger while a dark blue will present professionalism.

Headlines and Taglines

Having a tagline on your website not only shows your business motto but also helps with search engine optimization. Make sure those that visit your website immediately know what your company is about and what they stand for.

Having a tagline that accurately shows your business tagline will capture their attention and make them want to stick around on your site a little bit longer.

Page Layout

When you’re designing your web page, it’s important that you divide that pages into appropriate categories. Don’t keep everything on your entire website on the same page. It will make it difficult for users to find what they are looking for if they come to your site with a specific topic in mind.

When you’re building your menu, keep separate topics all on separate tabs in your menu. The easier it is to navigate through your site, the easier people will be able to find information.

Pop Up Ads

Have you ever gone to a site that while scrolling you keep getting interrupted by annoying pop-ups? Pop-ups are a no-no in today’s website design world. If you’re like most, the annoyance of pop-ups keeps you from continuing on down a page.

If you build your website without pop-ups, it will be more respectful to potential and current clients. If you’d like to do advertising, you should be doing advertising outside of pop-ups such as digital advertising on Google.

Photographs and Videos

Including videos and photos on your site will help keep it looking more professional and put together. If you have huge blocks of text with nothing to break it up, you can lose your audience easily. Photos and videos give the reader a break and make it more user-friendly.

Getting Started

Now that you know the basic guidelines of business web design, you have a great place to start.

Review the tips that you’ve been given when building your website plan for design to make sure it’s matching the best principles.

If you’re interested in learning about how to incorporate SEO into your website design as well, check us out here.